Washington No on I-522 Digital Snapshot Report

Campaign to Date: 10/2/2013

Campaign Reach
Campaign to Date Total Impressions Unique Reach 13,742,082 2,483,751 Frequency 6

Totals:

Digital Display and In Banner Video

Campaign to Date Impressions Clicks 12,540,204 18,474 CTR 0.15%

Totals:

Video
Campaign to Date Views Clicks 1,201,878 7,979 CTR 0.66%

Totals:

Digital Search Ads

Campaign to Date Total Clicks: 10,226

Active Placements 9/26-10/2

Placement DrudgeReport 336x280 Undertone Age 55+ Undecideds 300x250 Undertone Age 55+ Undecideds 728x90 Yahoo Mail Coupon Receivers 160x600 Undertone Age 45+ Undecideds Pre Roll VAST Undertone Age 55+ Coupon Users 300x250 Undertone Age 55+ Coupon Users 728x90 Komo HP/News 300x250 Undertone Age 55+ News 300x250 GDN - Display News- MISC- 300x250 Undertone Age 55+ News 728x90 Hulu ROS 45+ Impression Pixel 1x1 Undertone Age 55+ Undecideds 160x600 KING5 HP, News, Biz 300x250 Fox News Premium News 300x250 Undertone Age 55+ Coupon Users Pre Roll VAST Undertone Age 55+ Coupon Users 160x600 Undertone Age 55+ HHI Less Than $25K Pre Roll VAST GDN - Display Conservative- Conservative Topics- 300x250 GDN Display Contextual- Farmers Contextual 728x90 Undertone Age 45+ HHI <$25K728x90 Undertone Age 45+ HHI <$25K 300x250 Fox News HP 300x250 Undertone Age 55+ Non College Educated Women 300x250 Undertone Age 55+ Non College Educated Women 728x90 GDN - Display News- MISC - 728x90 GDN - Display Conservative- Conservative Topics - 728x90 Undertone Age 55+ News 160x600 Undertone Age 55+ Non College Educated Women Pre Roll VAST GDN Display Contextual- Vote/Ballot/Election Contextual 300x250 NDN Pre Roll VAST Pandora mobile display 300x250 GDN Display Contextual- Vote/Ballot/Election Contextual 728x90 GDN Display Contextual- Farmers Contextual 300x250 Komo HP/News 300x600 GDN - Display News- Local New - 728x90 KING5 HP, News, Biz 300x600 NWCN HP, News 300x600 MSN RON 45+ VAST GDN - Display Conservative- Conservative Topics - 160x600 Undertone Age 55+ Non College Educated Women 160x600 MSN News 45+ VAST Fox News Pre Roll Pandora Age 45+ Video 300x250 Following Banner Pandora Age 45+ Video Impression 1x1 Pandora Age 45+ Mobile Video 300x250 Following Banner Real Clear Politics 300x600 ROS

Impressions Clicks Click Rate 432,163 528 0.12% 415,529 180 0.04% 384,870 197 0.05% 312,009 323 0.10% 283,941 457 0.16% 277,290 114 0.04% 239,399 99 0.04% 218,443 128 0.06% 190,759 92 0.05% 174,820 168 0.10% 166,825 103 0.06% 165,305 187 0.11% 163,530 59 0.04% 157,262 145 0.09% 115,118 110 0.10% 97,627 871 0.89% 96,799 47 0.05% 96,753 152 0.16% 89,386 65 0.07% 78,477 83 0.11% 76,133 40 0.05% 73,821 28 0.04% 73,366 48 0.07% 71,387 25 0.04% 71,271 26 0.04% 71,026 34 0.05% 68,287 52 0.08% 67,169 32 0.05% 66,510 141 0.21% 66,308 58 0.09% 66,251 1,265 1.91% 63,057 1,294 2.05% 54,104 44 0.08% 51,781 44 0.08% 51,278 75 0.15% 50,983 190 0.37% 47,529 99 0.21% 43,808 55 0.13% 42,872 57 0.13% 42,639 30 0.07% 39,871 19 0.05% 39,219 4 0.01% 36,595 703 1.92% 35,303 68 0.19% 35,016 275 0.79% 32,498 683 2.10% 32,490 37 0.11%

Seattle Times Local News 300x250 GDN - Display News- Local News- 300x250 Undertone Age 45+ HHI <$25K160x600 Seattle Times National News 300x250 Yahoo Undecideds/Independents 55+ 300x600 Pandora Age 45+ Mobile Video Impression 1x1 Yahoo Coupouners 55+ 300x250 Pandora Age 45+ Mobile Video Completion 1x1 GDN Display Contextual- Farmers Contextual 160x600 Yahoo News 300x250 GDN Display Contextual- Vote/Ballot/Election Contextual 160x600 Yakima Herald News/Opinion 300x250 Seattle Times National News 300x600 KATU HP/News 300x250 Seattle Times Local News 300x600 MSN ROS Couponers 300x250 KHQ HP, News 300x250 GDN - Display News- MISC- 160x600 KREM HP, News 300x600 KIMA HP/News 300x250 KGW HP, News 300x250 GDN - Display News- Local News- 468x60 Hulu 300x60 Companion Banner Politico 300x600 KREM HP, News 300x250 GDN Display Contextual- Vote/Ballot/Election Contextual 468x60 GDN - Display Conservative- Conservative Topics - 468x60 NWCN HP, News 300x250 KEPR HP/News 300x250 Columbian HP, News, Business, Opinion 300x250 GDN Display Contextual- Farmers Contextual 468x60 GDN - Display Conservative- Conservative Topics - 300x600 GDN - Remarketing- Display - 728x90 Seattle Times Biz and Tech 300x250 KOMO ROS Pre Roll VAST KGW HP, News 300x600 GDN - Display News- MISC - 468x60 KATU HP/News 300x600 GDN - Remarketing- Display - 300x250 Yahoo General Pre Roll VAST Seattle Times Opinion 300x250 Seattle Times Biz and Tech 300x600 Hulu 300x250 Companion Banner MSN ROS 50+ & Independent 300x250 GDN - Display News- MISC- 300x600 KHQ HP, News 300x600 GDN Display Contextual- 522/Label It Contextual 728x90 Seattle Times Opinion 300x600 KIMA HP/News 300x600 GDN Display Contextual- Vote/Ballot/Election Contextual 300x600 GDN Display Contextual- Farmers Contextual 336x280 GDN - Remarketing- Display - 160x600

30,833 30,746 29,115 28,793 28,679 27,374 25,627 25,011 21,781 21,472 21,134 21,094 20,349 19,353 18,621 17,083 16,970 16,593 16,252 15,884 14,750 14,502 13,119 12,611 11,347 11,218 10,948 10,467 9,922 7,691 6,916 6,405 6,107 5,754 5,540 5,228 5,034 5,010 4,833 4,692 4,570 4,192 3,996 3,154 2,530 2,344 2,148 2,085 2,017 1,837 1,736 1,655

54 81 8 24 40 768 16 0 22 12 9 53 52 7 70 7 10 18 19 25 11 7 3 33 14 14 7 14 16 6 5 16 10 14 443 1 2 8 8 325 12 22 1 3 3 7 2 4 2 2 5 1

0.18% 0.26% 0.03% 0.08% 0.14% 2.81% 0.06% 0.00% 0.10% 0.06% 0.04% 0.25% 0.26% 0.04% 0.38% 0.04% 0.06% 0.11% 0.12% 0.16% 0.07% 0.05% 0.02% 0.26% 0.12% 0.12% 0.06% 0.13% 0.16% 0.08% 0.07% 0.25% 0.16% 0.24% 8.00% 0.02% 0.04% 0.16% 0.17% 6.93% 0.26% 0.52% 0.03% 0.10% 0.12% 0.30% 0.09% 0.19% 0.10% 0.11% 0.29% 0.06%

KEPR HP/News 300x600 GDN Display Contextual- Farmers Contextual 300x600 GDN - Display News- MISC - 336x280 GDN Display Contextual- Vote/Ballot/Election Contextual 336x280 GDN Display Contextual- 522/Label It Contextual 300x250 KING5 Pre Roll VAST GDN Display Contextual- 522/Label It Contextual 160x600 GDN - Display Conservative- Conservative Topics - 336x280 Yakima Herald VAST GDN - Remarketing- Display - 468x60 GDN - Display News- Local News- 300x600 KATU ROS Pre Roll VAST KIMA ROS Pre Roll VAST GDN Display Contextual- 522/Label It Contextual 336x280 GDN - Remarketing- Display - 300x600 Undertone Age 55+ Coupon Users 300x600 Undertone Age 55+ Undecideds 300x600 GDN Display Contextual- 522/Label It Contextual 300x600 GDN Display Contextual- 522/Label It Contextual 468x60 Undertone Age 55+ News 300x600 Undertone Age 45+ HHI <$25K300x600 GDN - Remarketing- Display - 336x280 Undertone Age 55+ Non College Educated Women 300x600 GDN - Display News- Local News- 336x280 Yakima Herald News/Opinion 300x600

1,386 1,380 1,370 1,353 1,320 911 848 841 773 596 571 540 422 209 205 199 185 152 148 136 126 116 99 31 15

4 2 2 5 1 42 1 3 12 2 4 53 52 1 1 0 0 1 1 0 0 1 0 1 0

0.29% 0.14% 0.15% 0.37% 0.08% 4.61% 0.12% 0.36% 1.55% 0.34% 0.70% 9.81% 12.32% 0.48% 0.49% 0.00% 0.00% 0.66% 0.68% 0.00% 0.00% 0.86% 0.00% 3.23% 0.00%

Google Display Network (GDN), NDN, and Undertone are premium digital inventory sources that allow us to reach custom target audiences. They serve our advertisements on sites that over index for each of our custom targeting groups. Targeting parameters include national news, local news, price over organic individuals, non college educated women, those with household incomes less than 25,000, conservative sites, independents and undecideds, and those reading articles about I-522 through contextual targeting.

The following placements are reached utilizing data/cookie pool targeting: Undertone Age 55+ Undecideds Undertone Age 45+ Undecideds Undertone Age 55+ Coupon Users Undertone Age 55+ HHI Less than $25k Undertone Age 45+ HHI <$25K Undertone Age 55+ Non College Educated Women Yahoo Couponers 55+ Yahoo Undecideds and Independents 55+ GDN-Remarketing

The following placements are reached using custom site lists: GDN - Display Conservative- Conservative Topics Sites include: Ace.mu.nu AmericanThinker.com Anncoulter.com Creators.com Hotair.com MichelleMalkin.com Mrconservative.com NationalReview.com Newsbusters.com Newsmax.com Pjmedia.com Powerlineblog.com Smith-WessonForum.com Sweetness-light.com Therightscoop.com Townhall.com Weeklystandard.com Wnd.com GDN-Display News, Undertone Age 55+ News, NDN Sites include: AccuWeather.com AP News BusinessInsider.com BusinessNewsDaily.com CBSNews.com Entrepreneur.com Examiner.com MacNewsWorld.com Newsweek.com

nytimes.com Reuters.com TechCrunch.com TechNewsWorld.com Time.com USAToday.com USNews.com WashingtonPost.com WashingTontimes.com Weather.com Wunderground.com GDN Display Contextual Vote/Ballot/Election Keywords include: Vote Ballot Election I-522 Label it Washington GDN Display Contextual Farmers Keywords include: Ag Science Agriculture Agriculture Business Washington Farming Washington Farms GDN-Display News-Local News Sites include: Bellevuereporter.com Dailyrecordnews.com Goskagit.com Highlinetimes.com Inlandnwbusiness.com Kentreporter.com Lyndentribune.com Maplevalleyreporter.com Myeverettnews.com Pnwlocalnews.com Portorchardindependent.com Southwhidbeyrecord.com Theolympian.com Tri-cityherald.com