Scribd Logo
Upload

Welcome to Scribd!

  • Competitive priorities and strategies of Big Bazaar

    Uploaded by

    Shadab Ashfaq
    19 views1 page
    Big Bazaar focuses on affordable prices through everyday low pricing and targets middle-income customers. It offers a wide range of products under one roof and uses various promotional techniques and services to compete with other retailers. As India's largest hypermarket chain owned by Future Group, it has a strong brand image through its association with other retail brands also owned by Future Group.

    Original Description:

    hi

    Original Title

    Competitive Priorities of BB

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Big Bazaar focuses on affordable prices through everyday low pricing and targets middle-income customers. It offers a wide range of products under one roof and uses various promotional techniques and services to compete with other retailers. As India's largest hypermarket chain owned by Future Group, it has a strong brand image through its association with other retail brands also owned by Future Group.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    19 views1 page

    Competitive priorities and strategies of Big Bazaar

    Uploaded by

    Shadab Ashfaq
    Big Bazaar focuses on affordable prices through everyday low pricing and targets middle-income customers. It offers a wide range of products under one roof and uses various promotional techniques and services to compete with other retailers. As India's largest hypermarket chain owned by Future Group, it has a strong brand image through its association with other retail brands also owned by Future Group.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Competitive priorities Affordable value pricing and use of EDLP Targets middle segment which has more liquid

    liquid Cash/disposable income available and thus more purchases Offers wide range of products under a single roof Big Bazaar has its online portal to compete with other retailers like Zopnow and BigBasket To keep up with the competitors, Big Bazaar offers Wednesday bazaar, sabse sasta din, maha bachat, the great exchange offer services Techniques like bulk purchases and combo packs used aggressively
    Owned by Future group, which owns other retail brands like Central Hypermarket, Pantaloons, eZONE, HomeTown, futurebazaar.com . Thus a strong brand image.

    You might also like