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The performance of a technology has a recognized pattern over time . If properly understood, can be of great use in strategic planning. Neglecting the pattern might lead to losses.
Decline stage
time
time
Multiple-generation technologies
Technological performance index
Generation II
Generation I
time
Science-technology push
Driven by scientific discovery and inventions New market definition and new industry creation Driven by the transformation of demographics User-involved innovation
Market pull
time
Product/process innovation
Innovation rate Process innovation
Product innovation
Chaotic stage
Time
Diffusion of innovation
Comparative advantage Compatible with existed behavior/value Relative complexity Testability for adoption Visibility of performance
Competition of diffusion
100% Cumulative Adoption rate Quick diffusion and dominate the market Delaying diffusion and diminish the competitiveness
time
Adoption rate
time
Reference
Rogers, Evertt M. (1995), Diffusion of Innovation, Fourth edition, Free Press, New York. Utterback, James M. (1994), Mastering the Dynamics of Innovation, Harvard Business School Press, Boston, MA.