Linda Shi

Profile Education
B.A. - Business (Marketing concentration) G.P.A.- 3.2 Graduated May 2012

2215 Valleywood DR. SE, Grand Rapids, MI 49546

lindaxlshi@gmail.com

616-516-5216

Creative and disciplined individual who is passionate about communications and marketing. Detail Oriented, with excellent organizational skills. Fluent in Mandrain Chinese and English. Authorized to work in the US.

Professional History
2011-2012 Marketing Assistant, Calvin College Business Department 2011-2012 Independent Study: Business Plan Developement, Calvin College 2010-2011 Graphic Design & Marketing Specialist, Kramer International Inc. 2010-2011 Vice President of Education, Ted Spoelstra Toastmasters 2011 Business Writing and Marketing Intern, Oakdale Neighbors 2009-2010 Office Assistant, Dedalus Financial Strategies 2008-2010 Vice President of Public Relations, Ted Spoelstra Toastmasters

Calvin College

WHAT I CAN DO
Marketing
Collaborated with staff to advertise Calvins business department for current and prospective students Managed numerous social media accounts (Facebook, Twitter, YouTube, Blogger) for a variety of groups, thus ensuring effective online advocacy. Created and analyzed e-marketing strategies in numerous jobs, designing attractive templates and keeping careful track of reader statistics

Skills
Word PowerPoint

Excel

Dreamweaver

Event Planning

Coordinated numerous events for Calvins Business Department (Freshmen Business nights, Calvins Young Womens Business Institute, recruitment events), thus building internal community and ensuring a strong presence with outside groups Planned and organized multiple events for toastmasters, with open houses resulting in 7 new members, and bi-weekly participant meetings that had average attendance of 12 members Experienced with public speaking, with particular expertise representing non-profit groups and educational institutions

Photoshop

InDesign

Survey Monkey Constant Contact

Research Analytics

Strategized with multiple teams to develop a marketing campaign for EGM films, provide Customer Loyalty consultation with Gordon Food Services Prepared a business plan proposal with a Calvin professor that contained extensive research on situational analysis, marketing strategy, marketing control process, and evaluation Researched methods and opportunities for introducing a popular Asian store model to the U.S.

Graphic Design

Created promotional E-mail templates and raised average response rate from 15% to 19% Managed web content for multiple groups, holding responsibility over Calvins Business Department website, as well as Toastmasters, ensuring branding and messages were engaging and consistent Designed, updated and managed promotional materials (logos, bulletin boards, newsletters, brochures, T-shirts, posters, etc.)

Dance Guild Church Theater Production Chess Club Ballroom Dance Chinese Dance Choreography Lauguage Tutor Scarpbooking Cross Stitching Backpacking

College Fun