2012年新闻出版产业分析报告

00A01-00000-1754-00688
2012

2013-07-10
2013
2012

2012
1.1
16635.3 2011 2066.7 14.2%
4617.0 2011 595.3 14.8%

1.2
41.4 2011 4.4 12.0%
2.6 19.6% 1.0 30.4%

0.9 40.4% 21.1%
1.3
79.3 2011 2.9% 33.5
1.9% 482.3 3.2% 2011

51 100 2011 3
1000
15 100
2011 1
27 100
2011 1
1.4
11822 2011 5.7% 2.6
23.5% 9.2 48.6% 4.6 47.7% 2.3
76.8%
1.5 10%
1935.5 2011 557.6 40.5%
11.6% 2011 2.1
52.6%
1.6
10360.5 2011 1055.1
11.3% 62.3% 1.6 2679.5 2011 354.6
15.3% 58.0% 0.2
1.7
2418.7 2011 255.8 11.8%
196.0 10.9 5.9%
2011 4900 4100
1.8
2011 2.1:1 1.9:1 9365
7831 2011 1582 20.3%
2087.9 2011
530.4 34.1% 9474.1 2007.5
28.1%
1.9
2012 2333.9
2011 239.2 11.4%
57.9% 0.4 4202.2 522.1 14.2%
73.7% 0.3 194.3
21.0 12.1% 44.6% 1.4
100
8 100 2011 3
1.10
2012 12 31 16
499.3 2011 91.4 22.4% 772.9
105.7 15.8% 56.8 6.8 13.6%
1.11
15 777.2
793.6 86.8 9
624.7 2011 40.2% 32.3%
85.1 12.2%
100
1.12
626.6 2011 7.6%
306 11.6% 5.9 2.3%
2.5 1.3% 97.6 2.7%
2.1
2012 16635.3 2011
14.2% 4617.0 14.8% 1317.4 16.8%
15729.6 9.1% 8164.2
11.2% 873.4 10.9%
1
%
2011
16635.34
14.19
4616.95
14.80
16996.46
13.75
15729.58
9.10
8164.17
11.16
1317.39
16.79
873.40
10.86
2.2
2012 41.4 2011 12.0% 24.2
16.6% 17.2 6.2% 79.3
2.9% 667.0 5.1% 1183.4 11.3%
723.5 12.3% 255.2 13.3% 115.2
22.3%
2
%
2011
41.40
79.25
666.99
1183.37
723.51
255.17
751.16
115.22
12.04
2.85
5.12
11.32
12.28
13.26
12.26
22.26
2.3
2012 9867 2011 0.2% 33.5
1.9% 196.0 1.7% 252.7 6.0%
220.9 35.8% 155.8 2.2% 25.3
10.3%
3
%
2011
9867
33.48
196.01
252.68
220.86
155.82
0.18
1.91
1.70
5.98
35.82
2.23
230.14
25.28
32.82
10.31
2.4
2012 1918 2011 0.5% 482.3
3.2% 2211.0 2.7% 434.4 8.5%
852.3 4.1% 355.0 10.9% 99.2
0.6%
4
%
2011
1918
482.26
2211.00
434.39
852.32
355.02
860.30
99.24
-0.52
3.17
-2.68
8.48
4.09
10.88
4.16
0.64
2.5
2012 18485 2011 4.8% 3.9
15.1% 3.5 10.3% 18.6 1.7%

28.3 8.8% 9.3 14.2% 3.4
25.3%
5
%
2011
18485
3.94
3.49
18.57
28.34
9.34
29.80
3.44
-4.76
-15.09
-10.28
1.70
8.76
14.24
10.21
25.33
2.6
2012 11822 2011 5.7% 2.6
23.5% 9.2 48.6% 4.6
47.7% 2.3 76.8%
6
%
2011
11822
2.63
5.65
23.47
9.23
4.58
9.50
2.27
48.58
47.66
51.34
76.77
2.7
2012 1935.5 2011 40.5%
542.3 39.3% 152.0 42.4%
7
%
2011
1935.49
542.26
1935.49
151.95
40.47
39.26
40.47
42.44
486.50
569.60
10.83
31.00
15.90
753.10
10.36
18.20
40.00
136.30
159.58
3.03
8.69
4.45
210.99
2.90
5.10
11.21
486.5
569.6
10.83
31
15.9
753.1
10.36
18.2
40
38.19
44.72
0.85
2.43
1.25
59.12
0.81
1.43
3.14
1935.49
542.26
1935.49
151.95
2.8
2012 3.3 2011
8.5% 16.8 7.7% 3.0 2.6%
10360.5 11.3% 2679.5 15.3%

721.8 17.4%
9
%
2.9
2011
10360.49
2679.51
10627.02
721.81
11.34
15.25
11.28
17.44
2012 2418.7 11.8% 609.5

2.7% 196.0 5.9%
2116.06 2011 8.3%
10
%
2011
172633
2116.06
2418.65
609.49
2465.96
196.03
2.40
8.32
11.82
2.73
9.67
5.89
2.10
2012
3222.5 2011 6.7% 46875.2 10.3%
2087.9
34.1% 9474.1 28.1%[
1648.6 43.1% 4896.7 24.2%]
55585.8 51704.3
2011 11.3% 86.5 34.4% 5.8
17.8% 2.1 21.1%
11
%
2011
86.46
5.78
87.10
2.14
34.37
17.77
34.29
21.09
12
2061.77
3203.96
5265.73
-1142.19
7282.58
30189.2
37471.78
-22906.62
26.15
18.56
44.71
7.59
2191.50
16685.95
18877.45
-14494.45
2087.92
3222.52
5310.44
-1134.60
46875.15
56349.23
-37401.07
9474.08
13
1639.27
3138.07
4777.34
-1498.80
4863.15
30121.65
34984.80
-25258.50
9.34
18.56
27.90
-9.22
33.54
16685.95
16719.49
-16652.41
1648.61
3156.63
4805.24
-1508.02
4896.69
46807.60
51704.29
-41910.91
12
2.11
2012 17589 17193 2011
5.7% 10.3% 9365
7831 20.3% 26.4%
2011 2.1:1 1.9:1
14
%
2011
17589
9365
5.71
20.33
15
16115
475
503
100
7568
97
51
115
23683
572
554
215
-8547
-378
-452
15
2.12
2012 34.7 2011 0.3%
16.1 2.1% 46.3% 0.8 0.9
3.2% 2.6% 0.1 17.7 1.1%
51.0% 0.7
16
%
2011
160940
157619
9160
177310
2.14
2.97
-3.18
-1.09
46.32
2.64
51.04
347410
0.32
100
2012 477.4
2011 2.2%
255.2 222.2 53.5% 46.5%
17
%
2011
6.71
-0.15
1.41
11.16
5.18
2.34
26.31
6.30
5.51
0.46
-9.80
0.10
0.22
15.79
0.05
359.62
2.21
75.32
72.64
0.28
15.21
0.31
-6.06
0.06
477.43
2.15
100.00
3.1
3.1.1
2012 601.6
13.2% 2.9%
5.6% 1.9%
80.2% 3.2%
0.4% 7.5%
0.3% 23.9%
0.4% 23.6%
3.1.2
2012 3074.0
21.7% 5.1%
6.4% 1.7%
71.9% 2.7%
18
13.17
5.56
80.17
0.38
0.28
0.44
21.70
6.38
71.92
62.55
13.36
22.96
0.57
0.56
100.00
100.00
100.00
19
%
2.85
0.00
5.12
1.23
11.32
0.93
1.91
-0.05
1.70
0.16
5.98
-0.46
3.17
0.14
-2.68
-1.39
8.48
-0.25
-7.52
-0.04
10.61
0.00
-23.85
-0.10
-20.45
-0.22
23.56
0.07
1. 18
2. 2012 2011
2012
2011
3.1.3
2012 1892.0
62.5% 11.3%
13.4% 6.0%
23.0% 8.5
0.6% 10.6%
0.6% 20.5%
3.2
4
9
88.5%
83.0% 88.4% 81.2%
76.8% 71.2% 77.0% 69.7%
20
2.5653
0.1691
0.0248
-0.2500
-0.2799
-0.4848
-0.5755
-0.5816
-0.5873
SPSS
3.3
7 31
21 10
2.5965
2.2310
2.0823
1.8167
1.1905
1.0317
0.3775
0.2316
0.2105
10
-2
0.2072
1.
7
SPSS
2.
[1] 10 10
73.8%71.3% 73.8%
71.7% 70.6%
66.3% 70.7%
[1]
118 32 [2] 47
27 12
4.1
4
10
22 10
1
2
3
4
5
6
7
8
9
10
2011
3.4097
1.9874
1.4279
1.0869
0.9562
0.8596
0.8185
0.5898
0.5310
0.2898
1
2
3
7
4
5
6
10
8
9
0
0
0
3
-1
-1
-1
2
-1
-1

SPSS
4.2
10
23 10
2011
3.8398
2
3
4
5
6
7
8
9
10
2.3738
2.1104
1.7759
1.3267
1.2901
1.1506
0.6364
0.5814
0.5088
2
3
4
6
5
15
7
11
8
0
0
0
1
-1
8
-1
2
-2
22
4.3
10
24 10
1
2
3
4
5
6
7
8
9
10
2011
2.6778
2.53389
1.24691
1.10873
1.0584
0.7412
0.50273
0.36553
0.12637
-0.06247
1
2
6
4
3
8
9
7
10
15
0
0
3
0
-2
2
2
-1
1
5
22
4.4
10
25 10
1
2
3
4
5
6
7
8
9
10
()
()
2011
1.7871
1.6557
0.7630
0.2207
-0.0018
-0.0898
-0.1235
-0.3807
-0.5695
-0.8175
1
3
8
2
6
5
7
9
4
11
0
1
5
-2
1
-1
0
1
-5
1
22
[2]
5.1
2012 12 31 32
903.1 2011 67.7 8.1% 10
4 3
3 9
26 10
90.17
84.08
58.42
50.65
50.54
44.68
39.91
38.49
37.81
35.6
2
3
4
5
6
7
8
9
10
1.
2.
5.1.1
15 397.6 12.1
3.1% 44.0% 2.1
15
27
90.17
44.68
39.91
35.58
34.44
26.81
21.53
5
6
20.52
20.51
10
18.73
11
ST
16.24
12
9.06
13
8.25
14
8.02
15
3.1
397.55
26 2
5.1.2
6 168.6 34.9
26.1% 18.7% 2.7
6
28
50.65
38.49
37.81
22.21
14.35
5.11
3
4
168.62
26 2
5.1.3
11 337.0 20.8
6.6% 37.3% 0.6
11
29
1
2
3
4
5
6
7
8
9
10
11
A
A
A
A
A
A
A
A
A
84.08
58.42
50.54
35.6
27.72
21.23
18.25
18.01
10.42
8.83
3.87
336.97
26 2
5.2
2012 12 31 26
1501.8 2011 23.1 1.5% 10
2
7 1
30 10
172.21
160.92
151.15
2
3
4
5
6
7
8
9
10
94.46
90.17
80.85
63.96
60.54
59.44
58.42
26
5.2.1
12 886.0 56.1
6.0% 59.0% 2.8
12
31
172.21
160.92
90.17
80.85
63.96
60.54
59.44
58.05
47.82
10
41.27
11
34.44
12
ST
16.35
886.02
5.2.2
4 199.9 19.7 9.0%

13.3% 1.1
4
32
94.46
50.65
39.71
15.1
199.92
5.2.3
10 415.9 52.7
14.5% 27.7% 3.9
10
33
151.15
58.42
50.54
35.6
32.86
21.23
18.54
18.01
17.34
10
12.17
415.86
6.1
4
10
34 10
1
2
3
4
5
6
7
8
9
10
2011
13.9917
8.8809
6.8656
6.2156
4.7206
4.3829
2.7717
2.5525
2.4689
2.3879
1
2
3
4
5
6
8
7
9
11
0
0
0
0
0
0
1
-1
0
1
22
6.2
10
35 10
2011
1
2
3
4
13.9045
8.8181
4.6768
4.3591
1
2
3
4
0
0
0
0
5
6
7
8
9
10
2.7470
2.4425
1.9190
1.7315
1.7129
1.6836
5
6
7
8
9
10
0
0
0
0
0
0
22
6.3
10
36 10
2011
1
2
3
4
5
6
7
8
9
10
6.2156
2.3879
2.0770
1.8316
1.3681
1.3230
1.3024
0.6744
0.6338
0.6180
1
2
3
4
5
6
8
9
7
11
0
0
0
0
0
0
1
1
-2
1
22
6.4
10
37 10
1
2
3
4
5
6
7
8
9
10
2011
6.8656
2.5525
2.2935
2.0909
1.8470
1.6922
1.6619
1.6328
1.4558
1.4520
1
2
4
5
10
6
7
3
9
22
0
0
1
1
5
0
0
-5
0
12
22
6.5
10
38 10
1
2
3
4
5
6
6.8656
2.0909
1.9317
1.6939
1.6619
1.5968
7
8
9
10
1.1845
0.9206
0.7954
0.6425
22
6.6
10
39 10
1
2
3
4
5
6
7
8
9
10
0.8695
0.7901
0.4093
0.3115
0.1893
0.1165
0.0511
-0.1061
-0.1203
-0.1884
22
6.7
10
40 10
1
2
3
4
5
6
7
8
9
10
1.6328
0.1014
0.0039
-0.0708
-0.1265
-0.1312
-0.1572
-0.1775
-0.2004
-0.2104
22
6.8
10
41 10
1
2
3
4
5
6
7
8
9
10
4.7206
4.3829
2.7717
2.4689
1.7466
1.7278
1.5141
1.3509
1.0850
1.0437
22
6.9
10
42 10
1
2
3
4
5
6
7
8
9
10
13.9917
8.8809
2.5525
2.2935
1.8470
1.6922
1.6711
1.4558
1.4520
1.4417
22
6.10
10
43 10
1
2
3
4
5
6
7
1.1843
0.6105
0.5226
0.4021
0.3879
0.3872
0.3711
8
9
10
0.3181
0.2195
0.1425
22
6.11
10
44 10
1
2
3
4
5
6
7
8
9
10
0.4654
0.0654
-0.0094
-0.0354
-0.0795
-0.1389
-0.1945
-0.3251
-0.3287
-0.3514
22
7.1
15 2012
777.2 793.6 86.8
15 200 1
100 ~200 2
50 ~100 4
7
91.3%
10 8
7.2
2012 9 624.7
32.3% 412.9 85.1
2011 40.2%
43.2%
12.2%
7.2.1
9
200 1
100 ~200 2
50 ~100 6
45
%
()
200.00
32.01
32.01
130.00
20.81
52.82
128.24
20.53
73.35
4
5
68.76
56.22
11.01
9.00
84.35
93.35
30.17
4.83
98.18
7.23
1.16
99.34
3.42
0.55
99.89
0.11
100.00
0.68
624.72
100.00
69.41
7.2.2
9
100 1
50 ~100 4 4 10
46
134.00
32.45
32.45
77.27
18.71
51.16
68.09
16.49
67.65
4
5
63.12
52.36
15.29
12.68
82.94
95.62
6.51
1.58
97.2
5.70
1.38
98.58
4.30
1.04
99.62
1.55
0.38
100.00
412.90
100.00
45.88
7.2.3
9
10 3
47
%
40.00
47.00
47.00
15.00
17.63
64.63
10.70
12.57
77.2
4
5
9.17
6.31
10.78
7.41
87.98
95.39
2.07
2.43
97.82
1.13
1.33
99.15
0.46
0.54
99.69
0.27
0.31
100.00
85.10
100.00
9.46

2012年新闻出版产业分析报告

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2012年新闻出版产业分析报告

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00A01-00000-1754-00688

41.4 2011 4.4 12.0%

2.6 19.6% 1.0 30.4%

15.3% 58.0% 0.2

15.1% 3.5 10.3% 18.6 1.7%

10360.5 11.3% 2679.5 15.3%

2012 2418.7 11.8% 609.5

4 199.9 19.7 9.0%

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