Format of the MR Report

Title Page Executive Summary Introduction Objectives, and Scope Definition of the Constructs Research Method and Procedures Data Analysis and Findings Conclusions and Recommendations Limitations Appendices

Executive Summary

Research Objectives Concise statement of method Summary of findings Conclusion and Recommendations

Introduction

Profile of the sector Profile of the Organisation Profile of the products/ services Rationale for the project Objectives Scope/ TOR/ RQs