Amity Business School

PROGRAMME: MBA
COURSE : BEHAVIOURAL SCIENCE
NAME OF FACULTY: Prof.(Col.) A.K.RAJPAL

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UNIT - I

SELF DEVELOPMENT
(Understanding Self & Personality Development)

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INTRODUCTION
The Images That Form The Concept of Self

•Who we think we are

•What others think we are
•What we really are
•Who/What we want others to think we are (Stress-
Generator)
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Formation of Self Concepts Through :

•Self Awareness
•Self Acceptance
•Realistic Perception of Self. It could be :
•Negative Self -Concept
•Positive Self- Concept

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Dimensions of Self
(Internalized Principles and Patterns of Behaviour)

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Components of Self
(Traversing Through the Dimensions of self, an Individual develops
certain trains which become components of Self)
Personality Ethics
•Personality Character Ethics
•Public Image •Integrity

•Social Image •Humility

•Attitude •Modesty

•Behaviours •Fidelity

•Skills •Temperance

•Techniques •Courage

•Positive Thinking •Justice

•Communication skills •Patience

•Influence Strategies •Industry

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•Power Strategies •Simplicity
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Crucial Ingredients / Components of Self for

Achieving Success
These Personality and Character Ethics traits translate themselves into :-
•Self Confidence
•Self Motivation
•Positive Attitude
•Taking Initiative
•Perseverance
•Meaningful Relationships
•Impact Making
•Belief System
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