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knowledge

theorylaw

message

informationdataGoogle

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A-1

3.

4a.

2b.

4b.

2a.
1.
1

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New Age

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1.1

1.2

10

1.3

15

23

2.1PEST

23

2.2

28

2.3SWOT

33

43

3.180/20BCG

43

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3.2

48

3.3

53

63

4.1

63

4.2

68

4.3

72

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5.1

79

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83

5.3

88

95

6.1

95

6.2

102

6.3

106

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115

7.1

115

7.2

121

7.3
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124

135

8.1

135

8.2

143

8.3

147

159

9.1

159

9.2

164

9.3

169

179

10.1

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10.3

191

199

11.1

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1.1

MicrosoftBill Gates

11

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1-1

1.
vision

mission
purpose

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goal

1-2

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1-3

chief
executive officer, CEOCEO

120%

2.
objective programming

1-4

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1961CharnesCooper

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1-1

1-1

3.

production function
Qheal = fhealLKT
Qlove = flove LKT
Qwork = fworkLKT
Qsoci=fsociLKT1-5
QLKT

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love production function

4.
Pareto optimum
1-6

Pareto

productivity unchanged in the short run


1-7

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10

Thomas A. Edison

Tolstoy

1.2

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11

1.

1-8

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12

2.
perceived value

Doyle2000

trade-off relationship1-9
perceived price
perceived quality

unique
selling point, USP

Value Based

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13

Management, VBM1-10
paradigm learning
benchmarking learning1-11

1-2

Sheth Newman & Gross (1991)

1-2

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. .
, 2014.02

ISBN 978-957-11-7527-0 ()
1.2.
494

103002088

1FT5

246.7






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