Professional Documents
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Submitted To
Mahpara Shah MS, Management, University of the Punjab, Lahore
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Hafiz Mohammad Umer L1F11MCOM0149 Mohammad Umer L1F11BCMH2022 Arslan Nawaz L1F11MCOM2165 Okasha Safdar L1F11BCMH2023 Mohsin Khan L1F11MCOM0156 Qaiser Ayub L1F11MCOM2158
Table of Contents Mission of Intel Corporation ................................................................... 5 Objectives of Intel Corporation ............................................................... 5 History of Intel Corporation .................................................................... 6 Products of Intel Corporation ................................................................. 8 Core Value of Intel Corporation .............................................................. 9 Chapter 1: Organizational Structure ........................................................ 10
Organizational Design............................................................................................ 10 Board of Directors ............................................................................................. 10 CEO ................................................................................................................... 10 Intel Corporation Architecture & Product ........................................................ 10 Intel Organizational Chart...................................................................................... 12
Chapter 2: Culture & Ethics....................................................................... 13 Chapter 3: Diversity .................................................................................. 15 Chapter 4: Communication ....................................................................... 18
Direction of Communication ................................................................................. 18 Methods of Communication .................................................................................. 20
Mission Statement
Delight our customers, employees, and shareholders by relentlessly delivering the platform and technology advancements that become essential to the way we work and live.
Objectives
Extend our silicon technology and manufacturing leadership Deliver unrivaled microprocessors and platforms Grow profitability worldwide Excel in customer orientation
Intel Corporation Corporation is an American multinational semiconductor chip maker corporation headquartered in Santa Clara, California. Intel Corporation is the world's largest and highest valued semiconductor chip maker, based on revenue. Intel Corporation Corporation, founded on July 18, 1968, is a portmanteau of Integrated Electronics (the fact that "Intel Corporation " is the term for Intel Corporation ligence information was also quite suitable). Intel Corporation also makes motherboard chipsets, network interface controllers and integrated circuits, flash memory, graphic chips, embedded processors and other devices related to communications and computing. Founded by semiconductor pioneers Robert Noyce and Gordon Moore and widely associated with the executive leadership and vision of Andrew Grove, Intel Corporation combines advanced chip design capability with a leading-edge manufacturing capability. Though Intel Corporation was originally known primarily to engineers and technologists, its "Intel Corporation Inside" advertising campaign of the 1990s made it and its Pentium processor household names. Intel Corporation created the world's first commercial microprocessor chip in 1971, it was not until the success of the personal computer (PC) that this became its primary business. During the 1990s, Intel Corporation invested heavily in new microprocessor designs fostering the rapid growth of the computer industry. During this period Intel Corporation became the dominant supplier of microprocessors for PCs. The 2011 rankings of the world's 100 most valuable brands published by Millward Brown Optimor showed the company's brand value at number 58 and in 2012 at number 49. In 2012 Intel Corporation have 104,700 employees worldwide.
it was able to imprint 2,300 transistors into a 1/6 x 1/8 inch chip and had the capability of the huge ENIAC computer. In 1974, Intel Corporation launched its 8080 chip. It was a microprocessor which can be used for general purpose, from calculators to traffic lights. It practically contained a whole computer in one small chip. The 8080 was received well in the industry and it became the standard microprocessor at that time. Intel Corporation continued to develop and manufacture new and innovative microprocessors over the years. The company grew rapidly from a mere 12 employees upon its start-up to about 16,000 in the 80s. Its founders learned their lessons from their past employment and implemented a less bureaucratic approach in Intel Corporation . They allowed employees at the lower levels to make decisions and emphasized keeping the communication lines open. Intel Corporation was able to give its employees fat bonuses including options for stocks and in 1983 the company attained $1 billion in sales for the first time. The strategy of Intel Corporation that kept it at the forefront of its rivals was the thrust to go beyond chip making into computer component manufacturing. With the arrival of Pentium processors in the 90's, the company began to develop and produce chipsets, motherboards and other PC components to go with the Pentium. Today, Intel Corporation is continuing to develop more powerful processors and cutting edge components for computers. Its expansion into other key areas of technology appears to ensure that Intel Corporation will remain the leader in hardware technology over the years to come.
Chipsets
Desktop Laptop Server Workstation Embedded
Consumer electronics
Consumer electronics Media processing components Demodulators and tuners Widget Channel Smart TV
Desktop
Processors Boards Chipsets Adapters Solid-State Drives (SSD)
Motherboards Processors Desktop Laptop Server Server Software products Technical books
Programming Computer system design Network infrastructure design Strategic technologies
Customer Orientation
We Strive To: Listen and respond to our customers, suppliers and stakeholders Clearly communicate mutual intentions and expectations Deliver innovative and competitive products and services Make it easy to work with us Excel at customer satisfaction
Discipline
We Strive To: Conduct business with uncompromising integrity and professionalism Ensure a safe, clean and injury-free workplace Make and meet commitments Properly plan, fund and staff projects Pay attention to detail
Risk Taking
We Strive To: Foster innovation and creative thinking Embrace change and challenge the status quo Listen to all ideas and viewpoints Learn from our successes and mistakes Encourage and reward informed risk taking
Quality
We Strive To: Achieve the highest standards of excellence Do the right things right Continuously learn, develop and improve Take pride in our work
Results Orientation
We Strive To: Set challenging and competitive goals Focus on output Assume responsibility Constructively confront and solve problems Execute flawlessly
Organizational Design
Board of Directors Board of Directors consists on ten members. Currently Board of Directors consists on Paul S. Otellini President and Chief Executive Officer of Intel Corporation ; Andy D. Bryant, Chairman of the Board ; Ambassador Charlene Barshefsky ; Susan L. Decker, Board Member, Principal of Deck3 Ventures LLC A consulting and advisory firm; John J. Donahoe, Board Member, President and Chief Executive Officer of eBay Inc; Reed E. Hundt, Board Member, REH Advisors - A strategic advice firm ; James D. Plummer, Board Member, John M. Fluke Professor of Electrical Engineering Frederick E. Terman Dean of the School of Engineering Stanford University ; David S. Pottruck, Board Member, Chairman and Chief Executive Officer of Red Eagle Ventures, Inc. ; Frank D. Yeary , Board Member, Principal of Darwin Capital Advisors LLC - A private investment and advisory firm ; David B. Yoffie , Board Member, Professor of International Business Administration of Harvard Business School. CEO
Paul S. Otellini
Intel Corporation Architecture & Product PC Client Group: Delivering microprocessors and related chipsets and motherboards designed for the notebook and desktop (including high-end enthusiast PCs) market segments; and wireless connectivity products. Data Center Group: Delivering microprocessors and related chipsets and motherboards designed for the server, workstation, and storage computing market segments; and wired network connectivity products. Other Intel Corporation Architecture Group consists of the following: Intel Corporation Mobile Communications: Delivering mobile phone components such as baseband processors, radio frequency transceivers, and power management chips. Embedded and Communications Group: Delivering microprocessors and related chipsets for embedded applications. Netbook and Tablet Group: Delivering microprocessors and related chipsets for the netbook and tablet market segments.
Digital Home Group: Delivering Intel Corporation architecture-based products for next-generation consumer electronics devices. Ultra-Mobility Group: Delivering low-power Intel Corporation architecturebased products in the next-generation handheld market segment. Software and Services Group consists of the following: McAfee: A wholly owned subsidiary delivering software products for endpoint security, system security, consumer security, network security, and risk and compliance. Wind River Software Group: A wholly owned subsidiary delivering device software optimization products to the embedded and handheld market segments, serving a variety of hardware architectures. Software and Services Group: Delivering software products and services that promote Intel Corporation Architecture as the platform of choice for software development. All Other consists of the following: Non-Volatile Memory Solutions Group: Delivering advanced NAND flash memory products for use in a variety of devices. Corporate: Revenue, expenses and charges such as: A portion of profit-dependent compensation and other expenses not allocated to the operating groups. Divested businesses and results of seed businesses that support our initiatives. Acquisition-related costs, including amortization and any impairment of acquisition-related intangibles and goodwill
Intel Corporation strives to do business with uncompromising integrity and professionalism. Intel Corporation encourage anyone (including employees, contractors, suppliers, distributors, and customers) to report in good faith any issues or concerns about potential ethics, legal, or regulatory violations, including improper or unethical business practices such as fraud or bribery. Intel Corporation investigates all concerns raised and resolves each consistent with the law and Intel Corporation s Code of Conduct. Stake holders can report his concern to Intel Corporation by e-mail, telephone, or letter; in English or in local language. Stake holders may choose to report to any one of the following: The Intel Corporation Ethics and Compliance Reporting email account The Intel Corporation Ethics and Compliance Line, a telephone line available in 200 languages at USA and Canada 855-275-5924 (for country-specific access codes and instructions see in Appendix "Intel Corporation Ethics and Compliance Line country access codes") Intel Corporation Internal Audit, 2200 Mission College Blvd, M/S RNB-3-80, Santa Clara, CA 95054-1537 USA When Intel Corporation receives an allegation, Intel Corporation conducts a prompt and confidential review of the issue. An objective Intel Corporation team investigates and determines the facts of the case. If the facts support the allegation: Intel Corporation employees may receive disciplinary action, up to and including, termination of employment. Contracts may be cancelled. Intel Corporation may seek restitution or take legal action.
Chapter 3: Diversity
Intel Corporation has a Diversity Initiative, including employee diversity groups as well as supplier diversity programs. Like many companies with employee diversity groups, they include groups based on race and nationality as well as sexual identity and religion. In 1994, Intel Corporation sanctioned one of the earliest corporate Gay, Lesbian, Bisexual, and Transgender employee groups, and supports a Muslim employees group, a Jewish employees group, and a Bible-based Christian group. Intel Corporation received a 100% rating on the first Corporate Equality Index released by the Human Rights Campaign in 2002. It has maintained this rating in 2003 and 2004. In addition, the company was named one of the 100 Best Companies for Working Mothers in 2005 by Working Mother magazine. Intel Corporation also recognized for diversity by a host of other industry publications and organizations, including these recent honors (Obtain in 2011-2013): Fortune magazine Top Company for Leaders No. 21 Fortune magazine Most Desirable MBA Employers No. 28 Human Rights Campaign Corporate Equality Index 95% Working Mother magazine 100 Best Companies for Working Mothers Diversity MBA magazine 50 Out-Front Companies for Diversity Leadership No. 16 Careers & the disabled magazine Top 50 Employers No. 9 Minority Engineer magazine Top Employers No. 38 National Association for Female Executives (NAFE) Top Companies for Executive Women
Intel Corporation believes that a highly educated workforce and a strong technology infrastructure are the foundations for success in todays knowledge economy. Intel Corporation partner with organizations in the community that provide scholarships and fellowships for minority engineering students. The Diversity Scholar Program provides an avenue for those same students to intern at Intel Corporation to gain hands-on experience. The Intel Corporation Computer Clubhouse Network (ICCN) community based learning program that enables youth in underserved areas to access cutting-edge technology and become self-confident, motivated learners and leaders. The network is based on a learning model created by the Boston Museum of Science in collaboration with MIT Media Labs. Intel Corporation joined as lead sponsor in 2000 and has invested more than $35.0 million in ICCN. The network has over 100 clubhouses in 20 countries, which provide over 25,000 youth access to technology.
Intel Corporation works with community organizations such as GEM Consortium, Semiconductor Research Corporation (SRC), Hispanic College Fund (HCF) and United Negro College Fund (UNCF) to offer internship opportunities for college students in STEM programs. Over the years Intel Corporation business groups have hired 20-50 interns from candidates each year. This is a strategic intern program that complements Intel Corporation s college intern program by ensuring the 99% of the candidates are underrepresented minorities and/or females. Additionally, the candidates have been selected by the partner organizations as fellowship/scholarship recipients. Intel Corporation strives to provide an environment where employees from diverse backgrounds are valued, respected, challenged, acknowledged, and rewarded so they can maximize their productivity and fulfill their career goals. One way Intel Corporation encourages this interaction is through Intel Corporation network of Intel Corporation Chartered Employee Groups, which are sponsored by the Global Diversity, Education and External Relations Group. Intel Corporation Chartered Employee Groups unite around a significant common affinity or element of their personal identity and are objectively focused on internal and external activities that support Intel Corporation Values and Diversity objectives. Intel Corporation employee groups: Chartered Employee Groups program featuring 23 chartered
Agnostics & Atheists at Intel Corporation (AAI) Arab Intel Corporation Communities (ARABIC) Asisn Culture Integration (ACI) Intel Corporation Bangladesh Association (IBA) Intel Corporation Bible-based Christian Network (IBCN) Intel Corporation China employees (ICEN) Intel Corporation 's Diverse Abilities Network (IDAN) Intel Corporation Filipino Employees Network (IFEN) Intel Corporation Gay, Lesbian, Bisexual, or Transgender Employees (IGLOBE) Intel Corporation India Employee Group (IINDIA) Intel Corporation Iranian Employee Group (IIEG) Intel Corporation Jewish community (IJC) Intel Corporation Latino Network (ILN) Intel Corporation Muslim Employee Group (IMEG) Intel Corporation Native American Network (INAN) Intel Corporation Pakistan Employee Group (IPEG)
Intel Corporation Parents' Network (IPN) Intel Corporation Russian Speaking Employee Group Intel Corporation Vietnamese Group (IVG) Network of Intel Corporation African American Employees (NIA) Recent College Graduate Network (RCG NET) Women at Intel Corporation Network (WIN)
But there are some cases, which raise questions on Intel Corporation diversity program. Like Orthodox Jews have protested against Intel Corporation operating in Israel on Saturday, Shabbat. Intel Corporation ringed its office with barbed wire before the protest, but there was no violence. As of December 2009, the situation has been stable for Intel Corporation Israel while some employees reported working overtime on Shabbat. Intel Corporation has faced complaints of age discrimination in firing and layoffs. Intel Corporation was sued by nine former employees, over allegations that they were laid off because they were over the age of 40. A group called FACE Intel Corporation (Former and Current Employees of Intel Corporation ) (Not a Chartered Employee Groups) claims that Intel Corporation weeds out older employees. FACE Intel Corporation claims that more than 90 percent of people who have been laid off or fired from Intel Corporation are over the age of 40. Upside magazine requested data from Intel Corporation breaking out its hiring and firing by age, but the company declined to provide any. Intel Corporation has denied that age plays any role in Intel Corporation 's employment practices. FACE Intel Corporation was founded by Ken Hamidi, who was fired from Intel Corporation in 1995 at the age of 47. Hamidi was blocked in a 1999 court decision from using Intel Corporation 's email system to distribute criticism of the company to employees.
Chapter 4: Communication
Direction of Communication
In Intel Corporation , Internal communication flows in these directions: Vertical (Downward & Upward), Horizontal, and Diagonal. Downward Flow of Communication: This communication flow is used by the management of different layer of Intel Corporation to transmit work-related information to the employees at lower levels. Employees require this information for performing their jobs and for meeting the expectations of their managers. Downward communication is used by the management for the following purposes Providing feedback on employees performance Giving job instructions Providing a complete understanding of the employees job as well as to communicate them how their job is related to other jobs in the organization. Communicating the organizations mission and vision to the employees. Highlighting the areas of attention. Upward Flow of Communication: It provides feedback on how well the organization is functioning. The subordinates in Intel Corporation use upward communication to convey their problems and performances to their managers and other high level officers. It can also be used by the employees to share their views and ideas and to participate in the decision-making process in Intel Corporation .
Horizontal Communication: Communication between managers at same levels is used for sharing innovative idea and in decision making process. Diagonal Communication: The sharing of information among different structural levels within a business. For example, diagonal communication could involve higher level management communicating to lower level management a shift in organizational objectives, as well as the ensuing dialog about how best to achieve the new goals. External Communication: This may be with the public, employers, community organizations, local authorities, job centers, and careers offices, funding bodies, specialist agencies and other training providers.
Methods of Communication
Compnay Webite Newroom In Company websit Intel Account E-mail Forums Offical Social Media Pages Mailing Address Telephones Press Release
Monetary Programs
Intel Corporation offers a wide range of pay, stock and benefit programs. And Total Rewards package goes beyond, including things like health and wellness benefits, retirement benefits, paid time off, career development.
start times to telecommuting and part-time and job share positions, each business unit has a range of options for employees to explore.
Transportation programs
Intel Corporation also offer a variety of rideshare and transportation programs that make getting to work less of a hassle. From subsidies for public transportation to the Intel Corporation shuttle, which makes daily flights between our sites, its one more thing you won't have to worry about.
employee want to develop new management abilities, improve computing skills, learn factory-specific information such as machine processes, or enhance personal organization, Intel Corporation University has a course for employee. As an Intel Corporation employee, employees also have access to an extensive online library of the latest management, leadership, business, and technical publications through Books 24x7.
Other Programs
Intel Corporation increase employees motivation and satisfaction by employee involvement in different areas.
Impact on Employees
Intel Corporation programs related to motivation create a positive impact on employees. As one of the HR employee in India said I think Intel Corporation is a great place to work because its a company that works hard every day to do the right thing for its employees whether its work/life balance or health care or resolving concerns or rewards and recognition, its a company that thinks ahead and solves tomorrows problems today! Intel Corporation turnover is 2%. According to Fortune - a global business magazine published by Time Inc., List of 100 Best Companies to Work For Intel Corporation Corporation ranked 68 in 2013.
Chapter 6: Leadership
It seems that Intel Corporation is following Behavioral and Situational leadership models. Because Intel Corporation have imitative different programs to create leadership skill in his employees. However Intel Corporation Leadership style is almost democratizes. Intel Corporation focuses on leadership and development initiatives for African American, Hispanic and Women employees. Three leadership councils comprised of experienced executives serve as role models and actively support these programs. Intel Corporation Black Leadership Council (IBLC) The mission of this Council is to promote the development and growth of African American employees at Intel Corporation . It is comprised of Intel Corporation 's most senior African Americans who support Intel Corporation s African American initiative. The initiative provides unique leadership, development and retention programs for our African American employees. Council members use their skills and talents as role models and mentors in and outside of Intel Corporation . Intel Corporation Hispanic Leadership Council (IHLC) The mission of this Council is to create an environment that is attractive to and allows Hispanics to flourish at Intel Corporation . The council is comprised of Intel Corporation s most senior Hispanics who support our Hispanic initiative. Our Hispanic leaders are often called upon to represent Intel Corporation in the community as well as serving as visible role models and mentors for our up-and-coming leaders. Intel Corporation Network of Executive Women (INEW) All female Intel Corporation VPs and Fellows are invited to be members of this network. These senior female leaders champion existing and newly formed efforts around diversity and culture change, inspire development and retention, and serve as a passionate voice for under-represented minorities and women at Intel Corporation . This initiative builds enthusiasm among our female employees by delivering programs that foster development and retention and by leveraging the strength of Intel Corporation 's women VPs and Fellows as visible, proactive role models.
Paul S. Otellini is president and chief executive officer of Intel Corporation Corporation. He became the companys fifth CEO on May 18, 2005, succeeding Craig R. Barrett. Otellini previously had served as Intel Corporation s president and chief operating officer, positions he held since 2002, the same year he was elected to Intel Corporation s board of directors. Otellini joined Intel Corporation in 1974. Otellini received a bachelors degree in economics from the University of San Francisco in 1972, and an MBA from the University of California, Berkeley in 1974. Otellini has overhauled the semiconductor manufacturer, betting on an entirely new strategy and reshaping its corporate identity. And Otellini has, true to form, orchestrated his revolution by speaking softly while trumpeting big ideas. "Leaders must know when to take that leap of faith, to take a calculated risk to deliver higher returns," says Otellini. "A leader has to plot a direction and motivate people to move in that direction." For his innovative new strategies at Intel Corporation , his ability to lead and to inspire a global workforce, and for his unwavering commitment to conducting business with integrity, Otellini was named the Haas School's Business Leader of 2006. He was given the mantle last November at the Haas Gala in San Francisco, an annual event celebrating the alumni community. "Paul Otellini brings to his work the kind of open thinking, unwavering ethics, and focused leadership that we try to instill in our students here at Haas," said Dean Tom Campbell. "We are honored to count him as part of our community and to share his insights with our students as they aspire to become truly great leaders."
Under Otellini's leadership, Intel Corporation is revolutionizing its business once again. Its new focus is on "platforms," which means Intel Corporation will move from selling individual chips to packages of chips that will work together as a complete product. Intel Corporation is targeting consumer electronics, wireless communications, and healthcare, as part of its platform strategy. It will also develop mobile products offering new security features and greater energy efficiency. Otellini has championed Intel Corporation 's hiring of physicians, ethnographers, and sociologists to help develop these products. Ultimately, Otellini's platform strategy will allow manufacturers to rapidly build products based on predefined Intel Corporation platforms. Otellini has reinvented Intel Corporation . He had Intel Corporation 's logo redesigned without a lowered "e" and introduced a new slogan, "Leap ahead." The new branding is emblematic of the sea change in Intel Corporation 's strategy. In 1993, while he was executive vice president of the Sales and Marketing Group, Financial World named Intel Corporation the world's third most valuable brand, thanks in part to the innovative "Intel Corporation Inside" campaign, which is widely considered one of the most successful marketing campaigns ever. According to members of Intel Corporation 's senior leadership team, Otellini has keen strategic vision, a drive to execute, and the ability to inspire. "Paul believes in listening well. Whether he is in Intel Corporation 's management committee with executives or in an open forum with employees, he can be seen taking seriously what he hears," explained Patty Murray, senior vice president and director, Human Resources.