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The philosophy of developing "core competence" in an organization is about fo cusing on the roots than on the end products (SBUs develop end products). Core c ompetence should be the basis of developing end products in the SBUs. Core compe tence is the proficiency that you develop by learning to manage a complex set of capabilities, as you gain experience and invest in gaps. Capabilities get inter twined with knowledge and experience to become core competence. Now, by definiti on, investment in core competence is a flow variable. You need to continually in vest, so that the stock of your core competence doesn't get depleted. Under this paradigm, individual SBUs should compete not only for capital but also for core competence. This logic, therefore, is quite opposite to what happens in the set -up that you are explaining. Therefore, these businesses are not futuristic and are competing on present day advantages. 2. The philosophy of "Blue Ocean" is to find uncontested market and thereby make competition irrelevant. Therefore, competitive strategy won't apply in Blue Oce an. "Strategic Intent" as a concept has developed under competitive strategy. Ho wever, it is about "Obsession of Winning". If you mean than "winning" is not rel ative (too many people might agree than winning might not be relative), then you might apply this concept in Blue Ocean. However, such a usage would be marginal . 3. "Strategic Goal, Mission" etc. are different in that they subscribe to a very different world-view. They are spoken of in the "Planning World". It is about s tanding in present and looking to move in future, incrementally. "Strategic Inte nt" is about dreaming where you are in future and then working to get as close a s you can get, in the present. Hope these help.

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