BUYING BEHAVIOUR ON TOOTHPASTE COLGATE

Project submitted to

H & G H Mansukhani Institute of Management in partial fulfillment of the requirements for

Master in Management Studies

By

KUNAL JAGOTRA Roll No: 20 (MARKETING) Batch: 2012 - 2014

Under the guidance of

(RAJENDRA DHAVANE)
1

BUYING BEHAVIOUR ON TOOTHPASTE COLGATE

Project submitted to

H & G H Mansukhani Institute of Management in partial fulfillment of the requirements for

Master in Management Studies

By

KUNAL JAGOTRA Roll No:20 MARKETING Batch: 2012 - 2014

Under the guidance of

RAJENDRA DHAVANE

H & G H Mansukhani Institute of Management Ulhasnagar

April 2012-14

Students Declaration
I hereby declare that this report submitted in partial fulfillment of the requirement of MMS Degree of University of Mumbai to H & G H Mansukhani Institute of Management. This is my original work and is not submitted for award of any degree or diploma or for similar titles or prizes.

Name Class

: KUNAL JAGOTRA : SY MMS

Roll No. : 20 Place Date : Ulhasnagar :

Students Signature :

Certificate
This is to certify that the dissertation submitted in partial fulfillment for the award of MMS degree of University of Mumbai to H & G H Mansukhani Institute of Management is a result of the bonafide research work carried out by Mr Kunal Jagotra Under my supervision and guidance, no part of this report has been submitted for award of any other degree, diploma or other similar titles or prizes. The work has also not been published in any journals/Magazines.

Date

Place: Ulhasnagar

Faculty Guide

Director

(RAJENDRA DHAVANE)

(Dr. Swati Sabale)

Appendix 5 : TABLE OF CONTENTS:

Chapter No. 1 2

Particulars Executive Summary Introduction Introduction to the subject/ topic Introduction to the industry/sector Introduction to the company Literature Review (Secondary Data) Research Methodology Problem Definition Objectives Hypothesis Sources of data Coverage of area Research design Sampling method Sampling size Tools of analysis Limitations Scope of the report Analysis and Findings Hypothesis validity (if any) Suggestions/Recommendations Conclusions Bibliography and References Annexures List of symbols Questionnaire

Page No. 1

3 4

5 6 7 8 9 10