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BA9252 RETAIL MANAGEMENT ANNA UNIVERSITY MBA QUESTION PAPER NOV/DEC 2010 REGULATION 2009
Sunday, September 11, 2011 by Rejin Paul 0 comments Labels: MBA QP

M.B.A. DEGREE EXAMINATION, NOVEMBER/DECEMBER 2010 Elective BA 9252 RETAIL MANAGEMENT (Regulation 2009) Time : Three hours Maximum : 100 Marks Answer ALL questions PART A (10 2 = 20 Marks) 1. What is retailing? 2. Mention any four challenges of retailing in India. 3. Give some examples for organized retail formats. 4. What is unorganized retail format? 5. Explain internal atmospherics in retailing. 6. What is retail service quality? 7. Mention any five retail store brands. 8. What is space management? 9. What is shopper profile? 10. Mention the steps involved in shopping decision process. PART B (5 16 = 80 Marks) 11. (a) Critically highlight the issues and challenges of retailing in India. Or (b) Discuss the socio, economic and technological influences on retail management with specific reference to India. 12. (a) Describe the characteristics of the organized and unorganized retail formats in India.

Or (b) Highlight the MNC role in organized retail formats with suitable examples. 13. (a) Describe the process involved in the retail pricing decisions. Or (b) How will you build the retail store image? Explain with current Indian examples. 14. (a) Critically evaluate some of the retail advertisements and promotions in Indian context. Or (b) Highlight the impact of online in retailing. Discuss the emerging trends in retailing. 15. (a) Discuss the process involved in understanding the retail shopper behavior. How will you develop the shopper profile? Or (b) Enumerate the factors influencing the retail shopper behavior with suitable examples.

BA9226 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT ANNA UNIVERSITY MBA QUESTION PAPER NOV/DEC 2010 REGULATION 2009
by Rejin Paul 0 comments Labels: MBA QP

M.B.A. DEGREE EXAMINATION, NOVEMBER/DECEMBER 2010 Second Semester BA 9226 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT (Regulation 2009) Time : Three hours Maximum : 100 Marks Answer ALL questions PART A (10 2 = 20 Marks) 1. List the scope of applications of OR techniques. 2. What is sensitivity analysis? 3. List the methods used to arrive at an initial basic feasible solution in a transportation model. 4. How does a travelling salesman problem differ from a routine assignment model? 5. Define zero sum game. 6. What is a mixed integer programming problem? 7. Define simulation. 8. What is meant by EOL? 9. What is the significance of r in a replacement model? 10. List the applications of queuing models. PART B (5 16 = 80 Marks) 11. (a) A person requires 10, 12, and 12 units of a dry and liquid combination of chemicals A, B and C respectively for his garden. A liquid product contains 5, 2 and 1 units of A, B and C respectively per jar. A dry product contains 1, 2 and 4 units of A, B and C per carton. If the liquid product sells for Rs. 3 per jar and the dry product sells for Rs. 2 per carton, how many of each should he purchase in order to minimize the cost and meet the requirement? (16) Or (b) Maximise z = z y x 3 2 5 + Subject to: 0,, 53 343 222

>= <= + <= >= + zyx zy yx zyx (16) 12. (a) Find the minimum cost distribution plan to satisfy demand for cement at three construction sites from available capacities at the three cement plants given the following transportation costs (in Rs) per ton of cement moved from plants to sites. From To construction sites Capacity (tons / month) 123 P1 300 360 425 600 P2 390 340 310 300 P3 255 295 275 1000 Demand (tons/month) 400 500 800 Or (b) A company is faced with the problem of assigning 4 machines to 6 different jobs (one machine to one job only). The profits are estimated as follows. Solve the problem to maximize the total profits. Job Machine ABCD 13626 27144 33858 46437 55243 65764 13. (a) Solve Max z = y x 4 + subject to : 2x + 4y < = 7, 5x + 3y < = 15, where x and y are positive integers. Or 132 132 132 96515 3 (b) Solve the following game whose payoff matrix is given below. Player B Player A B1 B2 B3 B4 A1 5 10 9 0 A2 6 7 8 1 A3 8 7 15 2 A4 3 4 -1 4 14. (a) The annual demand for a product is 100000 units. The rate of production is 200000 units per year. The set-up cost per production run is Rs. 5000 and the variable production cost of each item is Rs 10. The annual holding cost per unit is 20% of its value. Find the optimum production lot size and the length of the production run. Or (b) A manager has a choice between (i) A risky contract promising Rs 7 lakhs with probability 0.6 and Rs. 4 lakhs with probability 0.4 and (ii) A diversified portfolio consisting of two contracts with independent outcomes each promising Rs 3.5 lakhs with probability 0.6 and Rs. 2 lakhs with probability 0.4. Using the EMV criteria suggest a contract. 15. (a) There are two clerks in a university to receive fees from the students. If the service time for each student is exponential with mean 4 minutes and if the boys arrive in a Poisson fashion at the counter at the rate of 10 per hour, determine (i) The probability of having to wait for service (8) (ii) The expected percentage idle time for each clerk. (8) Or

(b) The probability Pn of failure just before age n is shown below for 1000 bulbs. If the individual replacement costs Rs. 1 and the group replacement costs Rs. 0.3 per item, find the optimal replacement policy. n:12345 Pn : 0.3 0.1 0.1 0.2 0.3

BA9226 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT ANNA UNIVERSITY MBA QUESTION PAPER JUNE 2010 REGULATION 2009
by Rejin Paul 0 comments Labels: MBA QP

M.B.A. DEGREE EXAMINATION, JUNE 2010 Second Semester BA 9226 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT (Regulation 2009) Time : Three hours Maximum : 100 Marks Answer ALL Questions PART A (10 2 = 20 Marks) 1. Write down the standard form of a LP problem. 2. List the applications of operation research model. 3. Distinguish between a transportation problem and assignment problem. 4. What do you understand by Travelling Salesman Problem? 5. Define Mixed strategy in a game. 6. What is meant by mixed integer programming problem? 7. Name the inventory control systems adopted in practice. 8. Define simulation. 9. What is meant by group replacement policy? 10. List the components of a queueing system. PART B (5 16 = 80 Marks) 11. (a) A firm produces three products. These products are processors on three different machines. The time required to manufacture one of each three products and the daily capacity of the three machines are given below : Machine Time per (minutes) Product Machine Capacity 1 2 3 Minutes/day M1 4 5 4 460 M2 5 - 4 480 M3 4 6 - 450 It is required to determine the daily number of units to be manufactured for each product. The profit per unit for product 1, 2 and 3 is Rs. 50 Rs. 40 and Rs. 70 respectively. It is assumed that all the products produced are consumed in the market. Formulate a LP model maximize the daily profit also determine the optimum production. (16) Or (b) (i) Find the maximum value of (12) 2132xxz+= Subject to : . y graphicall solve , 20 0 0 12 3 30 1 21 2 2 21

+ x xx x x xx (ii) Write the dual for the problem (4) Minimize 4 3 2 1 3 2 x x x x z + + = Subject to : 0,,, 10 2 20 3 2 15 3 2 4321 4321 321 321 +++ =++ ++ xxxx and x x x x xxx xxx 12. (a) Find the basic feasible solution of the following transportation problem by VAM. Also find the optimal transportation plan (16) 1 2 3 4 5 Available A 4 3 1 2 6 80 B 5 2 3 4 5 60 C 3 5 6 3 2 40 D 2 4 4 5 3 20 Required 60 60 30 40 10 200 Total Or (b) (i) Explain transshipment model. (6) (ii) A company has surplus truck in each of the cities A,B,C,D and E and one deficit truck in each of the cities 1,2,3,4,5 and 6. The distance between the cities in kilometers in shown in matrix below. Find the assignment to trucks from cities in surplus to cities in deficit so that the total distance covered by vehicle is minimum. (10) 123456 A 12 10 15 22 18 8 B 10 18 25 15 16 12 C 11 10 3 8 5 9 D 6 14 10 13 13 12 E 8 12 11 7 13 10 13. (a) (i) Solve the following 2 n game by method of sub - game (8) Player B B1 B2 B3 Player A A1 1 3 11 A2 8 5 2 (ii) Reduce the following game by dominance property and solve it (8) Player B 12345 I13274 Player A II 3 4 1 5 6 III 6 5 7 6 5 IV 2 1 6 3 1 Or (b) Explain the branch and bound and cutting plane algorithms for pure and mixed integer programming problem. (16)

14. (a) (i) Explain decision making under uncertainty. (4) (ii) A company has a demand of 12,000 unit / year for an item and it can product 2000 such items per month. The cost of one setup is Rs. 400 and the holding cost /unit/ month is Rs. 50. Find the optimal lot size and the total cost per year, assuming cost of one unit as Rs.5. Also find the maximum inventory, manufacturing time and total time. (12) Or (b) (i) Discuss the application of simulation techniques for decision making. (4) (ii) The demand for an item uniform at a rate of 50 units per month. The fixed cost is Rs. 80 each time a production is made. The production cost is Rs. 5 per item and the inventory carrying cost is Rs. 0.50 per item per month. If the shortage cost is Rs. 2.5 per item per month, determine how often to make a production run and of what size it should be? (12) 15. (a) Ships arrive at a port at the rate of one in every 4 hours with exponential distribution of inter arrival times. The time as ship occupies a berth for unloading has exponential distribution with an average of 10 hours. If the average delay of ships waiting for berths is to be kept below 14 hours, how many berths should be provided at the port? (16) Or (b) The cost of machine is Rs. 16,100 and its scrap value is Rs. 1,100 the maintenance costs found from experience are as follows Year : 1 2 3 4 5 6 7 8 Maintenance : 300 450 600 800 100 1200 1500 2000 When should the machine, be replaced. (16)

BA9225 MANAGEMENT INFORMATION SYSTEM ANNA UNIVERSITY MBA QUESTION PAPER JUNE 2010 REGULATION 2009
by Rejin Paul 0 comments Labels: MBA QP

M.B.A. DEGREE EXAMINATION, JUNE 2010 Second Semester BA 9225 MANAGEMENT INFORMATION SYSTEM (Regulation 2009) Time : Three hours Maximum : 100 Marks Answer ALL Questions PART A (10 2 = 20 Marks) 1. What is data? 2. Define the term system. 3. Explain object-oriented DBMS? 4. What is SQL? 5. Identify the important components of marketing. 6. What is DSS? 7. Where is error detection used? 8. What is WAN? 9. Explain the term data ware house. 10. Where is ERP used in an organization? PART B (5 16 = 80 Marks) 11. (a) Discuss the types of decision and related information requirements in an organization. Or (b) Explain the functioning of an information system. 12. (a) Draw the DFD for course registration in any University. Indicate all the important parts. Or (b) How is object-relational DBMS used in information management? Explain.

13. (a) What are the benefits of DSS? Explain in detail. Or (b) How can you design marketing information systems? Discuss. 14. (a) Discuss the common threats to computerized information systems. Or (b) Describe some of the general and applications controls. 15. (a) What are the characteristics of e-business? Describe in detail. Or (b) Explain the scope of business intelligence.

BA9225 MANAGEMENT INFORMATION SYSTEM ANNA UNIVERSITY MBA QUESTION PAPER NOV/DEC 2010 REGULATION 2009
by Rejin Paul 0 comments Labels: MBA QP

M.B.A. DEGREE EXAMINATION, NOVEMBER/DECEMBER 2010 Second Semester BA 9225 MANAGEMENT INFORMATION SYSTEM (Regulation 2009) Time : Three hours Maximum : 100 Marks Answer ALL questions PART A (10 2 = 20 Marks) 1. Distinguish between data and information. 2. Define information system. 3. What is context diagram? 4. Define DBMS. 5. Define EIS. 6. What is group DSS? 7. Define Computer crime. 8. Define Software audit. 9. Define business intelligence. 10. What is CMM? PART B (5 16 = 80 Marks) 11. (a) List and explain different types of information system. Or (b) Discuss the decision making framework with respect to structuredness as well as hierarchy with suitable example. 12. (a) Explain the steps of system life cycle method of application development. Or (b) What are the types of data model? Explain them. 13. (a) Discuss the steps of constructing a Decision Support System. Or (b) Give the structure of MIS for the materials information system of an automobile company. 14. (a) Discuss the importance of ethics in IT. Also discuss the steps and guidelines to be followed to create its awareness. Or (b) Give a detailed account of security measures for networked systems. 15. (a) Give the framework of SCM and explain its components. Or (b) Discuss the hardware and software requirements for e-business applications with suitable diagram.

BA9224 HUMAN RESOURCE MANAGEMENT ANNA UNIVERSITY MBA QUESTION PAPER NOV/DEC 2010 REGULATION 2009
by Rejin Paul 0 comments Labels: MBA QP

M.B.A. DEGREE EXAMINATION, NOVEMBER/DECEMBER 2010 Second Semester BA 9224 HUMAN RESOURCE MANAGEMENT (Regulation 2009) Time : Three hours Maximum : 100 Marks Answer ALL questions PART A (10 2 = 20 Marks) 1. Give the two main ways to demonstrate a tests validity in employment testing. 2. What are the four main objectives of an employee appraisal program? 3. State major application of computers in human resource management. 4. What are the levels of TNA? 5. Identify the benefits of internal recruitment. 6. Define executive development. 7. Why do incentive plans fail? 8. Explain BARS. 9. Why do organizations resort to mentoring? 10. Bring out the role of HR in Voluntary Separation. PART B (5 16 = 80 Marks) 11. (a) Describe how human resource planning is integrated with strategic planning. Or (b) In a recent national survey of HR executives of more than 400 companies, most respondents reported that the priorities of the top management at their firms are to counter competition, cut costs and improve performance. Yet only 12% of these HR executives said that their department had a major responsibility for improving productivity, quality and customer service in their companies. What do you think that are some of the reasons for this gap between top management priorities and the responsibility of the HR department? What are some of the consequences of this gap? How do you think an HR department can gain top management support for its programs and goal? 12. (a) Explain how you would go about in validating selection test. How can this information be useful to a manager? Or (b) Explain the External and Internal sources of Recruitment. 13. (a) Bring out the pros and cons of the various on the job training methods presently in use. Or (b) How does developing and practicing knowledge management help in the organizational functioning? Explain. 14. (a) Explain how Herzbergs theory is relevant in the present day environment. Or (b) How are individuals careers managed in organizations? Explain. 15. (a) What criteria do you think should be used to measure team performance? What sources should be used for the appraisal? Should the individual performance still be measured? Why or Why not? Explain. Or (b) What are the possible errors during performance evaluation? How could it be reduced? Explain.

BA9223 MARKETING MANAGEMENT ANNA UNIVERSITY MBA QUESTION PAPER NOV/DEC 2010 REGULATION 2009
by Rejin Paul 0 comments Labels: MBA QP

M.B.A. DEGREE EXAMINATION, NOVEMBER/DECEMBER 2010 Second Semester BA 9223 MARKETING MANAGEMENT (Regulation 2009) Time : Three hours Maximum : 100 Marks Answer ALL questions PART A (10 2 = 20 Marks) 1. List any two differences between consumer market and industrial market characteristics. 2. Illustrate the product hierarchy with an example. 3. What are the benefits of segmentation? 4. What are the steps in consumer decision making? 5. Define the concept of re-positioning. 6. What are the elements of promotion mix? 7. What do you mean by marketing process? 8. When is price skimming a good option? 9. List out the unique characteristics of services. 10. What is consumerism? PART B (5 16 = 80 Marks) 11. (a) Explain the concept of Product Life Cycle. Or (b) How do marketing strategy and marketing mix change across the PLC stages? Explain. 12. (a) Why is it necessary for a marketer to study the marketing environment? What are the environmental variables to be taken into consideration? Discuss. Or (b) Outline the stages in new product development. 13. (a) Outline the steps involved in Market segmentation, targeting and positioning. Or (b) Explain the channel design process. 14. (a) Discuss the contents of a marketing research report. Or (b) Explain the Product Management decisions (i.e. product mix and line decisions) using real-life examples. 15. (a) Discuss the different online advertising options for a marketer. Or (b) Has marketing changed in the Connected world? Discuss the strategy implications of the Internet for marketing.

BA9222 FINANCIAL MANAGEMENT ANNA UNIVERSITY MBA QUESTION PAPER NOV/DEC 2010 REGULATION 2009
by Rejin Paul 0 comments Labels: MBA QP

M.B.A. DEGREE EXAMINATION, NOVEMBER/DECEMBER 2010 Second Semester BA 9222 FINANCIAL MANAGEMENT

(Regulation 2009) Time : Three hours Maximum : 100 Marks Answer ALL questions PART A (10 2 = 20 Marks) 1. What do you understand by time value of money? 2. What are the functions of finance? 3. What are the needs of capital budgeting? 4. What is meant by inflation? 5. What is operating leverage? 6. What are the different types of dividend that can be paid by a company? 7. Name the popular methods available for forecasting working capital requirements. 8. List out any four important working capital ratio? 9. What do you mean by debenture? 10. What do you understand by venture capital funds? PART B (5 16 = 80 Marks) 11. (a) What are the main functions of financial management? Explain. Or (b) List out and explain the methods of measuring the changes in the value of money. 12. (a) What do you mean by economics of capital budgeting? Explain. Or (b) How is the cost of different types of capital measured? Illustrate and explain. 13. (a) Explain the consideration involved in evolving a balanced capital structure of a corporation? Or (b) What are the various factors influencing dividend policy? Explain. 14. (a) Explain the various determinants of working capital in a concern. Or (b) Explain the importance and scope of accounts receivable management. 15. (a) What are the functions of Indian capital and stock market? Explain briefly. Or (b) Write short notes on the following : (i) Hire purchase (8) (ii) Long term sources of finance. (8)

BA9221 OPERATIONS MANAGEMENT ANNA UNIVERSITY MBA QUESTION PAPER NOV/DEC 2010 REGULATION 2009
by Rejin Paul 0 comments Labels: MBA QP

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M.B.A. DEGREE EXAMINATION, NOVEMBER/DECEMBER 2010 Second Semester BA 9221 OPERATIONS MANAGEMENT (Regulation 2009) Time : Three hours Maximum : 100 Marks Answer ALL questions PART A (10 2 = 20 Marks) What is an operations system? What are the five basic elements of operational excellence? What do you mean by regression and correlation analysis? Write down the functions of master production schedule. What are the attributes to characterize a project organization? Why is break even analysis done in facility location? Define the term Backordering. What are the steps involved in value analysis?

9. Write about cyclegraph and chronocyclegraph. 10. What are the factors that influence product design? PART B (5 16 = 80 Marks) 11. (a) (i) What are the various functions of operations? How are they linked to other parts of an organization? (10) (ii) Discuss the design issues under which the operations system function. (6) Or (b) (i) Compare and discuss the cost and flexibility tradeoff in operations strategy. (6) (ii) What are the steps involved in strategic-formulation process? How does the manufacturing technology provide unique advantages to organization in providing products and services to customers? (10) 12. (a) (i) Write about the aggregate planning methods, advantages and their limitations. (8) (ii) What are the factors influencing effective capacity and what are all the factors favouring overcapacity and under capacity? Discuss. (8) Or (b) (i) Alpha company has the following sales pattern compute the sales forecast for the year 10. (10) Year : 1 2 3 4 5 6 7 8 9 Sales (in lakhs) ; 6 8 11 23 29 34 40 45 56 (ii) Explain the demand patterns in forecasting. (6) 13. (a) (i) A component is to be processed on two machines lathe and milling machine. The sequence of operation is first turning and then milling. Machine Times : Turning : 12 min Milling : 20 min (1) Estimate the number of machines required to machine 2500 components per week if available machine hours per week are 48 (2) What are the steps that you propose to reduce number of machines? (10) (ii) Explain the production aspects of product design. (6) Or (b) (i) Give reasons for excess work content and techniques to reduce it with examples. (8) (ii) What is rating? What are the factors affecting performance rating of a worker and explain various methods of performance rating. (8) 14. (a) (i) Distinguish between P and Q systems of inventory and what are the cases that exist in each of the systems. (8) (ii) Write about seven wastes in production and what are the basic elements and benefits of JIT. (8) Or (b) (i) What are the methods used for accounting the issues of stores and what are the main reasons for accumulation of obsolete, surplus and scrap items how it can be avoided. (8) (ii) What are the levels of management and MIS and what are the various output reports and limitations of MIS. (8) 15. (a) (i) Compare PERT and CPM and give some project management software. (6) (ii) Explain the material flow system and patterns in facility layout and give their characteristics. (10) Or (b) (i) There are five existing facilities which are to be served by a single new facility. The details of the existing facilities are : Existing facility (i) : 1 2 3 4 5 Coordinates ) , ( i i b a : 5, 10 20, 5 15, 20 30, 25 25, 5 Number of trips of Loads/Year ) ( i W: 100 300 200

300 100 Find the optimum location of the new facility based on gravity location concept. (6) (ii) What role does the globalization play in the facilities location problem and give the application areas and inputs of line of balance. (10)

BA9221 OPERATIONS MANAGEMENT ANNA UNIVERSITY MBA QUESTION PAPER JUNE 2010 REGULATION 2009
by Rejin Paul 0 comments Labels: MBA QP

M.B.A. DEGREE EXAMINATION, JUNE 2010 Second Semester BA 9221 OPERATIONS MANAGEMENT (Regulation 2009) (Use of normal probabilities permitted) Time : Three hours Maximum : 100 Marks Answer ALL Questions PART A (10 2 = 20 Marks) 1. What do you mean control decisions? 2. Define the term Production sharing. 3. What do you understand by Delphi technique? 4. What is capacity requirement planning? 5. What do you mean by simultaneous engineering? 6. What is SIMO chart? 7. What do you understand by materials management manual? 8. Define the term Re-order point. 9. Mention the objectives of facility layouts. 10. What are the tasks that project team must perform before the project begins? PART B (5 16 = 80 Marks) 11. (a) Explain in detail the various elements of operation strategy. Or (b) Define Productions system. Explain how the concept of production system helps in understanding of production and operations management. 12. (a) The past data about the load on a stamping centre are as follows : Month Load, Machine hours May 2009 584 June 2009 610 July 2009 655 August 2009 747 September 2009 862 October 2009 913 November 2009 963 (i) Find an exponential smoothing forecast for the month of December 2009. Take ( =0.33). (ii) Compare your answer with a five month moving average forecast. Or (b) (i) Explain the activities involved in long range capacity planning decision. (8) (ii) Discuss the information flow for planning and control with MRP. (8) 13. (a) (i) Name and describe the steps in developing a new products. What are the key differences between a prototype and a production design? (10) (ii) Describe the relationship between process design and product design. (6) Or (b) (i) Explain the steps in determining Labour standards for time

studies. (10) (ii) The Tircon Company pays its workers on a 60% gain sharing plan, with bonus pay beginning at 80% of standard. The standard is 400 units per 40-hour week. Ramesh whose base pay is Rs. 200 per hour, produced 430 units last week. Determine (1) Rameshs gross pay for the week, (2) Unit labour cost at 60% of the standard and (3) Rameshs rate of work last week. (6) 14. (a) (i) Explain the activities and the functions of materials and management. (8) (ii) Discuss briefly vendor rating and value analysis. (8) Or (b) (i) Describe the principles of stores layout and various records used in stores. (8) (ii) The average demand rate for a particular raw material for a company is estimated to be 1000 items per month. The distribution of demand rate is found to be normally distributed with a standard deviation of 200. The average lead time for the procurement of raw material has been observed in the past to be approximately 3 months and the normally approximated lead times have a standard deviation of 1 month. If the service level is to be 95% determine the required level of safety stock in situation where in both demand rate and lead time varies. (8) 15. (a) (i) What are the three principles of crashing projects? Discuss. (6) (ii) Horizontal bar charts and other charting techniques offers operation managers macro-control of projects, whereas CPM and PERT offers micro-control. Explain. (10) Or (b) (i) Describe how managers may simultaneously consider both quantitative and qualitative factors in facility location analysis. (10) (ii) Explain why we balance production lines. Mention the steps in line balancing. (6)

BA9210 STRATEGIC MANAGEMENT ANNA UNIVERSITY OF TECH MBA QUESTION PAPER NOV/DEC 2010 REGULATION 2009
by Rejin Paul 0 comments Labels: MBA QP

M.B.A. DEGREE EXAMINATION, NOVEMBER/DECEMBER 2010 Third Semester BA 9210 STRATEGIC MANAGEMENT (Regulation 2009) Time : Three hours Maximum : 100 Marks Answer ALL questions PART A (10 2 = 20 Marks) 1. Define Strategy. 2. What is mission? 3. Mention the five forces in Michael E Porter Model. 4. What is competitive advantage? 5. What is stability strategy? 6. Mention the 7s in Mckinsey framework. 7. What is power and conflict? 8. What is organizational structure? 9. Mention the role of technology in strategy development. 10. Highlight any four strategic issues in non profit organization. PART B (5 16 = 80 Marks) 11. (a) Discuss the corporate governance and social responsibility scenario in Indian Industry. Or

(b) Explain the steps/process involved in strategic development with example. 12. (a) Apply Michael E Porters Five force model for any industry and company of your choice and suggest a suitable strategy for the chosen company in that industry. Or (b) Discuss distinctive competencies. How will you develop a sustainable competitive advantage for the company? Give example. 13. (a) What is strategic analysis and choice? How will you do this? Explain with examples. Or (b) Discuss the importance of GE matrix and Balance score card with Indian examples. 14. (a) Explain the techniques for strategic evaluation and control. Or (b) Critically evaluate the match between strategy and structure. Discuss the strategic issues involved in compatibility of strategy and structure. 15. (a) Highlight the role of technology and innovation in strategic management with examples. Or (b) Discuss some of the new business models and strategies of Internet Economy.

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PH2161 ENGINEERING PHYSICS II ANNA UNIVERSITY PR... MG2452 ENGINEERING ECONOMICS AND FINANCIAL ACCOUNT... IT2354 EMBEDDED SYSTEMS ANNA UNIVERSITY PREVIOUS Y... IT2352 CRYPTOGRAPHY AND NETWORK SECURITY ANNA UNIV... IT2351 NETWORK PROGRAMMING AND MANAGEMENT ANNA UNI... IT2302 INFORMATION THEORY AND CODING ANNA UNIVERSI... IT2301 JAVA PROGRAMMING ANNA UNIVERSITY QUESTION P... SOFTWARE ENGINEERING AND QUALITY ASSURANCE ANNA UN... IT2251 SOFTWARE ENGINEERING AND QUALITY ASSURANCE ... ANNA UNIVERSITY QUESTION PAPER IT2202 PRINCIPLES O... IT2201 DATA STRUCTURES AND ALGORITHMS ANNA UNIVERS... ANNA UNIVERSITY QUESTION PAPER IT 2201 DATA STRUCT... SOFTWARE ENGINEERING AND QUALITY ASSURANCE ANNA UN... IT2202 PRINCIPLES OF COMMUNICATION ANNA UNIVERSITY... CE2306 Design of RC Elements Anna University Quest... CE2305 FOUNDATION ENGINEERING Anna University Ques... CE2304 Environmental Engineering Anna University ... CE2303 Railway, Harbours and Docks Anna University... CE2303 Railway, Harbours and Docks Anna University... CE2303 Railway, Harbours and Docks Anna University... CE 2301 Irrigation Engineering Anna University Que... MA2161 MATHEMATICS II ANNA UNIVERSITY QUESTION ... MA2111 Mathematics I ANNA UNIVERSITY QUESTION PAP... GE2021 ENVIRONMENTAL SCIENCE AND ENGINEERING ANNA... CS2403 DIGITAL SIGNAL PROCESSING ANNA UNIVERSITY ... CS2354 ADVANCED COMPUTER ARCHITECTURE APRIL/MAY 20... CS2352 PRINCIPLES OF COMPILER DESIGN APRIL/MAY 201... CS2351 ARTIFICIAL INTELLIGENCE APRIL/MAY 2011 ANNA... CS 2311 OBJECT ORIENTED PROGRAMMING NOVEMBER/DECEM... CS2305 PROGRAMMING PARADIGMS NOVEMBER/DECEMBER 201...

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BA9253 SERVICES MARKETING ANNA UNIVERSITY MBA QUE... BA9252 RETAIL MANAGEMENT ANNA UNIVERSITY MBA QUES... BA9226 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT ... BA9226 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT ... BA9225 MANAGEMENT INFORMATION SYSTEM ANNA UNIVERS... BA9225 MANAGEMENT INFORMATION SYSTEM ANNA UNIVERS... BA9224 HUMAN RESOURCE MANAGEMENT ANNA UNIVERSITY ... BA9223 MARKETING MANAGEMENT ANNA UNIVERSITY MBA Q... BA9222 FINANCIAL MANAGEMENT ANNA UNIVERSITY MBA Q... BA9221 OPERATIONS MANAGEMENT ANNA UNIVERSITY MBA ... BA9221 OPERATIONS MANAGEMENT ANNA UNIVERSITY MBA ... BA9210 STRATEGIC MANAGEMENT ANNA UNIVERSITY OF TE... BA9210 STRATEGIC MANAGEMENT ANNA UNIVERSITY MBA Q... BA9209 INTERNATIONAL BUSINESS MANAGEMENT ANNA UNI... BA9209 INTERNATIONAL BUSINESS MANAGEMENT ANNA UNI... BA9207 LEGAL ASPECTS OF BUSINESS ANNA UNIVERSITY M... BA9206 ACCOUNTING FOR MANAGEMENT ANNA UNIVERSITY ... BA9206 ACCOUNTING FOR MANAGEMENT ANNA UNIVERSITY ... BA9206 ACCOUNTING FOR MANAGEMENT ANNA UNIVERSITY ... BA9205 COMMUNICATION SKILLS ANNA UNIVERSITY MBA Q... BA9204 ORGANIZATIONAL BEHAVIOUR ANNA UNIVERSITY M... BA9204 ORGANISATIONAL BEHAVIOUR ANNA UNIVERSITY M... BA9203 TOTAL QUALITY MANAGEMENT ANNA UNIVERSITY M... BA9203 TOTAL QUALITY MANAGEMENT ANNA UNIVERSITY M... BA9202 ECONOMIC ANALYSIS FOR BUSINESS ANNA UNIVER... BA9201 STATISTICS FOR MANAGEMENT ANNA UNIVERSITY ... BA 9201 STATISTICS FOR MANAGEMENT ANNA UNIVERSITY ... BA 9227 BUSINESS RESEARCH METHODS ANNA UNIVERSITY ... BA 9227 BUSINESS RESEARCH METHODS ANNA UNIVERSITY ... BA 9224 HUMAN RESOURCE MANAGEMENT ANNA UNIVERSITY ...

BA 9223 MARKETING MANAGEMENT ANNA UNIVERSITY MBA Q... BA 9222 FINANCIAL MANAGEMENT ANNA UNIVERSITY MBA Q... BA9207 LEGAL ASPECTS OF BUSINESS ANNA UNIVERSITY M... BA 9201 STATISTICS FOR MANAGEMENT ANNA UNIVERSITY ... 571107 LEGAL ASPECTS OF BUSINESS ANNA UNIVERSITY M... 571106 ACCOUNTING FOR MANAGEMENT ANNA UNIVERSITY M... 571105 COMMUNICATION SKILLS ANNA UNIVERSITY MBA QU... 571104 ORGANIZATIONAL BEHAVIOUR ANNA UNIVERSITY MB... 571103 TOTAL QUALITY MANAGEMENT ANNA UNIVERSITY M... 571102 ECONOMIC ANALYSIS FOR BUSINESS ANNA UNIVERS... 571101 STATISTICS FOR MANAGEMENT ANNA UNIVERSITY M... BA9256 CUSTOMER RELATIONSHIP MANAGEMENT ANNA UNIVE... BA9257 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT ... BA9258 MERCHANT BANKING AND FINANCIAL SERVICES ANN... BA9260 CORPORATE FINANCE ANNA UNIVERSITY MBA QUES... BA9263 MANAGERIAL BEHAVIOUR AND EFFECTIVENESS ANN... BA 9266 INDUSTRIAL RELATIONS AND LABOUR WELFARE AN... BA 9268 STRATEGIC HUMAN RESOURCE MANAGEMENT AND ... BA 9272 SUPPLY CHAIN AND LOGISTICS MANAGEMENT AN... BA 9273 PRODUCT DESIGN ANNA UNIVERSITY MBA QUESTIO... BA 9274 SERVICES OPERATIONS MANAGEMENT ANNA UNIVER... EC2311 Communication Engineering Anna University Q... EC2314 Digital Signal Processing Anna University Q... CS2311 OBJECT ORIENTED PROGRAMMING Anna University... EE2301 Power Electronics Anna University Question ... EE2302 ELECTRICAL MACHINES II Anna University Qu... EE2303 TRANSMISSION & DISTRIBUTION ENGINEERING Ann... EE2401 POWER SYSTEM OPERATION AND CONTROL Anna Uni... EE1302 PROTECTION AND SWITCHGEAR Anna University ... EE2403 SPECIAL ELECTRICAL MACHINES Anna University...

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