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5. Quantitative Research :
based on measurement of quantity or amount. It is
applicable to phenomenon that can be expressed in terms of
quantity
6. Qualitative research :
Is concerned with qualitative phenomenon ie. the
phenomenon relating to or involving quality or kind.
Ex. Motivation research ; Attitude or opinion research –
Specially important in behavioral sciences.
7. Conceptual Research :
It is related to some abstract ideas or theory – generally used
by philosophers or thinkers to develop new concepts or to
interpret existing ones –
8. Empirical research :
it relies on experience or observation alone – without
due regard for system and theory – it is data based research,
coming up with conclusions which are capable of being
verified by observation or experiment
Significance of research:
Research inculcates scientific and inductive thinking
and it promotes the development of logical habits of thinking
and organization
It provides the basis for nearly all govt. policies in our
economic system
- It has its special significance in solving various
operational and planning problems of business and
industry
-It is important for social scientists in studying social
relationships and in seeking answers to various social
problems.
TESTING HYPOTHESIS
RESEARCH DESIGN :
“Research Design is the arrangement of
conditions for collection and analysis of data
in a manner that aims to combine relevance
to the research purpose with economy in
procedure”
3.Experimental Group :
A group of elements which is administered some
form of experimental treatment is known as the
experimental group.
4.Control group :
When a group is exposed to usual conditions and
which does not receive any experimental treatment are
called control group.
Eg. Special coaching ; farmers exposed to TV program
5.Treatment :
The different conditions under which the experimental
groups are put are usually referred to as treatment.
Eg. Comparative impact of three varieties of fertilizers on
the yield of wheat.
6.Experiment :
The process of examining the truth of a statistical
hypothesis relating to some research problem. Eg
experiemnt to examine the usefulness of a certain newly
developed drug.
7.Experimental units: The pre determined plots or the blocks
where different treatments are used is known as
experimental units.
Different Research Designs : Page:26
Page:57
It may be noted here that only the neutral and the two extreme
categories ( most favoured and most unfavoured) on which the
statements are to be judged are defined. The remaining eight are
unlabelled to create the impression of equal appearing intervals
between the three labels.
3) The scale value of a statement is computed as the median position
to which it is assigned by the group of judges.
4) A final selection is made taking items or statements that are
spread out evenly along the scale from one extreme position to the
other and for which there are more judges’ agreement.
3) Summated Scales ( Likert Scale )
This scale consists of a set of items ( statements) to which
the subject is asked to react. The respondents are asked to respond
to each item in terms of several degrees of agreement or
disagreement and the scores may be, for eg. strongly agree - 5 ;
agree-4; undecided-3; disagree – 2; and strongly disagree – 1.
Total score is obtained when all the weights are summated
4)Semantic Differential (S D) Scale:
This is developed by Charles E.Osgood and others in 1957.
The word Semantic means relating to meaning in language. SD
scaling is an attempt to measure the psychological meanings of an
object. This scaling technique is used rather easily in decisional
survey research. Its main use has been in connection with
comparison of brand and company images, determination of
attitudinal characteristics of consumers and analysis of the
effectiveness of promotional activities.
“The S D scale is a technique for psychological measuring of
things, usually concepts or objects of people. It consists of a series
or set of descriptive adjectives or phrases which are polar
opposite”. They are generally classified into three categories
1.Evaluative : Good – Bad ; Beautiful – Ugly; Clean – Dirty;
Fair-Unfair
2.Potency : Large – Small; Strong – Weak; Thick – Thin;
Loud-Soft; Deep – Shallow.
3.Activity : Fast – Slow; Active – Passive; Sharp-Dull.
The respondents are asked to describe the concept under
investigation according to the set of scales using the method of
rating. Thus, the technique enables an investigator to examine
both the context and intensity of people’s attitudes.
SURVEY RESEARCH :
DATA COLLECTION :
Primary Data : are collected afresh and for the first time –
original in character – we collect primary data during the course
of doing experiment in an Experimental Research, but for
Descriptive Research, we can obtain primary data either through
observation or through direct communication with the
respondents.
Methods :
Observation method : Commonly used in studies relating to
behavioural sciences – we all observe many things, but it is not a
scientific observation – it will become scientific when it serves a
formulated research purpose, is systematically planned and
recorded and is subjected to checks and controls on validity and
reliability – eg. investigator himself looking at the wrist watch the
respondent is using instead of asking with him the brand of wrist
watch, child behaviour
Advantages : Subjective bias may be eliminated – it gives
information relating to current state of affairs – Independent
of respondent’s willingness or capability to respond
Disadvantages : time consuming and expensive – limited amount
of information is available – extraneous factors may interfere.
Types of observation :
a. Structured and unstructured observation :Structured
observation is characterised by a careful definition of the units
to be observed – there should be standardised conditions of
observation – proper method of recording.
b. Participant and non-participant observation :In participant
observation, the investigator observes by making himself a
member of the group he is observing so that he can experience
what the the members of the group experience. Eg. study on
the lifestyle of fishermen community.
c. Controlled and uncontrolled observation : if the observation is taking place
in a natural setting, it is uncontrolled – when observation is taking place
according to prearranged plans, it is controlled.
Interview Method :
a) Personal Interviews : Face to face – Interviewee may also ask
Questions – direct personal investigation – on the spot and meet
the people – Govt committees and Commissions – usually
carried out in a structured way ( known as Structured
interviews) – with structured questions – rigid procedure –
Unstructured interviews are flexible – do not follow a
predetermined set of questions – interviewer has much
freedom to ask questions – it lacks comparability of one
interview with another – it requires greater skill and
knowledge – exploratory or formulative research, go for
unstructured and descriptive research, go for structured
interview
Focussed interview :meant to focus on the given experience of the respondent
– interviewer has the freedom to decide the manner and sequence of
questions to be asked – confine the respondent to a discussion on issues to
which he is conversant- generally used in the development of hypotheses
and constitute a major type of unstructured interview
Clinical Interview : is concerned with broad underlying feelings
or motivations or with the course of individual’s life experience –
generally left to the interviewer’s discretion
Non-directive interview: the interviewer’s function is just to
encourage the respondent to talk about the given topic with a
bare minimum of direct questioning – interviewer is acting as a
catalyst
Telephone Interview :
Questionnaires
Collection of data through Schedules :
Some other methods of data collection :
1. Warranty Cards : Usually postal sized card used by dealers
of consumer durables to collect information regarding their
products. It is printed form of questions on the ‘warranty
cards’ which is placed inside the package along the products
with a request to fill in the card and send it back to the
dealer.