Samantha J.

Gilham
sjgilham@gmail.com 570.249.1083

PROFESSIONAL EXPERIENCE
Johnson & Johnson, New Brunswick, NJ Corporate Communications Specialist/Fellow (External & Internal), July 2012 Present Strategize and implement social media campaigns to drive company awareness and reputation Create and coordinate content for external J&J sites such as J&J Corporate Blog, Twitter, and other platforms Manage employee intranets by developing original content, updating sites, and tracking metrics Analyze intranet metrics and use results to influence internal communication planning and measurement goals Develop and implement strategic internal communication plans aimed at increasing employee engagement and company-wide alignment for IT, Global Health Services, Legal, HCC&P, and Our Credo Track and measure external presence, reach, and reputation on social media platforms Project manage content for J&J blogs, JNJ.com, J&J News Center, and social media channels Prepare news releases, Q&As, memos, briefing books for and attend external conferences, trade shows, and panels Partner with third-party agencies and corporate TV studio to storyboard and produce videos for internal use Assist in creating executive leadership messages and videos Kaplan, Inc., Central/South territory, NJ Graduate Marketing Manager, February 2009 July 2012 Led new business in a niche market resulting in increased company revenue Built and maintained both new and old relationships with university student organizations, departments, advisors, and offices Created and executed marketing campaigns to increase brand awareness and promote products Recruited, trained and managed 15-person team of campus representatives/students to assist with marketing campaigns Developed several written communications and presentations to promote products and company externally Mastro Communications, Inc., Warren, NJ Account Executive, May 2008 February 2009 Established and promoted client brand awareness by securing media placements in highly-circulated online and print media Developed relationships with members of the media, digital and print Oversaw the creation, editing, and production of press releases, product releases, and other print materials for clients Prepared press kits and materials for client events Managed and trained staff to use digital and social media to promote clients

EDUCATION
Rutgers University, School of Communication and Information, New Brunswick, NJ Masters in Strategic Communication, Spring 2012 May 2014 - GPA 3.9 MCIS Graduate Student Association Co-President Teaching Assistant, Marketing, Media, and Communication, Fall 2013 & Spring 2014

Rutgers University, Rutgers College, New Brunswick, NJ Bachelor of Arts in Journalism & Media Studies, August 2004 May 2008 Deans List, Gamma Sigma Alpha Honor Society Copy Editor, The Daily Targum newspaper

ADDITIONAL SKILLS
Adobe InDesign, Cision Media Software, SharePoint intranet management, Google Analytics, Pigeon newsletter creation and tracking, Spredfast Enterprise Social Media software