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Services Marketing Mix

Product:
Hinduja Best for heart problems, Knee and Hip

replacement surgeries , cancer surgery


The specialties include: Heart, Orthopedics,Spine, Cancer Care, Gastroenterology,Neurosciences, Nephrology UrologyCritical Care.

Price: It is been know for its quality health care


services, at much affordable price
Category Features Two elegant rooms with dining facilities; attached bath with closet; sofa-cum-bed; pantry with mini fridge; two cable televisions; multi-channel music; and two telephones with STD/ISD facility. An exclusive room with attached bath; sofa-cum bed; multi-channel music; cable television and telephone. Charges

Suite

Rs. 11,200

Deluxe Special Median A Median B

Rs. 7,280

A private room with attached bath; sofa-cum-bed; multi-channel music, cable television and Rs. 6,160 telephone. A twin-sharing room with an attached bath; couch for each patient's relative and a telephone. Two patients having a cubicle, couch for each patient's relative and a bathroom in the wing. Four to six patients in a cubicle, chair for each patient's relative and a bathroom in the wing. Patient admitted and discharged same day. Rs. 2,780 Rs. 1,650

Median
Day-care

Rs. 1,340
Rs. 1,800

Place

Promotion
Strong database of their patients Medical conference Tie up with corporates

People
Currently engages more than 19,000 doctors, nurses, paramedics, clinical staff and management professionals to manage.

Friendly Staff

Physical Evidence Hinduja hospitals have a unique logo, which can be easily identified. Hospital has got a smart building

Process:
Operation itself involves very established procedures and documentation. Hinduja hospital is NABH, NABL accredited IMC Ramakrishna Bajaj Award and also has ISO 9002 award.

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