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    Saaqo Qasim
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    ACN's strategy is to offer savings over incumbent carriers' latest products and position itself to benefit the majority of the market. Representatives are advised to focus on building relationships within their warm market to develop a solid customer base and team. The long-term goal is to qualify for the 7th level of residual commissions, which requires either 40 customer points or 20 points and 4 qualified team trainers. Customer acquisition sources include oneself, prospects from presentations, and referrals from family, friends, and existing customers and referrals.

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    CustomerAcquisitionMike En

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    ACN's strategy is to offer savings over incumbent carriers' latest products and position itself to benefit the majority of the market. Representatives are advised to focus on building relationships within their warm market to develop a solid customer base and team. The long-term goal is to qualify for the 7th level of residual commissions, which requires either 40 customer points or 20 points and 4 qualified team trainers. Customer acquisition sources include oneself, prospects from presentations, and referrals from family, friends, and existing customers and referrals.

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    20 views15 pages

    CustomerAcquisitionMike en

    Uploaded by

    Saaqo Qasim
    ACN's strategy is to offer savings over incumbent carriers' latest products and position itself to benefit the majority of the market. Representatives are advised to focus on building relationships within their warm market to develop a solid customer base and team. The long-term goal is to qualify for the 7th level of residual commissions, which requires either 40 customer points or 20 points and 4 qualified team trainers. Customer acquisition sources include oneself, prospects from presentations, and referrals from family, friends, and existing customers and referrals.

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    of 15

    CUSTOMER ACQUISITION

    CUSTOMER ACQUISITION

    ACNs Pricing Philosophy:


    OUR FOCUS Incumbent carriers and their market share OUR STRATEGY Offer savings over incumbents latest products

    OUR POSITION Offer a benefit to the majority of market

    ACNs Product Team will monitor the market to maintain our competitive edge

    CUSTOMER ACQUISITION

    Representative Philosophy:
    YOUR FOCUS YOUR STRATEGY YOUR POSITION
    Warm Market Relationship marketing Build a solid customer base while developing your team

    CUSTOMER ACQUISITION

    Residual commisions
    You Up to 10% 1 1/4% 2 1/4% 3 1/4% 4 1/2% 5 1% 6 2% 7 7% SVP up to 8 2%

    Long-Term Goal: Qualify for 7th Level Payout


    40 customer points OR 20 Points and 4 Directly Sponsored Qualified Team Trainers

    CUSTOMER ACQUISITION

    Customer Sources: Source 1: Yourself Source 2: Prospects from Presentations No Interest in the Opportunity Thinking About It Source 3: Family, Friends, Close Contacts & referrals

    CUSTOMER ACQUISITION

    Always Remember:

    Lead with the ACN Business Opportunity

    Acquire Customers from Prospects at Your Presentations

    CUSTOMER ACQUISITION

    Rememberwhen acquiring customers outside your recruiting presentations

    MOST PROSPECTS:
    Are NOT Technical
    Are More Impressed With Urgency, Enthusiasm & Excitement, NOT Details

    CUSTOMER ACQUISITION

    TSA:

    Capital letters
    Correct name

    No slamming / stacking
    Signature of the person who is the owner of the phone

    CUSTOMER ACQUISITION

    Get Referrals!!

    Reasons You Should Ask For Referrals & Why Prospects & Customers Should Give You Referrals
    ACN-2-ACN Free Calling!

    CUSTOMER ACQUISITION

    Calling Circles:

    CUSTOMER ACQUISITION

    Retention:

    Prepare for Winback

    Follow-up Call

    CUSTOMER ACQUISITION

    SW / SW / SW / SW

    NEXT!!

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