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1. Large Population
2. Higher Purchasing Capacity
3. Market Growth
4. Development of
Infrastructure
5. Insulated from the global
economic slowdown (RMAI)
Some of the facts that will highlight the potentiality of rural market are: -
According to a study by the Chennai-based Francis Kanoi Marketing
Planning Services, estimated annual size of market is –
In 2001-02 -
* LIC sold 55% of its policies in rural India.
* 50% of BSNL mobile connections sold were in small towns / villages.
* 41 million Kisan Credit Cards issued were in rural areas (as against
22 million Credit Plus Debit Card in urban).
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