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Reference Johnson, G., Scholes, K. and Wittington, R. (2012) Fundamentals of Strategy, 2nd edn. Unite States: Prentice Hall.

Hitt, R., Ireland, D. and Hoskisson, R. (2008) Strategic Management: Competitiveness and Globalization, Concepts and Cases. Unite States: Cengage Learning. Robbins, S. and Coulter, M. (2012) Management. Unite States: Prentice Hall.

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