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ford.coza Go FurtherEDITOR'S NOTES
WELCOME TO THE FUTURE. PREPARE FOR SOME
INTERESTING SHOCKS.
ay back in 1970, futurist Some examples in ths 2
Alvin Toffler argued that months sue, we offer dis
the accelerated rate of techy tinclly useful advice on freeing
nological and socal change up computer dsc space, com-
Sccompanyingsocietys transition ment on music piracy (es, it
toa “superindustial socety” remains ethically unsound) and
was leaving people disconnected, tellyou how to digits your
nd suffering from stress and gid home movies. Our cover
Sborientation.Inhis eponymous, | tory dens a huge orca
bestselling book, he defined developed unde a vel of
future shock: a5. a personal secrecy thats destined to
perception of too much change launch’ tworstage rocket into
imtoo short a period of time. orbit read about the strato-
Interestingly he popularised launch projec starting on
the tem "information ever- page 20) Wil ths change your
load" long before the arrival fife? Possibly not, atleast in BO
ofthe Internet. the immediate future. Do you
Where does this leave us? need to know about it? Damn
Are we vastly better informed fight you do
than our parents, or are we “In keeping with our policy
2 technophobes and especially of surprising (and hopetfull
jaundiced sceptics would have it impressing) PM readers at every
=no better than aggregators of opportunity, we present a short
irrelevant and inconsequential essay on sexual conflict theory
scraps? Are we overwhelmed by David Buss, a professor of
by a tsunami of information __psychology at the University
that shows no sign of letting up? of Texas. Here's an extract:
If 50, are we ignoring telltale ‘Conversely, women sometimes
cracks in our collective psyche? present themselves as costless
Its all about choice, really, sexual opportunities, and then
and if we take alittle care, we _intercalate themselves into a
won't lose the plot. Most of the man’s mating mind to such @
information we want or need is profound degree that he wakes
‘out there; it's up to us to locate, up one morning and suddenly
filter, verify and use it to our realises that he can’t live with-
best advantage. To simplify the out her ~ one version of the
process it makes sense to iden- ‘bait and switch’ tactic in
tify a like-minded person or women's evolved arsenal.”
organisation to do the hard ‘Does this sort of thing belong
work for you—Poruiat Mecianes, in the pages of Poruan Micianics?
for example. Hey, its anthropology; of course
We do our best to provide a it does
compeling mc of coment pan
ning a broed range of interest oe
waseplled out by you in our
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dvr tht contertacros mult
ble channels We cannot posiblyalandramseymedta.co.za
fire you everything you ware
but at least we can steer you in « are we indeed better informed
the right direction. than our parent? Ves
‘Associate editor Sean Woods gets a chance to burn some rubbe
Calling all inventors - again around Kyalami race track, courtesy of Fantastic Racing, wile
‘We are about to call for entries into the 2012 Posuuwr Mcciauics attending a Mvea for Men product launch. Go figure.
Inventor ofthe Year competition, so if you have an invention that
deserves attention, now's the time to get your act together.
In the coming weeks and months, we'll be providing details of
the rules, categories, entry and other essential information, including
an announcement about big prize money. See page 60. Tee
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