Public Service Announcement for Community Environmental Relief Effort iMovie Project

Lights! Camera! Action! In this assignment you will be creating a Public Service Announcement (PSA) about Environmental issues using iMovie. A PSA is different from standard advertisements that market a product or service. A PSA is intended to change your audiences interest by raising awareness of an issue, affecting attitudes, and stimulating action. PSAs do this in a variety of ways: They inform and educate They model/show good behavior They use actors/persons of interest to their audience They are creative and entertaining YOU will be the designers, writers, and editors and your audience will be Eastwood Middle School students. Your teacher will be the producer and provide content and instructions and guidelines. One goal of this project is that the finished products can be used to help everyone become more aware of the impact their environmental topics have on communities.

Directions
After gaining a sense of your environmental topic and what kind of impact they have on communities. You will be using the information that we have covered in our article review and Inspiration web assignment, as well as other Internet resources to create a Public Service Announcement to encourage communities to provide relief efforts to a particular community that has experienced an environmental issue.

Step 1: Storyboarding and Script Storyboarding

Storyboarding is the mapping of your video story in pictures. This is the sketch of your video. You will map out: How the video begins: Opening and title Integration of Common Language poster and reading Sketch of various shots demonstrating correct behavior Script or dialogue for all the participants How the segment will end Credits Using the provided Video Storyboard Worksheet, brainstorm several ideas first. Sketch out your ideas, pictures and script on the storyboard handout. Show your teacher your storyboard draft. Make final edits after discussion with the teacher. Turn in a one complete Video Storyboard Worksheet for your project.

Requirements: Topic Slide: Include the type of environmental issue (Pollution, Recycling, energy, transportation) you are covering and a hook to make your audience interested. (ie. What Can We Do? Pictures and Facts about your topic (3 stats) Pictures and Facts about your topics historical impact (past environmental issues) What Can We Do? o Include ways people can prepare for your topic o Include ways people can get others involved in your topic (5 ways) o Include how the public can support communities that have been affected by your topic. (5 ways) Conclusion Slide

Step 2: Creating the Public Service Announcement iMovie

This is frequently the longest stage in video production. This is where you assemble the images and sound to tell your story. You will edit and design your own PSA using the information that you have gathered in your previous assignments. Post-production work will include: Capture of video clips onto computer Use of film clip Trimming and clip Spitting to rough cut your pieces together for basic continuity and to see how the story flows Addition of photos and use of the Ken Burns editing effect Application of Transitions Development of Title Development of Credits Preview and get feedback from others Make necessary edits and changes after feedback Make final version of video Export video for viewing Detailed technical instructions will be provided throughout the project.

IMovie Layout

Importing video to iMovie Event Browser

1. 2. 3. 4. Once you have selected your video clips you are ready to put them into iMovie. Select File and then click on Import and select Movies. Select the movie that you want to import and click Import. Do this for each movie clip you want to import to your project.

Put clips into your project browser

1. Drag the clips to your project browser in the order that you want for your movie. 2. Check the total time. Directly above the clip viewer will be the total time of your video.

Import your photos into iMovie

Drag and Drop your photos from your folder to the edit project area. (Photos should be jpg or tiff file format)

You can save them to the desktop and then drag them into your folder. When your iMovie is open, click and drag your pictures to the project browser in the correct order that you want them to play in your movie.

Editing:
Skimming Skimming allows you to preview clips by simply moving the mouse over any Event clip in the Event Browser. Skimming also previews the audio. This can be distracting for some but can be easily remedied by muting the Audio Preview button. You can play a clip by moving the cursor over a clip and pressing the Spacebar. To stop the playback, simply press the Spacebar again.

Trimming Clips You may also add isolated portions of a clip by skimming through the clip then clicking on the area of the clip you wish to add. The yellow selection box will appear and you can adjust the selection by dragging the yellow selection handles on the left or right side.

Clips can easily be reorganized in the Project Browser by clicking and dragging them to a new location within the Project. If you accidentally drop a clip where you didnt intend to, simply Undo the mistake by pressing Command-Z of choosing Edit > Undo from the menu bar. Splitting Clips If you like to reorder the action of a single clip when adding it to the Project without changing it in the Event Browser you can select the clip in the Project Browser then choose Edit > Split Clip from the menu bar. This will divide the clip in the Project but retain the same order in the Event Browser.

Cropping Clips

Sometimes you just can avoid shooting video that isnt framed well. Cropping allows you to select a specific area of a clip eliminating unwanted surrounding areas. To crop a clip, skim the clip in the Project Browser to find a reference frame and click to select. A green selection window will appear over the footage in the Viewer window. Drag and adjust the corners of the selection window to find a view you like. You can preview your selection by clicking the Play clip button. Once you have found a selection you like click Done to close the Crop window.

Editing pictures Try it with the Ken Burns Effect and without; you can choose to include that or not. Double click on the block box located at the top right corner of your picture that you want to edit.

You now have the option to remove the Ken Burns effect, which moves you across the image. Select Fit to remove the Ken Burns effect. Crop some of the picture if you do not want to include everything. Select Done once finished editing the picture.

Title Slide
Titles are used to incorporate text into your project. Depending on the effect you want, a clip can have a title overlay or a title can be standalone over black background. Click the Titles button to open the Titles Browser window. 1. Add a title to your project. Include the words: Environmental topic and title. 2. Select the T for Title in your toolbar.

3. Select which titles slide formats you want to add. 4. Click and drag the format onto the Project Browser. If you want the Title to stand alone, position your mouse before the appropriate clip before you release the clip. You'll know you're between shots if there's a green line.

5. If you want the Title over a clip, iMovie gives you the choice of overlaying the Title on the beginning, the end, or the entirety of a clip. The blue highlight will show you what you've chosen. 6. To change the actual text of the Title, double click in the Preview Window onto the placeholder text. 7. iMovie lets you individualize your titles. Click on the show fonts button in the top left-hand corner of the Preview Window. From here, you can specify Font, Font Size, Kerning, Alignment, etc. 8. To preview the title, click on the play button at the top right-hand corner of the Preview Window. 7. 9. To exit the Title editing process, click Done. 10. To change the duration of a standalone Title, hold the Control Key and click on the blue indicator dialogue window, and go to Set Duration.

11.To delete a Title, click off the Title, and click back onto it so that it's highlighted yellow. Then hit the delete key.

Conclusion Slide
Add a conclusion slide at the end of your movie Title of Movie (same as first slide) Created: Mr. Feeneys Computer Technology Class Fall 2012 Edited by: Your Name Images provided by (sources where you found your images) Other sources used in project

Add transitions to your movie

Sometimes cutting from one clip to the next can be abrupt, or a little too quick. A transition creates a fluid segue from one clip to another, blending the ending of a clip to the beginning of the next clip.

1. Add transitions to your project. 2. Select the box with triangles for Transitions in your toolbar.

3. Select which transitions slide you want to add. 4. Drag it in front of your movie clips where you want to add it in the project browser. If you add a transition at the beginning or end of a Project, iMovie will automatically add empty black frames for opening titles or ending credits. You can change the attributes of a transition by holding down the Control key while selecting the transition.

Step 3: GarageBand Directions Your year movie needs an accompaniment. Compose a GarageBand song to complete your movie.
Composing your music accompaniment: 1. Open Garage Band. 2. Start a new project and name it (The name of the document should relate to what the document is about).

3. You are going to use the readymade loops that come with GarageBand. Select Loops and click Choose.

Garageband Layout

Add an Instrument

Record and Video Options

Clock

Volume

Add Loops, Track, and Media,

4. You will start with one track (Grand Piano) and can add more. To add a track, click on the + sign at the bottom of the window and then choose the instrument.

You can add two different types of keyboards to use as instruments while composing your music. Click on the word window and select keyboard.

5. Click on the eyeball icon below the list of tracks.

6. Click the oval button named for the instrument you want.

7. To listen to a loop, click its name. 8. Click a category or adjective button: Country, Jazz, Relaxed, Acoustic, etc., and so on. In fact, click as many as you like. GarageBand will filter its list of loops to only show the loops that fit your description.

9. To place a loop, drag the loops name upward and into position. If you drag into an empty track area, you will create a brand new track, already set to play the instrument whose name you dragged. 10. Once youve added a loop to your piece, or if you want to give up and start over, click the Reset button.

11. Watch the time. Your accompaniment should be the same length as your video.

You can change the LCD screen to display measures or time by clicking on the up and down arrows on the left side of the screen.

12. Be sure to save it when finished.

Adding your musical composition to your movie: 1. Open the iMovie. 2. Go to the Audio section. 3. Drag your GarageBand composition to the audio line below the video clips. 4. Watch your movie all the way through and see how your production turned out. 5. When it is completed, export your iMovie to QuickTime (see next part of directions to learn how to export your movie to Quick Time).

Step 4: Exporting your Movie to QuickTime

Finish your movie and song. Save them. Go under Share and select Export using QuickTime:

Make sure your project is named correctly. Put your name as what you save your project as Select where you want to save it: Choose computer technology desktop folder.

Export: Export Movie to QuickTime Movie Change the Use to Streaming Medium:

6th Environmental Issues PSA Checklist

Name:__________________________________

Requirements Title (Environmental topic and name) Hook information (stats and facts) Community Relations (Community support) Editing (removal of all blank spots, poor screen shots, smooth transitions between segments) Public Relations Effect (transition, effects, readability, flow) Credits (all resources included, video credit, images credit) Quick Time (export and playability)

Completed

Date Checked

Name: ____________________________________________________Period: ___________________Date: _________________

6th Grade PSA iMovie Project Rubric

Inquiring and Analyzing
0 The student does not reach a standard described by any of the descriptors below. Student states main reasons why environmental issues are relevant. Student states some of the main findings of environmental issues done through their individual research. Students outline their findings on environmental issues in a way that states why they need to develop a PSA to help communities stay safe.

Developing Ideas
The student does not reach a standard described by any of the descriptors below. Student states one basic finding on environmental issues. Students create one design idea used to present to the class on their planning chart. Planning chart is presented incomplete. Student states few findings on environmental issues on their planning chart. Students create more then onedesign idea and outlines reasons for choosing the design with reference to the design specifications. Students develop a few findings and solutions for environmental issues on their planning chart. Students create a range of design ideas. It is done in a way where they can easily follow and present these findings to the class. Students develop accurate planning charts that include drawings diagrams, pictures, charts, etc. Students develop an outline of findings on environmental issues and why it is such an underlying issue in our society. These aspects of their research can easily be followed on their planning chart, which will be used as a guide for their final project. Students develop accurate planning charts that include drawings, diagrams, pictures, charts, etc. that outline requirements.

Creating the Solution

The student does not reach a standard described by any of the descriptors below. While creating their PSA student demonstrates minimal technical skills. Their segments are created poorly and are incomplete. Overall Power Point is hard to follow and obtain relevant info. While creating PSA students demonstrates satisfactory technical skills. Individual segments include findings and adequately present these to the audience. States changes that have been made to better their PSA from their original planning chart. Students demonstrate competent technical skills. They create segments that list their findings on environmental issues and take into consideration of the audience and use a variety of visuals. Segments flow appropriately throughout their PSA and shows changes from original planning chart. Students demonstrate excellent technical skills. Segments not only list findings but also outline them while creating visuals that correlate with findings. Final PSA functions as intended and is presented appropriately. Explains changes made from planning chart and applied to final project.

Evaluating
The student does not reach a standard described by any of the descriptors below. The student describes one way on how to find a solution for the occurring environmental issues faced in todays world.

1-2

3-4

Student defines environmental issues in a way that is relevant to their peers. Students list how they could improve their environmental issues PSA. They will outline how the solution to the problem could have a real life impact on their peers.

5-6

Students explain in detail their findings on environmental issues. Students are able to state and prioritize their findings on why environmental issues are relevant to them as an individual. Students develop a design brief outlining key points of their research. Students not only explain their findings on environmental issues, but also justifies why environmental issues are relevant issue in todays world. They state, prioritize, and describe their findings in a design brief that can easily be followed.

Students not only defines environmental issues and makes it relevant to their peers but also gives specific examples that their peers can relate to. They present one way their PSA can improve. With guidance, they describe the impact their PSA has on their peer.

7-8

Students not only defines environmental issues and makes it relevant to their peers but also gives specific examples that their peers can relate to. They present different ways their PSA can improve. They describe the impact their PSA has on their peers.

Comments:

Total

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