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Abstract
The purpose of this study is to explore the extent to which Jordanian mobile
telecommunication display importance toward the practices of social responsibility
via stakeholders (Community, Employees, Customers, Suppliers, Environment,
Shareholders), and to determine the level of differences in the awareness of social
responsibilities elements among sample study according to their personal
characteristics, The study also seeks to evaluate the impact of social responsibility in
managing the corporate image. Data were gathered using a questionnaire that was
administered to managers, employees, and customers in Amman city, Different
suitable descriptive and inferential statistical tools were used to test the questions and
study hypotheses. The findings show the following:

23

1. Jordanian mobile telecommunication display high importance toward the

practices of social responsibility via stakeholders as indicated by the total
average mean (4.30).
2. No significance differences in the awareness of social responsibilities
elements among sample study according to their personal characteristics.
3. A significant impact for social responsibility in the management of corporate
image.
4. No significant impact for social responsibility in the management of self
image.
5. A significant impact for social responsibility in the management of projected
image, it appears that the social responsibility toward the employees and
suppliers display more impact on the management of projected image.
6. No significant impact for social responsibility in the management of perceived
image. But it reveals that there is a significant impact for social responsibility
toward suppliers in the management of perceived image.
Key words: Social Responsibility, Corporate Image, Mobile
telecommunication.

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