Name: Pratik Parekh Roll No: 09 Sem- V Date: 21/08/2013

BEst and BEkaar

If theres any lessons to be learned this week, its that celebrities work, but strong simple scripts work better. ET SPECI !" fter a brief hiatus, our panel is back and as opinionated as e#er. If there$s any lessons to be learned this week, it$s that celebrities work, but strong simple scripts work better. nd that a few token foreign models do not guarantee mass popularity or e#en likeability. %ead on for our panel$s #erdict on some of Indian tele#ision$s latest commercials

Best Advertisements
Best - Tanishq &iscrimination, se'ism, glass ceilings, et cetera, are all troubles of the past in the parallel uni#erse of Tanish(. )orking women today face a new set of problems. *or instance, a female boss who thinks the gold hanging on your ear is out of place and might keep the clients from gi#ing that brilliant presentation you worked on through the night their undi#ided attention. +ur panel gi#es ,iss -oss a .ero but the spot gets a gold star. Best - TVS young man bra#es seemingly impossible terrain in order to get a kid to school. +ur consumer panel finds enough cc in this spot to put it in the rider$s seat. +f course, a little cameo from Captain &honi gi#es it e'tra horsepower

Bekaar Advertisement
Bekar - Zen Mobile young man captures some pi#otal and some not so critical moments of his life on his camera phone. There$s the #ideo of a women in a red dress con#eniently standing o#er an air #ent, a notso/secret #ideo of young girls sunbathing, and finally a surprise candle/light dinner with the girlfriend. +ur panel has flipped trough this photo album and didn$t find the 0en in this mobile. Clearly, it$s hard to make a cle#er smartphone ad.

Bekar - Nerolac The magic realism of this campaign which features people carting a gigantic umbrella around narrow gullies and streets meets the uncompromising literal mindedness of our panel. E#en an entirely unnecessary guest spot from 1ing 1han doesn$t sa#e this ad about waterproof paint from being a total washout.