The Academy for Technology & the Classics

Lesson Plan Template

Instructors name: Kathy Rappaport Week of: Jan 6-10 2014 Course/Grade: ELD3 Unit Name: Media Unit

Common Core/ NM Content Standards: Craft and Structure RI.9-10.4 Determine the meaning of words and phrases as they are used in a text, including figurative, connotative and technical meanings, analyze the cumulative impact of specific word choice on meaning and tone. Literacy W.9-10.2 Write texts to examine and convey complex ideas.

Essential Question(s): What is the meaning of Pathos, Logos and Ethos? How do these concepts relate to advertising? What are advertising names for rhetorical strategies that are used to persuade? Other considerations (modifications, accommodations, acceleration, etc.):

Connections (prior learning/prior knowledge): Ask students about their reactions to ads what kinds of ads attract them, what kinds of ads repel them. Ask if they can identify the traits in ads that attract them or repel them.

Resources/Materials Video Worksheets Ads (both video and print)

Assessment (How will you monitor progress and know students have successfully met outcomes?) Daily: Do Now checks for understanding of the previous days lesson. Written assignments and quizzes check for understanding of daily lessons. This Week: Students will write an email using logos, pathos and ethos, to persuade me, their teacher, to give them an extension on an assignment; students will take a quiz on advertising terms. Unit: Media Unit ! Time allotted MONDAY Learning TargetReview Final Start Media Unit Students will show comprehension of terms logos,

Lesson activities for instructor and students Assignment(s) DueDo Now: What ads attract your attention; what ads repel you? Students will watch a video on Ethos, Pathos and Logos Students will engage in a discussion about the video.

ethos and pathos by matching language and images used in ads (we watch in class) to the appropriate rhetorical strategy, by participating in a discussion about ads theyve already seen, and by completing a worksheet matching ad copy to one of the 3 rhetorical devices. ! TUESDAY Learning TargetStudents will apply their knowledge of logos, ethos and pathos by writing an email to me using all three rhetorical strategies. Students will present information to the class by reading their rhetorical emails aloud. Students will demonstrate understanding of the three rhetorical devices used in ads by correctly labeling them in ads they watch, and by taking a quiz.

Students will complete a worksheet matching ad copy to one of the 3 rhetorical devices. Students will watch ads and see if they can identify the rhetorical strategy/strategies used in them (first in pairs and then as part of a discussion).

Assignment(s) DueStudents will write an e-mail to me using all 3 rhetorical devices (after listening to an example of such an email). Oral presentation Ads Worksheet in which they try to match video ads to rhetorical strategies Rhetorical language quiz

WEDNESDAY Learning TargetStudents will review definitions of modern marketing terms and show their understanding by writing down examples of ads theyve seen that use these strategies (working in pairs, then sharing with the class). Students apply their knowledge of marketing strategies by identifying which strategies are being used in various ads. Students will cite evidence to back up their claims by writing down clues from each ad that led them to make their conclusions.

Assignment(s) DueReview marketing terms worksheet Writing down examples of ads that use one of more of the marketing strategies. Completing marketing strategy identification worksheet.

THURSDAY Learning TargetStudents will analyze how modern marketing terms relate to rhetorical devices by categorizing them under one of the three headings (with some overlap). FRIDAY Students will apply knowledge of marketing

Assignment(s) DueClass discussion/Worksheet on how modern marketing terms relate to rhetorical strategies. Categorizing modern marketing techniques under either logos, ethos, pathos (or a combination) Assignment(s) DueStudents fill out graphic organizer in which they

strategies by designing an ad that would appeal to themselves. Students will present information with supporting evidence to the class by showing their ads and explaining the advertising strategies they used in it.

have to describe a product they would want to buy, decide on one or more marketing techniques that would catch their attention, and then create an ad using text and images that embody those techniques. Students will show ads to the class and explain the strategies they used. Quiz of modern marketing terms.

Post-Teaching Reflections on Lesson

What went well?

What needs to be improved? Why?

Strategies to consider for improving lesson: