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  • Colgate Case 4-5

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    melisgozturk
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    In China CMF intend to take value share of market %2 for first year and %2. For second year and CMF positioned their products at premium segment. In Mexico CMF intend to take %5 for first year & %6 for second year.

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    In China CMF intend to take value share of market %2 for first year and %2. For second year and CMF positioned their products at premium segment. In Mexico CMF intend to take %5 for first year & %6 for second year.

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    12 views1 page

    Colgate Case 4-5

    Uploaded by

    melisgozturk
    In China CMF intend to take value share of market %2 for first year and %2. For second year and CMF positioned their products at premium segment. In Mexico CMF intend to take %5 for first year & %6 for second year.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    4.

    Identify and discuss the differences in the objectives of the CMF launches in China and Mexico - In China CMF intend to take value share of market %2 for first year and %2.8 for second year and CMF positioned their products at premium segment. In Mexico CMF intend to take value share of market %5 for first year and %6 for second year. 5. Evaluate the potential (dis) advantages of the market entry timing strategies of CMF in China and Mexico relative to Crest Whitening Expressions and Crest Cool Explosions Disadvantages - CWE was already launched their product in China so they have advantage. -In China CMF has to wait 6 months before launch because their products didnt meet CPs packaging standards. Advantages - In China CMF gain 4 months because they already make qualification process which takes 4 months. -In Mexico CMF launch their products 9 months after CWE so they naturalize the anticipated launch.

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