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Competitive Analysis

Restaurant Name
Concept

Chiaro di Luna (Me)


Quiet, Romantic setting for couples Italian, Venetian

Carlucci's
Family Restaurant

Ruth's Chris Steakhouse


Steakhouse

Ino Terra
Purchase Majority of product from small local farms

Italian 0.4 miles

American 2.9 miles

Contemporary American 3.2 miles 100 seats, 150 covers, 1.5-2 hour turn time $70/person

Cuisine N/A Proximity


Number of Seats, Covers, 150 seats, 150-400 covers, 2-2.5 hour turn time and Turn times

75 seats, 200 covers, 1- 120 seats, 400 covers, 11.5 hour turn time 1.5 hour turn time $30/person
Chain that first originated in Plainsboro

Estimated Check Average What are They Known for? What are Their Strengths? What are Their Weaknesses? What are the Opportunities you can Capatalize on? What are their threats to your Business?

$67/person Comprehensive Wine List/Pairings


Caters to Biggest demographic in Plainsboro

$50/person Steak seared at 1800 degrees F Popular Chain Restaurant Menu is dominantly red meat
Cater more to vegetarian/vegan customers

Buys from Local Farms Strong focus on seasonality Secluded Location


can make a bigger profit and lower prices for customer by having a lower food cost

Affordable
Too casual for majority demographic of Plaisboro Become more popular with households in close proximity

New Business

N/A

N/A

Serves Similar Style of food

More well known and popular with families

Menu changes more often, can take away customers

Jessica Caricato

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