SWS September 2009

Special Survey in NCR,

Pangasinan, Region III
and Region IV-A
Report for Ms. Mary Elizabeth
Villanueva
STRICTLY CONFIDENTIAL
SWS September 5-6, 2009
 Copyrighted material strictly
confidential. Not authorized for
quotation, publication or release.
For information of
Ms. Mary Elizabeth Villanueva
only.

SWS September 2009 Special Survey in NCR, Pangasinan,

Region III and Region IV-A, Sep. 5-6, 2009 2
SWS September 2009 Special Survey in NCR,
Pangasinan, Region III and Region IV-A

Fieldwork Sample Error

Dates Size margin

Total : Sep. 5-6 1,200 ± 3%

NCR : Sep. 5-6 300 ± 6%
Pangasinan : Sep. 5-6 100 ±10%
Region III : Sep. 5-6 400 ± 5%
Region IV-A : Sep. 5-6 400 ± 5%

SWS September 2009 Special Survey in NCR, Pangasinan,

Region III and Region IV-A, Sep. 5-6, 2009 3
Socio-Demographic
Characteristics

SWS September 2009 Special Survey in NCR, Pangasinan,

Region III and Region IV-A, Sep. 5-6, 2009 4
 AREA, LOCALE, SEX, AGE, CLASS, EDUCATION AND
CIVIL STATUS OF VOTERS
Area (census weights)
NCR 32% Economic Class
Pangasinan 8 ABC 10%
Region III 28 D 78
Region IV-A 32 D1 - Lot owners 44
Locale (ascertained) D2 - Not own lot 34
Urban 78% E 12
Rural 22
Education
Sex (pre-determined) None/Some elem. 7%
Male 50% Elem. grad./Some HS 24
Female 50 HS/Voc. grad./Some coll. 52
Coll. grad./Post coll. 16
Age
18-24 11%
Civil status
25-34 23
35-44 25 No spouse/partner 26%
45-54 20 Married 66
55 and above 21 With partner 8

SWS September 2009 Special Survey in NCR, Pangasinan,

Region III and Region IV-A, Sep. 5-6, 2009 5
PRIMARY LANGUAGE SPOKEN

Filipino 84%
Kapampangan 7
Pangasinense 5
Iluko 3
Cebuano 1
Others 1

SWS September 2009 Special Survey in NCR, Pangasinan,

Region III and Region IV-A, Sep. 5-6, 2009 6
 RELIGION, ATTENDANCE AT RELIGIOUS SERVICES
AND CHARISMATIC GROUP MEMBERSHIP OF VOTERS
Religion at Present
Roman Catholic 83% Charismatic Group Membership
Iglesia ni Cristo 6 Couples for Christ 2%
Protestant 1 Jesus is Lord (JIL) 1
Aglipayan 0.2 El Shaddai 0.4
Islam 0.2 Others 5
Others 9 Not a member 91
Attendance at Religious Services
Several times a week 22%
Once a week 30
2-3 times a month 18
Once a month 14
Several times a year 5
Once a year 3
Less frequently 8
Never 1

SWS September 2009 Special Survey in NCR, Pangasinan,

Region III and Region IV-A, Sep. 5-6, 2009 7
 WORK STATUS, TYPE OF EMPLOYER, TYPE OF WORK
AND WHETHER LOOKING FOR WORK OR NOT OF VOTERS
Work Status Type of Work (Base: 47% working)
Working, includes unpaid 47% Hired workers 56%
family worker Professional/Technical 8
Not working now but 44 Managers 1
worked before Community workers 5
Have never worked 9 Clerical/Administrative/Sales 10
Non-agricultural Skilled 17
Non-agricultural Unskilled 13
Type of Employer (Base: 47% working)
Agricultural (include fishing,
Private Enterprise 40% forestry&) 2
Registered: Formal 34
Employers and self-employed 43
Not registered: Informal 5
Agricultural operators 7
Self-Employed 43 Non-agricultural entrepreneurs 37
Registered: Formal 22
Unpaid family worker 1
Not registered: Informal 22
Government 16 Whether looking for work or not
Unpaid Family worker 1 (Base: 53% not working)
Yes 59%
No 41
SWS September 2009 Special Survey in NCR, Pangasinan,
Region III and Region IV-A, Sep. 5-6, 2009 8
 INTEREST AND PARTICIPATION IN THE 2010
ELECTIONS, AND KNOWLEDGE OF VOTING PRECINCT

Interest in the 2010 Elections

Much 52%
Moderate 40
Little 5
None/No answer/DK 3

Participation in the 2010 Elections

Will Surely Vote 91%
Will Probably Vote 7
Will Probably be Doing Something Else 1
Will Definitely Not be Able to Go to the Precinct 1

Knowledge of Voting Precinct

Yes 95%
No 5

SWS September 2009 Special Survey in NCR, Pangasinan,

Region III and Region IV-A, Sep. 5-6, 2009 9
 VOTING RECORD IN THE 2007 AND 2004 ELECTIONS,
AND EASE IN FINDING ONE’S NAME IN THE VOTER’S
LIST DURING THE MAY 2007 ELECTIONS
Voting record in 2007 National Elections
Voted 83%
Registered but did not vote 11
Not registered but of voting age 4
Not yet of voting age 2

Voting record in 2004 National Elections

Voted 80%
Registered but did not vote 8
Not registered but of voting age 5
Not yet of voting age 7

Ease in finding one’s name in the voter’s list during the May 2007 Elections
(Base: 94% who voted or registered but did not vote in the May 2007 elections)
Yes 86%
No 14

SWS September 2009 Special Survey in NCR, Pangasinan,

Region III and Region IV-A, Sep. 5-6, 2009 10
 FREQUENCY OF WATCHING TELEVISION AND
LISTENING TO THE RADIO

Watching TV Listening to Radio

Daily, 3+ hours a day 54% Daily, 3+ hours a day 18%
Daily, 1-2 hours a day 12
Daily, 1-2 hours a day 22 Daily, <1 hour a day 5
Daily, <1 hour a day 5 A few days per week 8
A few days per week 5 Seldom 53
Seldom 14 Never 4
Never
0.4

SWS September 2009 Special Survey in NCR, Pangasinan,

Region III and Region IV-A, Sep. 5-6, 2009 11
 FREQUENCY OF READING NEWSPAPERS

Daily 14%
A few times a week 11
Weekly 5
Not even once a week 62
Never 8

SWS September 2009 Special Survey in NCR, Pangasinan,

Region III and Region IV-A, Sep. 5-6, 2009 12
ACCESS TO COMPUTERS AND THE INTERNET

Access to computers
Yes 26%
No 69
Don’t know what a computer is 6

Access to internet
(Base: Those who have access to computers)
Yes 77%
No 23

SWS September 2009 Special Survey in NCR, Pangasinan,

Region III and Region IV-A, Sep. 5-6, 2009 13
Main Questionnaire

SWS September 2009 Special Survey in NCR, Pangasinan,

Region III and Region IV-A, Sep. 5-6, 2009 14
 PRESIDENTIAL PREFERENCES FOR 2010 ELECTIONS:
LIST 1, BY AREA
Panga-
Total NCR sinan Region III Region IV-A
Aquino, Benigno Simeon III 50% 50% 48% 49% 51%
Villar, Manuel Jr. 14 14 22 15 12
Estrada, Joseph 13 15 5 14 13
Escudero, Francis 12 14 10 9 12
De Castro, Noli 7 5 14 8 6
Don't Know 2 1 0 1 3
None 1 1 1 1 2

Note: Responses below 1.0% are not shown.

Q1. SA MGA SUMUSUNOD NA PANGALAN SA LISTAHANG ITO, SINO PO ANG MALAMANG NINYONG IBOBOTO
BILANG PRESIDENTE NG PILIPINAS, KUNG ANG ELEKSYON AY GAGANAPIN NGAYON? [Among the
names found in this list, who will you probably vote for as PRESIDENT of the Philippines if elections were held
today? (AQUINO, BENIGNO SIMEON III “NOYNOY”, DE CASTRO, NOLI “NOLI”, ESCUDERO, FRANCIS “CHIZ”,
ESTRADA, JOSEPH “ERAP”, VILLAR, MANUEL JR. "MANNY")]

SWS September 2009 Special Survey in NCR, Pangasinan,

Region III and Region IV-A, Sep. 5-6, 2009 15
 PRESIDENTIAL PREFERENCES FOR 2010
ELECTIONS: LIST 2, BY AREA
Panga-
Total NCR sinan Region III Region IV-A
Aquino, Benigno Simeon III55% 54% 48% 56% 56%
Villar, Manuel Jr. 17 16 31 19 15
Estrada, Joseph 15 18 8 13 16
De Castro, Noli 8 10 12 8 7
None 2 3 1 1 2
Don't Know 1 0 0 1 2

Note: Responses below 1.0% are not shown.

Q5. SA MGA SUMUSUNOD NA PANGALAN SA LISTAHANG ITO, SINO PO ANG MALAMANG NINYONG IBOBOTO
BILANG PRESIDENTE NG PILIPINAS, KUNG ANG ELEKSYON AY GAGANAPIN NGAYON? [Among the
names found in this list, who will you probably vote for as PRESIDENT of the Philippines if elections were held
today? (AQUINO, BENIGNO SIMEON III “NOYNOY”, DE CASTRO, NOLI “NOLI”, ESTRADA, JOSEPH “ERAP”,
VILLAR, MANUEL JR. "MANNY")]
SWS September 2009 Special Survey in NCR, Pangasinan,
Region III and Region IV-A, Sep. 5-6, 2009 16
 PRESIDENTIAL PREFERENCES FOR 2010
ELECTIONS: LIST 3, BY AREA
Panga-
Total NCR sinan Region III Region IV-A
Aquino, Benigno Simeon III 63% 66% 54% 60% 66%
Villar, Manuel Jr. 21 20 30 22 19
De Castro, Noli 9 9 15 10 8
Others, volunteered
Joseph Estrada 2 0 0 4 1
Don't Know 1 0 0 1 1
None 3 3 1 1 3

Note: Responses below 1.0% are not shown.

Q6. SA MGA SUMUSUNOD NA PANGALAN SA LISTAHANG ITO, SINO PO ANG MALAMANG NINYONG IBOBOTO
BILANG PRESIDENTE NG PILIPINAS, KUNG ANG ELEKSYON AY GAGANAPIN NGAYON? [Among the
names found in this list, who will you probably vote for as PRESIDENT of the Philippines if elections were held
today? (AQUINO, BENIGNO SIMEON III “NOYNOY”, DE CASTRO, NOLI “NOLI”, VILLAR, MANUEL JR.
"MANNY")]

SWS September 2009 Special Survey in NCR, Pangasinan,

Region III and Region IV-A, Sep. 5-6, 2009 17
 PRESIDENTIAL PREFERENCES GIVEN A VICE-
PRESIDENTIAL RUNNING MATE: LIST 4, BY AREA
Slide 1 of 2

Panga-
Total NCR sinan Region III Region IV-A
Aquino - Roxas 51% 52% 58% 48% 52%
Estrada - Legarda 12 15 7 10 14
Villar - Pangilinan 11 9 20 13 10
Escudero - Binay 9 14 5 7 7
De Castro - Puno 4 2 8 5 3

Note: Responses below 1.0% are not shown.

Q7. KUNG ANG ELEKSYON AY GAGANAPIN NGAYON, SINO PO ANG IBOBOTO NINYO BILANG PRESIDENTE
NG PILIPINAS, KUNG ANG KASUNOD NA NAKALISTANG PANGALAN AY ANG KANIYANG KASAMA SA
KANDIDATURA BILANG BISE-PRESIDENTE? [If elections were held today, who would you vote for as
PRESIDENT of the Philippines, if the next listed name is his VICE-PRESIDENTIAL running mate? (BENIGNO
SIMEON “NOYNOY” AQUINO III – MANUEL “MAR” ROXAS, JOSEPH “ERAP” ESTRADA – LOREN “LOREN”
LEGARDA, FRANCIS “CHIZ” ESCUDERO – JEJOMAR “JOJO” BINAY, MANUEL “MANNY” VILLAR, JR. –
FRANCIS “KIKO” PANGILINAN, NOLI “NOLI” DE CASTRO – RONALDO “RONNIE” PUNO)]

SWS September 2009 Special Survey in NCR, Pangasinan,

Region III and Region IV-A, Sep. 5-6, 2009 18
 PRESIDENTIAL PREFERENCES GIVEN A VICE-
PRESIDENTIAL RUNNING MATE: LIST 4, BY AREA
Slide 2 of 2
Panga-
Total NCR sinan Region III Region IV-A
Others, volunteered
Aquino - Escudero 1% 1% 0% 2% 1%
Aquino - Legarda 1 0 0 1 1
Estrada - Binay 1 1 0 1 0
Escudero - Legarda 1 1 1 0 0
Aquino - Binay 1 0 0 0 2
Aquino - Pangilinan 1 0 0 1 1
None 2 2 1 1 3
Note: Responses below 1.0% are not shown.

Q7. KUNG ANG ELEKSYON AY GAGANAPIN NGAYON, SINO PO ANG IBOBOTO NINYO BILANG PRESIDENTE
NG PILIPINAS, KUNG ANG KASUNOD NA NAKALISTANG PANGALAN AY ANG KANIYANG KASAMA SA
KANDIDATURA BILANG BISE-PRESIDENTE? [If elections were held today, who would you vote for as
PRESIDENT of the Philippines, if the next listed name is his VICE-PRESIDENTIAL running mate? (BENIGNO
SIMEON “NOYNOY” AQUINO III – MANUEL “MAR” ROXAS, JOSEPH “ERAP” ESTRADA – LOREN “LOREN”
LEGARDA, FRANCIS “CHIZ” ESCUDERO – JEJOMAR “JOJO” BINAY, MANUEL “MANNY” VILLAR, JR. –
FRANCIS “KIKO” PANGILINAN, NOLI “NOLI” DE CASTRO – RONALDO “RONNIE” PUNO)]

SWS September 2009 Special Survey in NCR, Pangasinan,

Region III and Region IV-A, Sep. 5-6, 2009 19
 PRESIDENTIAL PREFERENCES GIVEN A VICE-
PRESIDENTIAL RUNNING MATE: LIST 5, BY AREA
Panga-
Total NCR sinan Region III Region IV-A
Aquino - Escudero 49% 54% 52% 43% 50%
Villar - Pangilinan 16 14 27 16 13
Estrada - Legarda 15 16 8 14 16
De Castro - Puno 5 5 8 6 3
Others, volunteered
Aquino - Roxas 4 2 2 5 5
Aquino - Legarda 2 2 1 1 2
Aquino - Pangilinan 1 0 0 1 2
Estrada - Escudero 1 1 0 1 0
Villar - Legarda 1 0 0 1 0
None 3 3 2 1 4
Note: Responses below 1.0% are not shown.
Q8. KUNG ANG ELEKSYON AY GAGANAPIN NGAYON, SINO PO ANG IBOBOTO NINYO BILANG PRESIDENTE NG
PILIPINAS, KUNG ANG KASUNOD NA NAKALISTANG PANGALAN AY ANG KANIYANG KASAMA SA KANDIDATURA
BILANG BISE-PRESIDENTE? [If elections were held today, who would you vote for as PRESIDENT of the Philippines,
if the next listed name is his VICE-PRESIDENTIAL running mate? (BENIGNO SIMEON “NOYNOY” AQUINO III – FRANCIS
“CHIZ” ESCUDERO, JOSEPH “ERAP” ESTRADA – LOREN “LOREN” LEGARDA, MANUEL “MANNY” VILLAR, JR. –
FRANCIS “KIKO” PANGILINAN, NOLI “NOLI” DE CASTRO – RONALDO “RONNIE” PUNO)]

SWS September 2009 Special Survey in NCR, Pangasinan,

Region III and Region IV-A, Sep. 5-6, 2009 20
 PRESIDENTIAL PREFERENCES GIVEN A VICE-
PRESIDENTIAL RUNNING MATE: LIST 6, BY AREA
Panga-
Total NCR sinan Region III Region IV-A
Aquino - Estrada 33% 33% 34% 33% 31%
Villar - Pangilinan 20 17 34 21 19
Escudero - Legarda 20 27 14 15 18
De Castro - Puno 6 5 11 7 5
Others, volunteered
Aquino - Roxas 4 3 3 5 5
Aquino - Legarda 3 2 1 2 5
Aquino - Escudero 2 2 0 2 2
Aquino - Pangilinan 2 2 0 1 3
Estrada - Legarda 1 0 0 2 0
Villar - Legarda 1 0 0 1 0
Don't Know 1 1 1 1 1
None 4 6 1 1 7
Note: Responses below 1.0% are not shown.
Q9. KUNG ANG ELEKSYON AY GAGANAPIN NGAYON, SINO PO ANG IBOBOTO NINYO BILANG PRESIDENTE NG
PILIPINAS, KUNG ANG KASUNOD NA NAKALISTANG PANGALAN AY ANG KANIYANG KASAMA SA KANDIDATURA
BILANG BISE-PRESIDENTE? [If elections were held today, who would you vote for as PRESIDENT of the Philippines,
if the next listed name is his VICE-PRESIDENTIAL running mate? (BENIGNO SIMEON “NOYNOY” AQUINO III – JINGGOY
ESTRADA, FRANCIS “CHIZ” ESCUDERO – LOREN “LOREN” LEGARDA, MANUEL “MANNY” VILLAR, JR. – FRANCIS
“KIKO” PANGILINAN, NOLI “NOLI” DE CASTRO – RONALDO “RONNIE” PUNO)]

SWS September 2009 Special Survey in NCR, Pangasinan,

Region III and Region IV-A, Sep. 5-6, 2009 21
 PRESIDENTIAL PREFERENCES GIVEN A VICE-
PRESIDENTIAL RUNNING MATE: LIST 7, BY AREA
Panga-
Total NCR sinan Region III Region IV-A
Aquino - Legarda 46% 45% 44% 44% 48%
Villar - Pangilinan 17 16 35 17 15
Escudero - Binay 13 22 6 9 11
De Castro - Puno 5 3 9 8 4
Others, volunteered
Aquino - Roxas 4 2 3 5 5
Aquino - Escudero 2 2 0 2 1
Aquino - Pangilinan 1 1 0 1 2
Aquino - Binay 1 1 0 0 2
Estrada - Legarda 1 0 0 3 0
None 4 5 1 2 6

Note: Responses below 1.0% are not shown.

Q10. KUNG ANG ELEKSYON AY GAGANAPIN NGAYON, SINO PO ANG IBOBOTO NINYO BILANG PRESIDENTE NG
PILIPINAS, KUNG ANG KASUNOD NA NAKALISTANG PANGALAN AY ANG KANIYANG KASAMA SA KANDIDATURA
BILANG BISE-PRESIDENTE? [If elections were held today, who would you vote for as PRESIDENT of the Philippines,
if the next listed name is his VICE-PRESIDENTIAL running mate? (BENIGNO SIMEON “NOYNOY” AQUINO III – LOREN
“LOREN” LEGARDA, FRANCIS “CHIZ” ESCUDERO – JEJOMAR “JOJO” BINAY, MANUEL “MANNY” VILLAR, JR. –
FRANCIS “KIKO” PANGILINAN, NOLI “NOLI” DE CASTRO – RONALDO “RONNIE” PUNO)]

SWS September 2009 Special Survey in NCR, Pangasinan,

Region III and Region IV-A, Sep. 5-6, 2009 22
 PRESIDENTIAL PREFERENCES GIVEN A VICE-
PRESIDENTIAL RUNNING MATE: LIST 8, BY AREA
Panga-
Total NCR sinan Region III Region IV-A
Aquino - Pangilinan 43% 42% 56% 41% 43%
Escudero - Legarda 15 19 12 12 15
Estrada - Binay 11 16 2 8 11
Villar - Teodoro 7 6 13 9 4
De Castro - Puno 5 2 10 6 4
Aquino - Roxas 4 2 3 5 5
Others, volunteered
Aquino - Legarda 2 1 1 1 4
Aquino - Escudero 1 2 0 2 1
Villar - Pangilinan 1 2 0 1 1
Estrada - Legarda 1 0 0 2 0
Aquino - Binay 1 0 0 0 3
Villar - Legarda 1 0 1 1 0
None 3 4 2 2 5
Note: Responses below 1.0% are not shown.
Q11. KUNG ANG ELEKSYON AY GAGANAPIN NGAYON, SINO PO ANG IBOBOTO NINYO BILANG PRESIDENTE NG
PILIPINAS, KUNG ANG KASUNOD NA NAKALISTANG PANGALAN AY ANG KANIYANG KASAMA SA KANDIDATURA
BILANG BISE-PRESIDENTE? [If elections were held today, who would you vote for as PRESIDENT of the Philippines,
if the next listed name is his VICE-PRESIDENTIAL running mate? (BENIGNO SIMEON “NOYNOY” AQUINO III – FRANCIS
“KIKO” PANGILINAN, FRANCIS “CHIZ” ESCUDERO – LOREN “LOREN” LEGARDA, MANUEL “MANNY” VILLAR, JR. –
GILBERT “GIBO” TEODORO, NOLI “NOLI” DE CASTRO – RONALDO “RONNIE” PUNO, JOSEPH “ERAP” ESTRADA –
JEJOMAR “JOJO” BINAY)]

SWS September 2009 Special Survey in NCR, Pangasinan,

Region III and Region IV-A, Sep. 5-6, 2009 23