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Jon LoBello

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Experience

8 Gloucester Street Apartment 3 Boston, MA 02115 Web: www.jonlobello.com Phone: (857) 488-5910 Email: jonlobello@gmail.com Twitter: @jonlobello LinkedIn: www.linkedin.com/in/jonlobello

Brand Strategy | AMP Agency | Freelance Strategy Consultant | December 2013 to Present
Clients: Samsonite, Icelandair, Boden, Lifestyles Condoms, Staples, Avery Dennison, Vantage Travel, BabyGanics, New Business

Earned promotion following superior performance and demonstrated ability to quickly master complex concepts while displaying deep analytical thinking

Brand Strategy | AMP Agency | Intern | June 2013 to December 2013


Wrote, designed, and launched baseline and post quantitative surveys in Qualtrics Conducted qualitative research with consumers and clients to ensure marketing strategies work Wrote and presented creative briefs, primers for new business, POVs, surveys, and research proposals Compiled and analyzed research findings in reports including graphs, infographics, and charts to highlight key insights and communicate with clients and other departments Assisted integrated teams throughout the development process with research to spur ideas

Copywriting | AdLab | Copywriter/Supervisor | January 2013 to December 2013


Clients: Mazda, Concept Equipment, Debs Cookies, North Main Music, Cambridge Communications, Boundless Supervised five teams that consisted of copywriters, account executives, and art directors Won Best Copywriter award (Spring 13) for print collateral, flash video, and banner ads

Entrepreneur | Solar Carts, LLC. | Founder | June 2008 to August 2012


Created and developed marketing strategies from strategic development to creative execution Collaborated with advertising agency to establish brand identity and advertising initiatives Managed and assisted four engineers from research and development to manufacturing Conducted market research to understand the business environment and industry trends Wrote website copy, press releases, brochures, and advertisements

Education

MS in Advertising | Boston University | Boston, MA | December 2013


Worked 20 hours per week as Graduate Assistant for Carolyn Clark | GPA 3.82

MBA | Florida Atlantic University | Boca Raton, FL | 2008


President of Hoot Wisdom Recordings | GPA 3.72

BA in International Relations | Rollins College | Winter Park, FL | 2003


Division II Varsity baseball player

Other

Skills
Solid Creative Brief Writing | Strong Presentation Skills | Knowledgeable of Emerging Trends | Entrepreneurial Spirit | Strong Conceptual and Executional Skills | Team Player