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  • Anatomy of Press Release Worksheet

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    brunosilvapassos
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    [LOGO] [HEADLINE: GRAB ATTENTION] [SUBHEAD: BUILD ON HEADLINE] [DATELINE] [LEAD PARAGRAPH: Most important paragraph. Set up story in a single sentence or two] [QUOTES] [BOILERPLATE: This is the platform to tell your audience about your organization. Keep it brief] [CONTACT INFO: Make sure to include your CONTACT information.]

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    [LOGO] [HEADLINE: GRAB ATTENTION] [SUBHEAD: BUILD ON HEADLINE] [DATELINE] [LEAD PARAGRAPH: Most important paragraph. Set up story in a single sentence or two] [QUOTES] [BOILERPLATE: This is the platform to tell your audience about your organization. Keep it brief] [CONTACT INFO: Make sure to include your CONTACT information.]

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    17 views2 pages

    Anatomy of Press Release Worksheet

    Uploaded by

    brunosilvapassos
    [LOGO] [HEADLINE: GRAB ATTENTION] [SUBHEAD: BUILD ON HEADLINE] [DATELINE] [LEAD PARAGRAPH: Most important paragraph. Set up story in a single sentence or two] [QUOTES] [BOILERPLATE: This is the platform to tell your audience about your organization. Keep it brief] [CONTACT INFO: Make sure to include your CONTACT information.]

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    of 2

    [LOGO]

    [HEADLINE: GRAB ATTENTION]


    _______________________________________________________________________________
    [SUBHEAD: BUILD ON HEADLINE]
    _______________________________________________________________________________
    [DATELINE] [LEAD PARAGRAPH: Most important paragraph. Set up story in a
    single sentence or two.]
    _______________________________________________________________________________
    _______________________________________________________________________________
    _______________________________________________________________________________
    _______________________________________________________________________________
    _______________________________________________________________________________
    [SECOND PARAGRAPH: Dive into detail and set up story for the reader, giving
    more background or context.]
    _______________________________________________________________________________
    _______________________________________________________________________________
    _______________________________________________________________________________
    _______________________________________________________________________________

    _______________________________________________________________________________

    _______________________________________________________________________________

    _______________________________________________________________________________

    [BRAND LANGUAGE: Pepper with brand keywords throughout.]


    [QUOTES]
    BA 2014 Workshop 3: PR & Social Media Bootcamp

    _______________________________________________________________________________
    _______________________________________________________________________________
    _______________________________________________________________________________
    _______________________________________________________________________________
    _______________________________________________________________________________
    _______________________________________________________________________________
    _______________________________________________________________________________
    [BODY: Give all relevant information: facts, stats, customer testimonials and
    other third-party information. Write with your audience in mind.]
    ###
    [BOILERPLATE: This is the platform to tell your audience about your
    organization. Keep it brief]
    _______________________________________________________________________________
    _______________________________________________________________________________
    [CONTACT INFO: Make sure to include contact name, phone number, and
    email address]
    ___________________________________________________________
    ___________________________________________________________

    BA 2014 Workshop 3: PR & Social Media Bootcamp

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