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Technological Life Cycle

The S-curved miracle

The performance of a technology has a recognized pattern over time . If properly understood, can be of great use in strategic planning. Neglecting the pattern might lead to losses.

The S-curved technological progress


Natural bottleneck Emerging stage new invention Technological Progress stage application innovation Mature stage market penetration

Technological performance index

Decline stage

time

Technological market value


Market value Critical stage

time

Multiple-generation technologies
Technological performance index

Generation II

Envelope route of TLC Generation III

Generation I

time

Interaction between Technology and Market

Science-technology push

Driven by scientific discovery and inventions New market definition and new industry creation Driven by the transformation of demographics User-involved innovation

Market pull

Market value of Product life cycle


Market value Time lag relative to technological innovation

time

Product/process innovation
Innovation rate Process innovation

Product innovation

New wave innovation

Chaotic stage

Dominate design stage

Time

Diffusion of innovation

Comparative advantage Compatible with existed behavior/value Relative complexity Testability for adoption Visibility of performance

Competition of diffusion
100% Cumulative Adoption rate Quick diffusion and dominate the market Delaying diffusion and diminish the competitiveness

time

Bandwagon effect for quick diffusion

Adoption rate

Quick diffusion by mass communication


Delaying diffusion by means of word-of-mouth promotion

time

Reference

Rogers, Evertt M. (1995), Diffusion of Innovation, Fourth edition, Free Press, New York. Utterback, James M. (1994), Mastering the Dynamics of Innovation, Harvard Business School Press, Boston, MA.

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