The Academy for Technology & the Classics

Lesson Plan Template

Instructors name: Kathy Rappaport Week of: Feb 3-7 Course/Grade: ELD3 Unit Name: Media Unit

Common Core/ NM Content Standards: Craft and Structure RI.9-10.4 Determine the meaning of words and phrases as they are used in a text, including figurative, connotative and technical meanings, analyze the cumulative impact of specific word choice on meaning and tone. Literacy W.9-10.2 Write texts to examine and convey complex ideas.

Essential Question(s): What kinds of problems does media cause for teens?

Connections (prior learning/prior knowledge): Students have *studied the definitions of Ethos, Pathos and Logos. *identified statements as one of the three rhetorical devices, evaluated ads and concluded the main type of rhetorical device the ad is using. *written a persuasive email using all three rhetorical devices. *studied the founder of modern advertising, and analyzed how advertising works on the subconscious level to appeal to desires and fears. *applied their understanding of target audience by identifying the target audience of a specific ad. *reviewed advertising techniques used by marketers that fall under logos, ethos and pathos *applied their understanding of terms by relating them to ads Resources/Materials News Articles on problems media causes for teens: Media Smarts: Canadas Centre for Digital and Media Literacy Digital and Media Literacy Body Image Boys Los Angeles Parenting Teens How Advertising Impacts Your Teens Body Image by Sarah DuPont

Other considerations (modifications, accommodations, acceleration, etc.):

Assessment (How will you monitor progress and know students have successfully met outcomes?) Daily: Do Now checks for understanding of the previous days lesson. Written assignments and quizzes check for understanding of daily lessons. This Week: Advertising Notebook, Analysis of main ideas in articles about how media causes problems for teens Time allotted MONDAY Learning TargetContinuation of Assignment from last week: Advertising Notebook Students apply their understanding of advertising strategies by identifying examples of strategies in actual ads. Students will cite evidence from clues in the ad to show how they arrived at their conclusions. Lesson activities for instructor and students Assignment(s) Due- Friday, Jan7 Students will make an advertising notebook with 5 ads they find.

Project Create an advertising notebook Find 5 different ads, each one using a different technique listed in the Advertising Techniques handout. Print out the ad or cut it out and attach it to a blank sheet of paper.

Students will synthesize and apply knowledge of effective advertising by creating an advertising notebook.

Write three paragraphs about each ad:

Paragraph one: identify the main type of advertising technique used in the ad. Define the advertising technique. Cite evidence from the ad that supports your claim that this technique was used in the ad. (Describe images or quote text used in the ad as evidence to support your claim.) Paragraph two: describe the target audience this ad is trying to reach. Include information that might apply such as: age, educational level, career, economic status, hobbies, etc. Cite evidence from the ad (images and/or text) to support your ideas. Paragraph three: explain if you think the ad is effective and explain why or

why not. Does the ad sell a compelling story, lifestyle or mood along with the product. Create a visual for your cover that gives an idea of the types of advertising techniques you will be using in your notebook. A collage might be a good way to go. Include your name, the date, and your class period.

TUESDAY Learning TargetContinue working on Media Notebook Students will present claims and evidence clearly and logically to an audience. Finish advertising notebooks and present to the class. *Identify marketing strategy and present evidence from the ad *Describe target audience and present evidence from the ad *Evaluate if the ad is effective and explain why

WEDNESDAY Learning TargetStudents will read a series of articles about how advertising adversely impacts teenagers. Students will identify main ideas that are stated both explicitly and implicitly in these news article and show their understanding by answering questions.

Assignment (s) Due Show images of boys on Steroids First article: Body Image - Boys Show video about how photoshop can morph a girl into a robotic version of themselves. Second article: How Advertising Impacts Your Teens Body Image (Girls)

THURSDAY Learning TargetStudents will analyze the causes of a marketing disaster and brainstorm ideas for a solution. Then students will show their ability to evaluate a solution for its effectiveness by creating a new marketing campaign that lures customers back to the brand.

Assignment(s) DueRead Articles about Abercrombie and Fitch that describe a marketing disaster. Students will relate the marketing disaster to shifts in the American culture. Create a marketing campaign for them to improve their image.

FRIDAY Continuation of yesterday. Also, students will present information clearly and logically as they show a sample ad from the new marketing approach and explain why its going to be effective.

Assignment(s) DueContinue working on marketing campaign. Show finished ads to the class.

Post-Teaching Reflections on Lesson

What went well?

What needs to be improved? Why?

Strategies to consider for improving lesson: