Professional Documents
Culture Documents
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THE MAJOR PLAYERS …
* Fair n lovely
* Fairever
* Fair n Handsome
O th e rs in clu d e M e n z a ctive e tc .
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DEMAND
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COMPETITOR STRATEGIES
• Growth strategies-
a)Market Penetration- Lowering of prices by the companies.
stressing on importance of fairness cream
in life of non-users in ads.
b)Product Development-improvement in quality& upgradation of
the product.
c)Diversification-existing brand is extended into new product.
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SEGMENTING,TARGETING&POSITIONIN
G
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Presented By—
Girijesh tripathi
R. No.1001
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