Professional Documents
Culture Documents
Communication challenges
Agenda
Who are they? Why do they matter? How can you communicate with them?
Retail brokers - UK
Retail brokers US
8 major firms - 24000 locations - 150,000 individual brokers Major consolidation underway
Wealthier, more experienced investors enjoy an informational advantage and, thus, are more likely to invest overseas and experience good portfolio performance. Other investors use foreign securities for speculation or to improve upon poor domestic portfolio performance.
Some statistics
90 million Americans in 50 million households own
stock (source ICI) 36.8% of Hong Kong adults traded investment products. 49% of US companies stock owned by retail investors But only 15% of UK companies..
Communications
Changing rules:
Electronic communications as compliance OBO/ NOBO Mandatory web posting Changing practices
A war on complexity
TV, Radio, Newspapers Key financial websites, Chat rooms, search engines Trading systems
Investor conferences NAIC etc Company Squawk box
Retail brokers
Financial news services Reuters, Bloomberg etc. Specialist professional systems Eg FactSet, Factiva etc
Managed accounts
Conclusion
Retail investors are a key asset for the company
.and a potent threat Regular communication is the key No single channel is sufficient, a multi layer approach is best