Name: Pratik Parekh Roll No: 09 Sem- V Date: 10/07/2013

BEst and BEkaar

This week we have quite a collection of the best and worst of Indian advertising. From condoms to hotel price comparison sites, we've got 'em all. This week we have quite a collection of the best and worst of Indian advertising. From condoms to hotel price comparison sites, we've got 'em all. Some got on top while some were caught with their pants down:

Best Advertiseme ts
!ero "oto#or$
utes! kids, prett! !oung girl, whack! dance moves and a shin! new twowheeler " a recipe for a #est in our humble consumer panel's view.

% o
The onl! villain in this tale of love is acidit!. Two !oung men are v!ing for the same maiden. $owever, one makes the fatal move of not knocking back the love potion that cures this most unkind of all afflictions. %nd, as a result, he must see the love of his life walk wa! with the man in the ne&t cubicle. 'ur panel's a sucker for this modern love stor!.

Dettol
(ith the monsoon well settled and along with it a smorgasbord of diseases, our panel is all for awarding the cleanest, most clinical, of all spots the top slot.

Bekaar Advertiseme t %le&trol'( R) *ater P'ri+ier

'ur panel is not impressed b! this brand's decision to highlight the st!lish contours of a water purifier with barel! an! mention of its abilities to purif! bacteria riddled waters of Indian cities. %nd a celebrit! face telling us about the man! lu&uries in her life and homes across the world certainl! didn't help matters either

D're(
$owever, some people are not feeling the love. In fact it has disappeared entirel! as our panel sends this spot about ver! touch! people and passion that never ends straight to the bottom. )erhaps, the! ought to have stuck to the tried and tested positions.

,riva-o
an't find a hotel that fits in !our budget* This spot tells us to go to a site that provides the best price comparisons !ou could ask for. Fair enough. #ut our panel found the ideal location for this ad and the! didn't even have to press a ke!.