Marketing Plan

Product name: Rs Real Fruit and vegetable Chocolate Price per Chocolate: 35 Rs.for a bar and 5 Rs. For toffee USP: Made with real fruits and vegetables, healthy and nutritious. Specially vegetable chocolate for diabetic patients. Situation Analysis: SWOT Analysis

1) Strength : Vitamins & minerals Antioxidants Fighting illness Fruit and vegetable Chocolate can give the brain a gentle boost without the shakiness and headaches. 2) Weaknesses Especially fruit chocolate contains lots of calories, not made for calorie conscious people. Costly than any other chocolate Only available at medical stores and malls.

3) Opportunities Increasing the no. of diabetic patients and cholesterol level, its com ing up as a huge market. Sugar free category in vegetable chocolate

4) Thereat Other competitors ex. recent launch of fruits and nuts Sweets as substitutes.

Target Group: Geographic: Urban Metro cities (Delhi, Mumbai, Kolkata, Bengaluru) Town Demographic Age Group: > 5 Gender : Male and Female Income level : 1Tier and 2 Tier (Higher income group, Middle income group) Occupation: Service Class, Business Class, Students, House wives, etc Psychographic Religion: All Categories Life Style: modern, Classic people

Promotional Mix

Advertising Sales Public Promotion Relation

Print and Broadcasting (T.V Channels , Radios) Contest, Games sponsorship Gifts

Personal Selling
Sales

Direct Marketing
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Poster and leaflets

Fairs and Trades

Bill Boards

Seminars to speak the quality and features of the products Events

Incentive Programs

Community relations