Professional Documents
Culture Documents
Huge opportunity to capitalize on digital marketings impact online and in social media
45% 55%
Consumers Marketers During their favorite TV show
23% 21%
Consumers Marketers
69%
57%
53%
want a
x
68%
advertising annoying
Likes drive consumers to check out products
54% 3%
say it makes them purchase
29%
of the time...
2%
but only
44%
more than 90% of Consumers and Marketers agree that it is strategic to business
94%
nine out of ten also recognize that marketing is paramount to driving sales
98%
MARKETERS
28%
user-generated content advertising
3%
Consumers Marketers
32% 28%
TEACHER
SCIENTIST
BANKER
POLITICIAN
ADVERTISING/ MARKETING
ACTOR
DANCER
53%
OF CONSUMERS AGREE
Study based on interviews with 1,250 adults, including 1,000 general population and 250 Marketing Decision Makers in the U.S.