SUMMER TRAINING PRESENTATION ON MARKET DEVELOPMENT OF PEPSI

PRESENTED BY: LALIT KUMAR IInd MBA 3RD -SEM

INTRODUCTION
PepsiCo entered India in 1989.

It became throw company largest selling soft drinks

company.

The company has invested heavily in India making it one

of the largest multinational investor. PepsiCo is also dominant player in snacks food segment in India.

COMPANY PROFILE
Pepsico is the largest FMCG companies there is that

is engaged in the food, beverage, and snack industries.

The company through its subsidiaries.

The companys soft drink business operates as the

pepsi-cola company and is comprised of two business units one is pepsi-cola North America and pepsi-cola International.

CONTINUE
Pepsico is also operating several food franchise

including pizza hut, KFC etc.

The companys principle business include
Frito-lay snacks Pepsi-cola beverages

Gatorade sports drinks

Tropicana juice

OBJECTIVE

To increase the brand loyalty among the retailers.

To increase the retailer satisfaction. To ensure visit purity and charging.

To know retailers expectation from company.

RESEARCH METHODOLOGY

SOURCES OF DATA 1. Primary data. 2. Secondary data. SAMPLE SIZE * 46 Respondents. SAMPLING METHOD * non-probability sampling.

DATA ANALYSIS
Which company beverages you sell?

60%

FINDINGS

There is good hold of PepsiCo in CENTER POINT

region.
Maximum selling brand is PepsiCo, dew and slice.

Delay in replacement of burst bottles.

Big retailers also ask for credit most of the times.

SUGGESTIONS
Pepsico can launch some health drinks like milk

products.
Pepsico should focus more on its advertising

strategies.
Pepsico should launch products against thums up

& limca of coke.

CONCLUSION
Material should be reach at right place in right

quantity at right time.

Retailers who have potential of selling some 2 or 3

carrots of cold drink demand material on credit on daily basis.