Innovation For India Case

study
M/S Bhinge Brothers
 Past Overview

• Farmers used to water their farm using

the water buckets
• This required lot of man force and was
time consuming
 Past Overview
• The pumps available were huge metal
pumps which cost a lot

• Also being metal the maintenance cost

was huge and wear and tear was also
involved in their usage...

• poor and marginal farmers could not

afford electricity or the expensive diesel
and other fuels required to operate the
 What they needed…

• Sturdy, maintenance-free pump

• With low or no requirement of

power or fuel to operate it, and

• Decrease costs of operations as

well…
 The Innovation was…

World’s first foot operated

pump made of
THERMOPLASTICS
 The Innovation was…

• Mr. Naren Bhinge made the World’s first

foot operated pump made of
THERMOPLASTICS

• Completely eliminating the requirement

of electricity or any other fuel for its
functioning!!!

• As it is made of plastic, there is almost

no cost of maintenance, as the wear and
Using Traditional Technology to
create Innovation
 The Old and The New

The pump was so easy to operate because of its

simple pedalling motion, that even a 10 year old
child could easily pump water using it!!!
 Comparison of the two
Traditional New
Pure iron pumps - 25-28 kgs Plastic Body 12 Kgs

Lubrication/ oil needs/ washers/ Self -Lubricated plastic material

leakage
Used for Potable water as well -
and so grease getting mixed into
waterlife therefore for traditional Shelf life - 4 years
Shelf
pumps - 2 years or so

Suction capacity of approx 3000- 5000 lph

3500 lph
Sale price Rs.3600/- approx Rs. 2400/-
 And Result is…
• 4200 Pumps sold so far

• Over 2000 exported

• 10000 Pumps ordered

by the Maharashtra
Government

• 10000 Pumps ordered

by the Malawi
Innovation for India Awards
2010

• Entries open for 2010

• Last date for submission September

2009

• Download your application forms

here:
http://www.maricoinnovationfoundation
What will the winners get…
• Felicitated in Mumbai in the presence
of industry stalwarts

• A cash prize of Rs 1 lakh

• The Foundation’s extended Governing

Council’s support as mentors

• A platform with VCs and angel

investors
 Marico Innovation
Foundation
• Created in March 2003

• Under the stewardship of Dr.

Ramesh Mashelkar.

• The Foundation’s Mission is to Fuel

Innovation in India