MIS205 ASSIGNMENT

1.Do a case study of an existing e-commerce company. Discuss the history of the company and novel aspects of its products and/or business model. If there is agreement that the company is a success (resp., that it is a failure), discuss the reasons that it succeeded (resp., failed). Which, if any, technological developments theyre this company attempting to exploit?

Internet user increase in Bangladesh day by day and all mobile companies established their 3G networking so that many companies start her online business. Recent report says that there are three core peoples in Bangladesh have already access to internet communication. E-commerce theybsite becomes popular day by day in Bangladesh. All E-commerce Sites is transaction in online so that choosing the right E-commerce service is an important and rather difficult task for any online shopping. Through E-commerce theybsites Bangladeshi people can buy many kinds of products items such as mobile, accessories, Jetheyllery, clothing, Food and etc. Akhoni.com is the crowned leader of this selection. Akhoni.com is the most popular E commerce in Bangladesh online marketplace. This E-commerce company deals with many categories products like as mobile, Jetheyllery, clothing, food and etc. Akhoni.com is an online marketplace featuring discount deals with popular businesses like Internet services, Luxurious restaurants, Hotels, Transports, Beauty parlors, Fashion houses, Theme parks, Gymnasiums, Furniture shops, Sports & Recreation centers, etc. It currently has a dat abase

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of around 1.5 lakh consumers products which is growing every moment. Akhoni.com accepts visa card, master car, bkash and DBBL online transaction system.

History about Akhoni.com

akhoni.com is an online marketplace featuring discount deals with popular businesses like Internet services, Luxurious restaurants, Hotels, Transports, Beauty parlors, Fashion houses, Theme parks, Gymnasiums, Furniture shops, Sports & Recreation centers, etc. Their merchant partners offer discounts, date and time specific, on their products, and they promote that offer through activation campaigns, emails and sms and obviously their website. They currently have a database of around 1.5 lakh consumers which is growing every moment. End of the day, they provide consumers with quality and demandable products in cheap, and the businesses with a ton of customers. Businesses need customers & profit also, Customers need products but at low cost, and they solve the riddle.

Their Mission
They increase sales of their merchants and create wonderful buying experience for their consumers. They create happiness for both their merchants and consumers.

How it Works:
To use the website, one customer has to go with the following steps. Step One: Sign up with Akhoni.com to get crazy discount notifications right in your email inbox. Step Two: Buy and Receive Coupon To purchase a deal, click on View details & Buy/Buy Now button. "Instant Pay" Option: Safely pay with your Visa/MasterCard/DBBL Nexus card and from mobile phone through bKash. Youll receive your coupon instantly in your email inbox and on your mobile phone through sms.

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"Pay on Coupon Delivery" Option: Click "Pay cash on coupon delivery" if you want to pay later. This option lets you pay when you receive the coupon from our delivery men at your home or at your preferred location. There is NO additional charge for the delivery of coupon pay only for the coupon. "Collect from Akhoni.com Office" Option: You can also collect your coupon from Akhoni.com office and pay there. Step Three: Show your coupon to the merchant at his/her outlet and enjoy the discount.

Symphony signs corporate agreement with akhoni.com

A leading mobile handset brand in Bangladesh Symphony mobile signed an agreement 3rd June2013 with one of the online shopping E-commerce portal company akhoni.com. Chairman of Symphony Mr. Aminur Rashid and Managing Director of Akhoni.com Mr. Shameem Ahsan , inked the agreement on behalf of their respective organizations at the Symphony Corporate office at Gulshan. Under this agreement Akhoni.com will work with Symphony as an authorized online marketing partner. Akhoni.com allows reaching symphony mobile handset at customers door. Now customers can buy symphony mobile in sitting home through Akhoni.coms website with their policy. At the signing event from Symphony Senior Director Rezwanul Haque, Head of Marketing-Rafiq Uddin, and National Sales Manager M. A. Hanif, Senior manager marketing Jahidul Islam and from Akhoni.com relationship manager Muhammad Atique were also present among the others.

Success story about how Akhoni.com got Bigger

Akhoni.com, a leading online marketplace in the country, has introduced e-stores to its website making the site more helpful to buyers and merchants. E-stores is like online shopping mall where you have many shops, said Shameem Ahsan, chief executive officer of Akhoni.com. At our e-stores we have 24-25 stores including Nokia, Kaspersky, Casio and Cats-Eye, he said

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adding more brands will come in the coming months. Ahsan said anyone can rent a store at the e-stores as long as they provide quality products. He also said it will be helpful for entrepreneurs. Because, he said to run and manage an ecommerce site, can be really difficult for starters. With our e-stores, they can rent stores and gather the knowledge. And if they want they can start their own e-commerce site later. Akhoni.com officially started its journey in June, 2011. However, the idea of setting up an online marketplace came up in October, 2010. I was attending the US-Bangladesh Technology Summit in New York where I met Imran Khan, a non-resident Bangladesh at the event, said Ahsan. Khan was the managing director and head of internet investment of JP Morgan at that time. Later, he joint Credit Suisse Bank as managing director and head of the internet investment. We actually took the decision to set up this market place at a dinner table, said Ahsan. We wanted to do something new with the combination of Groupon and Amazon. We wanted to name the marketplace that reflects its nature and that is instant buying and hence the name Akhoni.com. It took three months to make the business plan, marketing, budget and all other necessary ground works for the Akhoni.com team. The development of the site was started in January, 2011. After four and a half months Akhoni.com made a soft launched in May and it was formally inaugurated in June. The online marketplace now has over 160 merchants starting from brands like Samsung, Nokia, Uniliver, Pran and so on. Ahsan said they faced many challenges at the beginning regarding credit cards. Then they came up with cash on delivery service. Akhoni.com is doing really well, said Ahsan We provided some really good deals to the buyers, for example, we sold the tickets worth 30 lakh taka of Argentina-Nigeria football match in 24 hours with 50 per cent discount. Akhoni.com has around 2 lakh Facebook fans, which helps it to market itself quite easily. We have around 3000-5000 unique hits every day, said Ahsan. Akhoni.com has around 60,000 registered users. Ahsan said people from abroad also place orders at Akhoni.com through credit card to send gifts

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to their beloved ones. Akhoni.com delivers the gifts to the recipients wherever h/she lives in the country. Which means, we cover all the districts in the country, Ahsan said. He said people from rural areas of the country also place order at Akhoni.com. It shows how our rural people becoming more tech-savvy and internet friendly, Ahsan said. Akhoni.com will work to increase internet use more in 64 districts of the country. Ashan said their aim is to become the number one internet company in Bangladesh where they will provide every online-based service. However, we will be focusing on e-commerce a lot.

Conclusion
Akhoni.com has exploited the advent of increasing use of internet and electronic payment emergence in Bangladesh. They have successfully implemented an e-commerce business as they predicted to the recent demand for electronic shopping. When they commenced they had almost no competitors but soon rivals and entrants poured in the e-commerce industry of Bangladesh.

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2.Compare two existing e-commerce companies that are competitors. Which do you think is better, and why? Consider the same set of issues suggested in Topic 1. A close competitor of Akhoni.com is Ajkerdeal.com, as they are offering the same services and conducting the same form of business. By answering Question 1, we already know the background information of Akhoni.com. in order to compare it with Ajkerdeal.com. we have to analyze the Strengths, Weaknesses, Opportunities and Threat of both the businesses to find out which business has a better market standing.

Akhoni.com
Strength: 1. A new concept in the e-commerce industry of Bangladesh. 2. Very few or no competitor at all. Weakness: 1. Based on Dhaka city mostly. 2. The coupons given are of limited merchant that means this website does not cover the entire premises of consumer choice. Opportunity: 1. Since the concept is new and lucrative, the website has a bright future throughout the country. 2. In future, this website may include the merchants of different other fields like FMCG, cloths, foods etc. Threat: 1. Since the market has no competitior, any day new entrants may come up with new offers and technology. 2. Discount packages of mobile phone companies (GP Thank You) can be a threat

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Ajkerdeal.com
Bdjobs.com is the most popular job site in the Bangladesh, Ajkerdeal is a sister concern of Bdjobs.com. This E-commerce website lunched in 2011 but this company becomes great online virtual marketplace in sort time. I think Ajkerdeal is a standard E -commerce website in the Bangladesh and maintain grate quality. This E-commerce company deals with many categories products like as Men, Women, Kid, Beauty & Lifestyle, Gadgets & Accessories and etc. Ajkerdeal uses slightly different techniques than Akhoni.com Web promotion: Ajkerdeal will promote offer at www.ajkerdeal.com home page for 7 days which includes a day or two prime spot at home page. With carefully chose images and luring description of manufacturers offer businesses get the opportunity to become a show stopper. Email marketing: To take 'maximum exposure' in a higher level Ajkerdeal emails your offer. With 200,000 plus email addresses in database AjkerDeal creates a window for businesses to reach the unreached BDJOB banner: On each and every category pages of bdjobs.com (the largest online job market in Bangladesh with 80,000 daily visitors) Ajkerdeal promotes offer through a banner long like an airport runway. SMS Marketing: ajkerdeal has a rich collection of cell numbers of visitors who have subscribed in AjkerDeal.com. AjkerDeal.com sends SMS to those numbers whenever a merchant promotes an offer.

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Strength: Smart business tactics Various Options for consumers Powerful promotional tool for businesses to increase sales. Wide consumer range with frequent visits Very eye catching design of website; simple yet elegant.

Weakness: Lack of promotion of the website itself. Process of getting coupons could have been easier. Small number of variations in their service i.e. they promote a very small number of products Opportunity: People are getting more awrare of e business which will increase their business in future. Widespreading the business beyond Dhaka.

Threat: Lack of understanding of the general consumer of Bangladesh i.e. non familiar to do business online. Not everyone is looking for a discount everytime they go to buy stuff.

Conclusion Therefore basing on the comparison I would say that Ajkerdeal.com would soon surpass the pioneer advantages of Akhoni.com and be at a better position soon becase Ajkerdeal.com is a sister concern of BDjobs.com and they have a huge amount of database with customer information and also they are better off with technology as well as marketing, visual and CRM concepts and implementations.