Q4 13

revenue
$
$
$
$
$
$
$

operative segments
americas
europe
Greater China
japan
Rest of Asia Pacific
retail
total apple

product summary
iphone (b)
ipad (b)
Mac (b)
Ipod (b)
Itunes/software/services
accesories (d)
total apple

units
$
$
$
$

13,941.00
8,005.00
5,733.00
3,341.00
1,980.00
4,472.00
37,472.00

Q3 13
revenue
$ 14,405.00
$
7,614.00
$
4,641.00
$
2,543.00
$
2,046.00
$
4,074.00
$ 35,323.00

Q4 13
revenue
33,797.00 $ 19,510.00
14,079.00 $
6,186.00
4,574.00 $
5,624.00
3,498.00 $
572.00
$
4,260.00
$
1,319.00
$ 37,471.00

Q4 12
sequential change
Year/Year change
revenue
revenue
revenue
$ 13,810.00
-3%
1%
$ 8,023.00
5%
0%
$ 5,427.00
24%
6%
$ 2,367.00
31%
41%
$ 2,110.00
-3%
-6%
$ 4,229.00
10%
6%
$ 35,966.00
6%
4%

units
$ 31,241.00
$ 14,617.00
$ 3,754.00
$ 4,569.00

Q3 13
revenue
units
$
18,154.00 $
$
6,374.00 $
$
4,893.00 $
$
733.00 $
$
3,990.00
$
1,179.00
$
35,323.00

Q4 13
40000

20000

Q4 13

Q4 12
sequential change
revenue
units
26,910.00 $ 16,645.00
8%
14,036.00 $ 7,133.00
-4%
4,923.00 $ 6,617.00
22%
5,344.00 $
820.00
-23%
$ 3,496.00
$ 1,255.00
$ 35,966.00

operative segments
americas
europe
Greater China
japan
Rest of Asia Pacific
retail
total apple

Q3 13
revenue
$
$
$
$
$
$
$

14,405.00
7,614.00
4,641.00
2,543.00
2,046.00
4,074.00
35,323.00

40000
30000
20000

operative segments
americas

10000

Q3 13 revenue

0
1

operative segments
americas
europe
Greater China
japan
Rest of Asia Pacific
retail

Q4 12
revenue
$
$
$
$
$

13,810.00
8,023.00
5,427.00
2,367.00
2,110.00

40000
35000
30000
25000
20000
15000
10000

total apple

$
$

operative segments
americas
europe
Greater China
japan
Rest of Asia Pacific
retail
total apple

sequential change
revenue

15000
10000
5000
0

4,229.00
35,966.00

0.35

-3%
5%
24%
31%
-3%
10%
6%

0.3

0.25
0.2

sequential change
revenue

0.15

operative segments
americas

0.1
0.05
0
1
-0.05

operative segments
americas
europe

Year/Year change
revenue

0.5

1%

0.4

0.4

Greater China
japan
Rest of Asia Pacific
retail
total apple

0%
6%
41%
-6%
6%
4%

0.3
0.2

operative segments
americas

0.1

Year/Year change revenue

0
-0.1

Q4 13

units
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%

units

Q4 13
product summary

revenue

Year/Year change revenue

operative segments americas
6

iphone (b)
ipad (b)
Mac (b)
Ipod (b)
Itunes/software/services
accesories (d)
total apple

product summary
iphone (b)
ipad (b)
Mac (b)
Ipod (b)
Itunes/software/services
accesories (d)
total apple

$
$
$
$
$
$
$

19,510.00
6,186.00
5,624.00
572.00
4,260.00
1,319.00
37,471.00

Q3 13
units
$
$
$
$

31,241.00
14,617.00
3,754.00
4,569.00

18000
16000
14000
12000
iphone (b)

10000
8000

Mac (b)

6000

Itunes/software/services

4000

total apple

2000

0
-2000 0
-4000

Q3 13

0.2

0.4

0.6

0.8

1.2

product summary
iphone (b)
ipad (b)
Mac (b)
Ipod (b)
Itunes/software/services
accesories (d)
total apple

revenue
$
$
$
$
$
$
$

18,154.00
6,374.00
4,893.00
733.00
3,990.00
1,179.00
35,323.00

7
6
5
4

3
2
1
0%

Q4 12
product summary
iphone (b)
ipad (b)
Mac (b)
Ipod (b)
Itunes/software/services
accesories (d)
total apple

units
$
$
$
$

26,910.00
14,036.00
4,923.00
5,344.00

100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Q4 12

20%

Q4 12
product summary
iphone (b)
ipad (b)
Mac (b)
Ipod (b)
Itunes/software/services
accesories (d)
total apple

revenue
$
$
$
$
$
$
$

16,645.00
7,133.00
6,617.00
820.00
3,496.00
1,255.00
35,966.00

$40,000.00

$35,000.00
$30,000.00
$25,000.00
$20,000.00
$15,000.00
$10,000.00
$5,000.00
$-

product summary
iphone (b)
ipad (b)
Mac (b)
Ipod (b)
Itunes/software/services
accesories (d)
total apple

sequential change
units
8%
-4%
22%
-23%

product summary
iphone (b)
ipad (b)
Mac (b)
Ipod (b)
Itunes/software/services
accesories (d)
total apple

product summary
iphone (b)
ipad (b)
Mac (b)
Ipod (b)
Itunes/software/services
accesories (d)
total apple

revenue

product summary
iphone (b)
ipad (b)
Mac (b)
Ipod (b)
Itunes/software/services
accesories (d)
total apple

units

0.2

7%
-3%
15%
-22%
7%
12%
6%

0.1
0
-0.1

-0.2
-0.3

year/year change
26%
0%
-7%
-35%

year/year change
0.3
0.2
0.1
0

-0.1
-0.2

product summary
iphone (b)
ipad (b)
Mac (b)
Ipod (b)
Itunes/software/services
accesories (d)

revenue
17%
-13%
-15%
-30%
20%
5%

-0.3
-0.4

10

year/year
change

total apple

4%

revenue
iphone (b)
20%
0%

total apple

ipad (b)

-20%
-40%

revenue

accesories (d)

Itunes/software/services

Mac (b)

Ipod (b)

sequential change
revenue

units
7%
-3%
15%
-22%
7%
12%
6%

year/year change
revenue
26%
17%
0%
-13%
-7%
-15%
-35%
-30%
20%
5%
4%

revenue
iphone (b)

revenue
iphone (b)
ipad (b)
Mac (b)
Ipod (b)

Itunes/software/services
accesories (d)
total apple

product summary

revenue

20%

40%

60%

80%

revenue

100%

revenue

revenue

Series1

Series1

Series2

year/year