CONTENT TO BE COVERED

Brand Resonance Pyramid. Objective Target audience Message convey

BRAND RESONANCE PYRAMID

Resonance

Judgments

Feelings

Imagery Performance

Salience

TYPES OF ADVERTISEMENT
Plain Folks

Advertising appeal aims at attracting the masses by using common people to advertise a product.

Flag-waving

Advertising appeal makes use of the patriotic flavor to publicize a product.

TARGET AUDIENCE
All age group from
Children Youth Women Men Elder people

MESSAGE CONVEY BY ADVERTISEMENT

Targeting common people

(A Day in the life of India)

THANK YOU