Project Synopsis

By:Suradev

 Company

Limited.

:- Primacy Industries

Research

Europe.

Topic:- Candle Market in

Introduction
Is

one of the largest manufacturers of scented candles Globally. Major exports to Europe and US. Displayed at Wal-Mart, Pier, Candle Artisan, Dollar Store, and Bill Blass and so on. Ekam brand to local market

Problem Statement

To analyse the customer potentiality in European countries. To identify STP Process [Segmentation, Targeting & Positioning] of Candles in Europe. To develop the product export of the company.

Objectives: To

analyse the European candle market. To understand the customer potentiality. To understand brand positioning & Targeting of Primacy candles.

METHODOLOGY OF STUDY Source Of Information: This study mainly comprises of two data i.e.

Primary Data: It is the data which is collected for the first time. In this study it will be conducted by :A). Interaction with the general manager B). Interaction with Marketing Department. C). Mode of product sale, any middle-men involved. D). Existing and future Government /institutional support required

Secondary Data: It is the data where it is already available. A). Internet B). Magazines C). Articles D). previously collected data