AUSTRALIAN INNOVATION RESEARCH CENTRE

BLD302 ENTREPRENEURSHIP AND INNOVATION

Semester 1, 2014

THIS UNIT IS BEING OFFERED IN: HOBART and LAUNCESTON Teaching Team: Dr Colin Jones

CRICOS Provider Code: 00586B 1

Contents

Contact Details Page 2 Unit Description . Page 3 Prior Knowledge &/or Skills OR Prerequisite Units .. Page 3 Intended Learning Outcomes and Generic Graduate Attributes.... Page 4 Learning Expectations and Teaching Strategies Approach .. Page 5 Learning Resources .. Page 5 Details of Teaching Arrangements Page 7 Assessment Page 8 Study Schedule Page 14

Contact Details
Unit Coordinator Campus Room Number Email Phone Fax Consultation Time Dr Colin Jones Sandy Bay 111, 1 College Road Colin.Jones@utas.edu.au 6226 1937 6226 7390 By Appointment Lecturer Campus Room Number Email Phone Fax Consultation Time Dr Colin Jones Sandy Bay 111, 1 College Road Colin.Jones@utas.edu.au 6226 1937 6226 7390 By Appointment

Unit Description
An opportunity represents the potential to do something better or differently. It is analogous to a caterpillar that dreams of becoming a butterfly. An innovation represents the successful exploitation of an opportunity. It is akin to the butterfly. The metamorphosis from opportunity to innovation takes place through the process of commercialisation. Only a small number of opportunities eventually become commercially successful innovations. This unit is designed to facilitate your understanding of the process of opportunity exploitation. The learning activities used throughout the unit also provide you with an opportunity to reflect upon how you as an individual can successfully exploit an opportunity. The workshops used throughout this unit will provide a space for you to practise how to add value and also the opportunity to learn from interaction with your colleagues. As within every entrepreneurship unit, you will be required to participate in activities that conceive, create, and capture value as well as critique your efforts to do so. Known as the 4Cs, these activities will allow you to place yourself at the intersection of theory, practice and personal knowledge gain through which your understanding of your entrepreneurial capabilities will be self-determined. Partnership The University and the Tasmanian State Government entered into a Partnership Agreement in November 2000 that acknowledged the important role which higher education plays in the social and economic development of the Tasmanian community. The Entrepreneurship Major is a tangible result of this partnership, and the University acknowledges the support of the Tasmanian State Government, through the Department of Economic Development, in its introduction.

Prior Knowledge &/or Skills OR Pre-Requisite Unit(s)

BLD202 Foundations of Entrepreneurship

Enrolment in the Unit

Unless there are exceptional circumstances, students should not enrol in this unit after the end of week two of semester, as the Tasmanian School of Business and Economics (TSBE) cannot guarantee that: any extra assistance will be provided by the teaching team in respect of work covered in the period prior to enrolment; and penalties will not be applied for late submission of any piece or pieces of assessment that were due during this period.

Intended Learning Outcomes and Generic Graduate Attributes

Intended Learning Outcomes In this unit you will learn: In assessing this unit I will be looking at your ability to: 1a. Demonstrate your ability to write a concise business plan. Assessment Methods Written Plan Revised Plan Evaluation of how to conceive, develop and express your ideas in a logical manner: 1b. Demonstrate your knowledge of the fundamental concepts and theories related to idea evaluation. Plans Assumptions Research 1c. Demonstrate you ability to present an idea in a coherent manner. 2a. Demonstrate your ability to discern the underlying assumptions present in other peoples thinking. how to conduct research on the underlying assumptions related to the possible future development of an idea: 2b. Demonstrate your ability to identify key stakeholders and verify the underlying assumptions present in your thinking. 2c. Reflect on your initial assumptions and change them along with your ideas according to the research you complete. 3a. Reconcile your individual/collective resource profile to the nature of actual behaviours you have participated in or observed. 3b. Take responsibility for your own actions across the required tasks set. Revised Plan Evaluation of Plans Assumptions Research Assumptions Research Revised Plan Revised Plan Book Discussion

Graduate Attribute Outcomes

The assessments and teaching activities in this unit have been designed to develop the following graduate attributes in students: Knowledge related to entrepreneurship and most importantly, yourself, will be developed though a student-centred process that requires students to manage and reflect upon your own learning, assist in the development and application of knowledge as an individual and within the workshop environment. This will be assessed through the across all assessment items. Communication Skills will be developed across a range of media, including oral, verbal, written, visual that depend upon your ability to listen, understand, and empathise with the thinking of others within and outside the class. This will be assessed through the across all assessment items. Problem-Solving Skills will be developed by applying your initiative, creativity, planning, and organising abilities to ensure you assist in the development of a range of strategies and solutions to the tasks you encounter. This will be assessed through the across all assessment items. An awareness of global perspectives and issues of social responsibility related to the process of entrepreneurship will be developed during discussion in the workshops.

to express how well you as an individual are suited to the process of stepping up to the challenge of being entrepreneurial:

All Assessment Items

Learning Expectations and Teaching Strategies/Approach

The University is committed to a high standard of professional conduct in all activities, and holds its commitment and responsibilities to its students as being of paramount importance. Likewise, it holds expectations about the responsibilities students have as they pursue their studies within the special environment the University offers. The Universitys Code of Conduct for Teaching and Learning states: Students are expected to participate actively and positively in the teaching/learning environment. They must attend classes when and as required, strive to maintain steady progress within the subject or unit framework, comply with workload expectations, and submit required work on time.

Occupational Health and Safety (OH&S)

The University is committed to providing a safe and secure teaching and learning environment. In addition to specific requirements of this unit you should refer to the Universitys policy at:
http://www.utas.edu.au/work-health-safety/

Learning Resources
http://www.teaching-entrepreneurship.com/bld-302.html

Prescribed Text
Moltz, B 2003, You need to be a little crazy: the truth about starting and growing your business, Dearborn, Chicago. (purchase online)

Recommended Texts
Nil

Journals and Periodicals

Specific journal articles will be provided

Useful Websites
http://www.teaching-entrepreneurship.com http://www.entrepreneurship.org/ http://www.gemconsortium.org/ http://www.kickstarter.com http://www.ted.com

My Learning Online (MyLO)

This unit is web supported, and access to the online MyLO unit is required. Log into MyLO at: http://www.utas.edu.au/learning-teaching-online and then select the UNITCODE from the list of units. For help using MyLO go to http://www.utas.edu.au/learning-teaching-online/newmylo/home .

Technical requirements for MyLO For help and information about setting up your own computer and web browser for MyLO, see: http://uconnect.utas.edu.au/ You can access the University network and MyLO via a laptop computer or other mobile device. See: http://uconnect.utas.edu.au/uana.htm MyLO can be accessed in the Library computers and in computer labs. See: http://www.utas.edu.au/it/computing-distributed-systems/computer-labs-facilities-and-locations For further technical information and help, contact the UTAS Service Desk on 6226 1818 or at http://www.utas.edu.au/service-desk/

MyLO Expectations
1. Students are expected to maintain the highest standards of conduct across all modes of communication, either with staff or with other students. Penalties may be imposed if the Unit Coordinator believes that, in any instance or mode of communication, your language or content is inappropriate or offensive. MyLO is a public forum. Due levels of respect, professionalism and high ethical standards are expected of students at all times. Submission of assessment tasks via MyLO presumes that students have read, understood and abide by the requirements relating to academic conduct, and in particular, those requirements relating to plagiarism. All work submitted electronically is presumed to be signed-off by the student submitting as their own work. Any breach of this requirement will lead to student misconduct processes.

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MyLO is an Internet service for teaching and learning provided by the University. It is expected that at least once a day students will check MyLO.

Student Feedback via eVALUate

At the conclusion of each unit students will be asked to provide online responses to a number of matters relating to the learning and teaching within that unit. All students are asked to respond honestly to these questions, as all information received is used to enhance the delivery of future offerings.

Changes to this Unit Based on Previous Student Feedback

Previous students have asked for clearer audio and better quality online presentations. Time and effort has been given to improving these aspects of the unit. 6

Details of Teaching Arrangements

Workshops This unit employs a combination of individual appointments and whole of class full-day workshops. A process of student-centred learning is used whereby you are required to take full responsibility for your learning (for a full explanation of this approach, see http://www.teaching-entrepreneurship.com/bld-302.html). Your attendance is vital to ensure you meet the assessment requirements of the unit.
If you are unable to attend workshops, you should discuss with your lecturer what steps you can implement to avoid a loss of opportunity to be assessed. It is not possible to catch up next workshop due to time constraints. If you manage any absence from workshops correctly, there is no reason for you to be penalised. You will only penalise yourself by failing to make alternative arrangements to overcome your absence. The introductory workshop will cover what strategies are acceptable to overcome absence from workshops.

Online Activities
You must prepare for this unit by making full use of the online resources available for you at: http://www.teaching-entrepreneurship.com/bld-302.html

Communication, Consultation and Appointments

Email Correspondence: Students are also expected to check their UTAS email site on a regular basis (at least three times a week). Students submitting requests or queries to staff via email should provide very clearly their: Family name: Preferred name; Student ID; Unit code (i.e. BFA103) and allow teaching staff at least two (2) business days to reply. Staff are not required to respond to emails in which students do not directly identify themselves, which are threatening or offensive, and that come from external (nonUTAS) email accounts. Students are advised not to have their UTAS email forwarded to an external email service (such as Gmail or Hotmail). In the past there have been significant issues where this has occurred, resulting in UTAS being blacklisted by these email providers for a period of up to one month. Consultation and Appointment: Please call or email to arrange a suitable time for appointments.

Assessment
Assessment Schedule
In order to pass this unit you must achieve an overall mark of at least 50 per cent of the total available marks. Details of each assessment item are outlined below. Assessment Items Written Plan Evaluation of Plans Assumptions Research Revised Plan Book Discussion Due Date March 24 April 7 May 19 May 19 May 23 Value/Weighting 15 15 20 30 20 Link to Learning Outcomes 1a & 3b 1b, 2a & 3b 1b, 2a, 2c & 3b 1a, 1c, 2c, 3a & 3b 3a & 3b

Assessment Item 1 Written Plan

Task Description: You are required to write and submit a 4-page business plan related to an idea of your choosing. The specific requirements of this task can be found at: http://www.teaching-entrepreneurship.com/written-plan.html Task Length Assessment Criteria: 4 A4 pages (inclusive of the cash-flow statement). For details of the assessment process, please see the information provided at: http://www.teaching-entrepreneurship.com/302-assessment.html Link to Units Learning Outcomes: Due Date: Value: 1a & 3b

March 24 15 marks

Assessment Item 2 Evaluation of Plans

Task Description: You are require to peer evaluate 3 to 4 business plans that have also been submitted by other students in this unit. The specific requirements of this task can be found at: http://www.teaching-entrepreneurship.com/evaluating-plans.html Task Length Assessment Criteria: Maximum of 1 A4 page per evaluated plan. For details of the assessment process, please see the information provided at:

http://www.teaching-entrepreneurship.com/302-assessment.html Link to Units Learning Outcomes: Due Date: Value: 1b, 2a & 3b

April 7 15 marks

Assessment Item 3 Assumptions Research

Task Description: After attending workshop 1, you are required to conduct research on the (explicit and/or implicit) assumptions related to your submitted business plan. The specific requirements of this task can be found at: http://www.teaching-entrepreneurship.com/assumption-research.html Task Length Assessment Criteria: Maximum of 5 A4 pages. For details of the assessment process, please see the information provided at: http://www.teaching-entrepreneurship.com/302-assessment.html Link to Units Learning Outcomes: Due Date: Value: 1b, 2a, 2c & 3b

May 19 (written plan) and workshop 5 (presentation). 20 marks

Assessment Item 4 Revised Plan

Task Description: You are required to submit a revised plan by way of both a presentation and concise 3-page business plan (inclusive of the cash-flow statement). The specific requirements of this task can be found at: http://www.teaching-entrepreneurship.com/revised-plan.html Task Length Assessment Criteria: 5 minutes for the presentation / 3 pages for the plan. For details of the assessment process, please see the information provided at: http://www.teaching-entrepreneurship.com/302-assessment.html Link to Units 1a, 1c, 2c & 3b

Learning Outcomes: Due Date: Value: May 19 30 marks (15 marks for each).

Assessment Item 5 Book Discussion

Task Description: You are required to read and discuss the book You need to be a little crazy: the truth about starting and growing your business by Barry Moltz. We will discuss the entire book in the final workshop. The specific requirements of this task can be found at: http://www.teaching-entrepreneurship.com/book-discussion.html Task Length Assessment Criteria: 5 to 10 A4 pages For details of the assessment process, please see the information provided at: http://www.teaching-entrepreneurship.com/302-assessment.html Link to Units Learning Outcomes: Due Date: Value: 3a & 3b

Day 3 20 marks

There is no final examination for this unit.

How Your Final Result Is Determined.

Your final result will be determined by the combined total of your marks across all 5 assessment items.

Submission of Assessment Items

Lodging Assessment Items
Assignments must be submitted electronically through the relevant assignment drop box in MyLO. All assessment items must be handed in by 2.00pm on the due date. Where appropriate, unit coordinators may also request students submit a paper version of their assignments. All assignments must have a TSBE Assignment Cover Sheet, which is available as a blank template from the TSBE website: [http://www.utas.edu.au/business-and-economics/student-resources]. All assignments must include your name, student ID number, tutorial day/time, and your tutors name. If this information is missing the assignment will not be accepted and, therefore, will not be marked. 10

Please remember that you are responsible for lodging your assessment items on or before the due date. We suggest you keep a copy. Even in perfect systems, items sometimes go astray.

Late Assessment and Extension Policy

In this Policy (a) day or days includes all calendar days, including weekends and public holidays; (b) late means after the due date and time; and (c) assessment items includes all internal non-examination based forms of assessment 2. 3. This Policy applies to all students enrolled in Faculty of Business Units at whatever Campus or geographical location. Students are expected to submit assessment items on or before the due date and time specified in the relevant Unit Outline. The onus is on the student to prove the date and time of submission. Students who have a medical condition or special circumstances may apply for an extension. Requests for extensions should, where possible, be made in writing to the Unit Coordinator on or before the due date. Students will need to provide independent supporting documentation to substantiate their claims. Late submission of assessment items will incur a penalty of 10% of the total marks possible for that piece of assessment for each day the assessment item is late unless an extension had been granted on or before the relevant due date. Assessment items submitted more than five (5) days late will not be accepted. Academic staff do NOT have the discretion to waive a late penalty, subject to clause 4 above.

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Academic Referencing and Style Guide

In your written work you will need to support your ideas by referring to scholarly literature, works of art and/or inventions. It is important that you understand how to correctly refer to the work of others and maintain academic integrity. Failure to appropriately acknowledge the ideas of others constitutes academic dishonesty (plagiarism), a matter considered by the University of Tasmania as a serious offence. The appropriate referencing style for this unit is: the Harvard style. For information on presentation of assignments, including referencing styles: http://utas.libguides.com/referencing

Review of Assessment and Results

Review of Internal Assessment
It is expected that students will adhere to the following policy for a review of any piece of continuous/internal assessment. The term continuous/internal assessment includes any assessment task undertaken across the teaching phase of any unit (such as an assignment, a tutorial presentation, and online discussion, and the like), as well as any capstone assignment or take-home exam.

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Within five (5) days of release of the assessment result a student may request a meeting with the assessor for the purpose of an informal review of the result (in accordance with Academic Assessment Rule No. 2 Clause 22 www.utas.edu.au/university-council/universitygovernance/rules). During the meeting, the student should be prepared to discuss specifically the marks for the section(s) of the marking criteria they are disputing and why they consider their mark(s) is/are incorrect. The assessor will provide a response to the request for review within five (5) days of the meeting. If the student is dissatisfied with the response they may request a formal review of assessment by the Head of School, with the request being lodged within five (5) days of the informal review being completed. A Review of Internal Assessment Form must be submitted with the formal review (http://www.studentcentre.utas.edu.au/examinations_and_results/forms_files/review_of_assessm ent.pdf).

Further Support and Assistance

If you are experiencing difficulties with your studies or assessment items, have personal or lifeplanning issues, disability or illness which may affect your study then you are advised to raise these with your lecturer or tutor in the first instance. If you do not feel comfortable contacting one of these people, or you have had discussions with them and are not satisfied, then you are encouraged to contact the Director of Undergraduate Programs: Name: David Kronenberg Room: 428 Phone: 6226 2280 Email: David.Kronenberg@utas.edu.au Students are also encouraged to contact their Undergraduate Student Adviser who will be able to help in identifying the issues that need to be addressed, give general advice, assist by liaising with academic staff, as well as referring students to any relevant University-wide support services. Please refer to the Student Adviser listings at www.utas.edu.au/first-year/student-advisers for your advisers contact details. There is also a range of University-wide support services available to students, including Student Centre Administration, Careers and Employment, Disability Services, International and Migrant Support, and Student Learning and Academic Support. Please refer to the Current Students website (available from www.utas.edu.au/students) for further information. If you wish to pursue any matters further then a Student Advocate may be able to assist. Information about the advocates can be accessed from www.utas.edu.au/governancelegal/students-complaints . The University also has formal policies, and you can find out details about these policies from the following link www.utas.edu.au/governance-legal/student-complaints/how-to-resolve-a-studentcomplaint/self-help-checklist.

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Academic Misconduct and Plagiarism

Academic misconduct includes cheating, plagiarism, allowing another student to copy work for an assignment or an examination, and any other conduct by which a student: (a) seeks to gain, for themselves or for any other person, any academic advantage or advancement to which they or that other person are not entitled; or (b) improperly disadvantages any other student. Students engaging in any form of academic misconduct may be dealt with under the Ordinance of Student Discipline. This can include imposition of penalties that range from a deduction/cancellation of marks to exclusion from a unit or the University. Details of penalties that can be imposed are available in the Ordinance of Student Discipline Part 3 Academic Misconduct, see http://www.utas.edu.au/universitycouncil/legislation/. Plagiarism is a form of cheating. It is taking and using someone elses thoughts, writings or inventions and representing them as your own, for example: using an authors words without putting them in quotation marks and citing the source; using an authors ideas without proper acknowledgment and citation; or copying another students work. using ones own work from previously submitted assessment items if repeating a unit.

If you have any doubts about how to refer to the work of others in your assignments, please consult your lecturer or tutor for relevant referencing guidelines, and the academic integrity resources on the web at http://www.academicintegrity.utas.edu.au/ The intentional copying of someone elses work as ones own is a serious offence punishable by penalties that may range from a fine or deduction/cancellation of marks and, in the most serious of cases, to exclusion from a unit, a course, or the University. The University and any persons authorised by the University may submit your assessable works to a plagiarism checking service, to obtain a report on possible instances of plagiarism. Assessable works may also be included in a reference database. It is a condition of this arrangement that the original authors permission is required before a work within the database can be viewed. For further information on this statement and general referencing guidelines, see http://www.utas.edu.au/plagiarism/ or follow the link under Policy, Procedures and Feedback on the Current Students homepage.

Workshop Program
This unit will be delivered using 3 individual appointments and 2 whole class workshops. Your attendance at each appointment/workshop is compulsory. Your enrolment in the unit signifies your ability to attend all 3 appointments and both workshops as scheduled below. Hobart Individual Appointment Days (arrange using colin.jones@utas.edu.au) Week 1 February 27 Week 4 March 18 Week 9 April 30 13

Burnie and Launceston Appointment Days (arrange using colin.jones@utas.edu.au) Week 1 February 28 Week 4 March 19 Week 9 May 1 Whole Class Workshops Hobart Week 7 April 13 (9am to 4pm) and Week 12 May 25 (9am to 4pm) Launceston Week 7 April 12 (9am to 4pm) and Week 12 May 24 (9am to 4pm)

Study Schedule
Week 1 2 3 4 5 Start of Week 24 February 3 March 10 March 17 March 24 March
th

Face-to-Face Meetings Feb 27 Hobart (all day)* th Feb 28 Burnie (am)* Launceston (pm)* Self-directed learning Self-directed learning March 27 Hobart (all day)* th March 28 Burnie (am)* Launceston (pm)* Self-directed learning
th

Your Focus Your idea Your idea Your idea Your Idea Your idea

Due Dates

Written Plan

Easter Break: Thursday, 27 March Wednesday, 2 April 2014 inclusive Week 5 (contd) 6 7 8 9 10 11 12 13 Thursday, 3 April 31 March 7 April 14 April 28 April 5 May 12 May 19 May 26 May Self-directed learning Self-directed learning Workshop 1 Hobart April 13 (all day) th Workshop 1 Launceston April 12 (all day) Self-directed learning April 30 Hobart (all day)* st May 1 Burnie (pm)* Launceston (am)* Self-directed learning Self-directed learning Workshop 1 Hobart May 25 (all day) th Workshop 1 Launceston May 24 (all day)
th th th

Others ideas Others ideas Others ideas / Your idea Your assumptions Your assumptions / Book discussion Your assumptions / Book discussion / Revised Plan Your assumptions / Book discussion / Revised Plan Your assumptions / Book discussion / Revised Plan Evaluation of Plans

Assumptions Research Book Discussions Revised Plan Presentation of Your Idea

* = By Appointment

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