Questionnaire

I am the student of ICFAI National College – Surat, pursuing Master of Business

Administrations, conducting a survey on “Customer Purchase Behavior due to
Celebrity Endorsement”. Please, co-operate me in this survey by giving your responses,
your views will be used only for purpose of academic research.

Name: ______________________________________________________________________________

Age: _________________________ Occupation: _____________________________________

1. Through which media, you come to know about the FMCG product?
a. Print Media (News paper, Magazine) c. Electronic Media (TV, Internet)
b. Word of Mouth d. Other (Radio, Bill Board, Banner, Hoardings)
1. Which is your favourite Celebrity?
a. Amitabh Bachchan d. Katrina Kaif
b. M S Dhoni e. Aishwarya rai
c. Shahrukh Khan f. Other _________________________
1. Do you purchase the product because of your favourite celebrity endorsing it?
a. Yes b. No
1. If yes, which particular brand do you prefer in FMCG sector? (Put product name)
a. Cold Drink: _________________________________
b. Food: _________________________________
c. Chocolate: _________________________________
d. Body/Beauty Care: 1. Soap: _________________________________
2. Shampoo: _________________________________
3. Cream: _________________________________
1. During purchase what influences your purchase? (Rank it 1 to 5)
a. Cost / Price _________________
b. Celebrity Advertisement _________________
c. Quality & Quantity _________________
d. Experience _________________
e. Other (Packaging, Trial) _________________
1. Do you think, products sales are higher because of celebrity Advertisement?
a. Yes b. No c. May be
1. Do you think that, Celebrity give a true picture of products through Advertisement?
a. Yes b. No c. May be
1. How often is your purchase decision based on Celebrity Advertisement recall?
a. Mostly c. Rarely
b. Often d. Never
1. Which Product comes to your mind, from when you think of the following Celebrities? (Put product name)
a. Amitabh Bachchan ___________________________________________
b. Shahrukh Khan ___________________________________________
c. Aishwarya rai ___________________________________________
d. M S Dhoni ___________________________________________
e. Sachin Tendulkar ___________________________________________
1. Do you believe that, Celebrity Endorsement on advertisement motivate you to purchase?
a. Strongly Agree c. Agree e. Neutral
b. Strongly Disagree d. Disagree
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