GROUP MEMBERS ZAHRA IKRAM SANA NASEEM UMER ALI SYED NIZAM-UD-DIN YUSAF AKBAR

CASE STUDY SHENKAN & ASSOCIATES

NAKSEHS AND ASSOCIATES

Shenkan and Associates LLC, a full services marketing firm, helps companies succeed with critical research measurements , innovative strategy and targeted communications tactics essential to securing a sustainable competitive advantage in today's rapidly evolving marketplace. Their core competencies in research, strategy and communications enable clients to define, develop and manage the relationships that bridge the gap between the products and services they offer and the customers they serve. Customer insight is crucial to a company's success. Shenkan & associates provides end-toend marketing research services that enable clients to formulate actionable solutions based on knowledge gained through capture and analysis of customer data and market intelligence.

CHALLENGES
With a steady drop In customer satisfaction and loyalty, this client was facing eroding profitability and lower market position. Lacking the tools and tactics to measure organizational performance against organizational strategy, they were unable to determine areas for improvement or refinement.

SOLUTIONS
In order to tackle this problem they are facing they should first assess their organizational performance at corporate, business and divisional level. They should look for their customer relationships. They may review their mission and vision statement again. This is important for steady growth of the company. A new strategy should be developed around the organizational competencies and technologies derive innovation for customer satisfaction.

RESULTS
Improved customer satisfaction and loyalty Increased profitability