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knowledge
theorylaw
message
informationdataGoogle
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A-1
3.
4a.
2b.
4b.
2a.
1.
1
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New Age
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1.1
1.2
10
1.3
15
23
2.1PEST
23
2.2
28
2.3SWOT
33
43
3.180/20BCG
43
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3.2
48
3.3
53
63
4.1
63
4.2
68
4.3
72
79
5.1
79
5.2
83
5.3
88
95
6.1
95
6.2
102
6.3
106
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115
7.1
115
7.2
121
7.3
ERG
124
135
8.1
135
8.2
143
8.3
147
159
9.1
159
9.2
164
9.3
169
179
10.1
179
10.2
186
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10.3
191
199
11.1
199
11.2
203
11.3
208
215
12.1
215
12.2
221
12.3
225
235
13.1
235
13.2
240
13.3
250
259
14.1
259
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14.2
265
14.3
272
281
15.1
281
15.2
287
15.3
292
299
16.1
299
16.2
302
315
319
322
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1.1
MicrosoftBill Gates
11
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1-1
1.
vision
mission
purpose
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goal
1-2
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1-3
chief
executive officer, CEOCEO
120%
2.
objective programming
1-4
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1961CharnesCooper
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1-1
1-1
3.
production function
Qheal = fhealLKT
Qlove = flove LKT
Qwork = fworkLKT
Qsoci=fsociLKT1-5
QLKT
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4.
Pareto optimum
1-6
Pareto
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10
Thomas A. Edison
Tolstoy
1.2
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11
1.
1-8
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12
2.
perceived value
Doyle2000
trade-off relationship1-9
perceived price
perceived quality
unique
selling point, USP
Value Based
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13
Management, VBM1-10
paradigm learning
benchmarking learning1-11
1-2
1-2
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. .
, 2014.02
ISBN 978-957-11-7527-0 ()
1.2.
494
103002088
1FT5
246.7
106 3 3 9 4
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