COMM410

Name: Jingyu Deng

Real-life research 3.1 The changing face of motherhood Questions: 1. Is this information primary or secondary data? This information is secondary data.

2. How might Geber use this information? Would it need to follow up with primary research? Gerber can use this information, for example, one influence factor on births is the nations growing number of immigrants, accounted majority of Hispanic and Asian. So Gerber can have some marketing event specially designed for these two groups. It need to follow up with primary research to know the percentage of Hispanic and Asian groups in its target customers.

3. Cite examples of how promotion may need to change to reach new mothers. Nowadays, there is a delay in age of motherhood with delay in age of marriage and with growing educational attainment. These groups of new mothers expect to be more educated, so they may subscribe parent magazine, use social network, go to motherhood discussion board to explore topic about babies and children. So to reach new mothers like this, company can use social network marketing to create a buzz, or have their print ad or coupon in the parent magazine, or build a trustworthy image through participating and answering questions in the discussion board.

4. If Disney World considers adding a new theme area to its Orlando Park, what clues might it pull from the above case? Suggest areas of follow-up research. Clues include (1) Many foreign born woman in the United States account for the majority of Hispanic and Asian birth. (2) There is a delay in age of motherhood with delay in age of marriage and with growing educational attainment. Areas that needs to follow up the demographic situation of current Disney Worlds visitors, the level of willingness to visit this new theme area and their media behavior.