case in point

Title: Evaluating impact on sales by advanced recursive chain forecasting models Industry: Technology Country: US

Challenge
The client wanted to evaluate the impact on sales by the replacing existing brands with a single less-space occupying product as it was facing issues as Increasing instances of malicious downloads Diculty in storage and use

Approach

Trend/Comparative analysis for Product A& Product B

Seasonality analysis & normalization

Forecasting Analysis

Drivers analysis

Data harmonization and analysis over time; Sales trend of Product A (new introduction) and Product B (existing) Recursive chain forecasting model and Bayesian network model to determine impact on sales Used techniques such as Granger Causality and Cross Price Elasticity for suggesting prescriptive measures for enhancing sales

Result
Formulated bundling strategies by identifying products whose sales were impacted the most Identied segments that responded well to the introduction of the new product and suggest measures for improving sales blueoceanmi.com | 1

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