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Powerful Images and Messages in Media Project Part I For this section, you will research powerful photographs. You may use the Internet, magazines, newspapers, etc. After you spend time locating and looking at the photos, select one powerful photograph. Print or copy copies !" to turn in to me and " for you to present# and complete the Photograph $econstruct sheet. " copy of the photograph and Photograph $econstruct sheet !p. # due %uesday, April . !daily grade# Part II For this section, you will research &oca &ola ad'ertisements. You may use the Internet, magazines, newspapers, etc. (eep in mind that &oca &ola has )een around since "**+ and that there ha'e )een many ads that &oke has created and used to promote their product. After you ha'e spent some time looking, select one ad and make copies !" to turn in to me and " for you to present#. Your research should include the year of the ad as well as any other conte,tual information. -se the Ad'ertising Appeals sheet to write an analysis of your ad. " copy of the ad'ertisement and Ad'ertising Appeals sheet !p. .# due %uesday, April . !daily grade# Part III You will )e presenting your powerful photograph and your &oca &ola ad'ertisement to the class. Presentations will )e on %hursday, April /. !test grade# &riteria on p. /

Photograph Deconstruct Sheet (due April 22) I. $escri)e the photograph. 0ist the o)1ects or people.

0ist the caption or title.

0ist any words, phrases, dates, num)ers.

II. Analyze the images. 2hat is the tone of the photo3

Is the photo )lack and white or color3 2hat is the effect of the use of color3

4ow are o)1ects and5or people arranged in the photo3

III. $etermine the meaning of the photo 2hat is the su)1ect3

2hat is the photographer6s message3

Advertising Appeals in Coca Cola Advertisement (due April 22)

Find what appeals are used in your ad'ertisement of choice and e,plain them )elow. Your ad'ertisement will not ha'e all of the appeals. 7e thorough in your e,planation.
%ransfer89,plain the transfer of :ualities to yourself

$esire for Possessions89,plain how the ad makes people want to )uy this product o'er another product.

;no) Appeal89,plain how a feeling of en'y or desire is created for the product

;earch for Ad'enture89,plain how the ad gi'es the impression that )uying the product will change your life.

0o'ing &ouples5<omance89,plain how the ad re'eals an attraction )etween the se,es. 7uy this product and you6ll ha'e the opposite se, swarming all o'er you.

9motional Appeal89,plain how the ad appeals directly to the sensiti'ity or emotions of the consumer.

4umor89,plain how the ad is humorous. It e'okes a laugh or a chuckle.

9ndorsement89,plain how a well8known personality uses the product and pitches it to you

Play on 2ords89,plain the uses of a catchy or witty phrase

;tatistics89,plain how the ad uses facts, figures, or statistics to pro'e the :uality or popularity of the product

Plain Folks Appeal89,plain how the ad uses an e'ery day appeal= uses ordinary people to recommend a product

7andwagon89,plain how the ad shows you that e'ery)ody is doing it so you must to fit in

Presentation of powerful photograph! and Coca Cola Advertisement (given April 2") Presentation length "8 minute!s#. "> + / >

0ook at your audience while you are speaking. $o not read straight off the paper. You may use notes to e,plain your photo and ad'ertisement. You do not ha'e to )ut you may. "> + / >

-se appropriate inflection, tone, speed, 'olume, clarity. "? "> ? >

4a'e a copy !prefera)ly color# of the photograph and ad'ertisement to show the class while you6re presenting "? "> ? >

@eeded in your presentationA For the powerful photographA %itle and photographer5artist, and the year, if found 9,plain what you think the author6s message is and why you )elie'e that !refer to your deconstruct sheet# 2hy you )elie'e this is a powerful photograph ? > "? "> ? >

For the ad'ertisementA Year of the ad'ertisement and any conte,tual e'idence 2hy you chose this ad'ertisement %he appeals you found in the ad'ertisement ? > "? "> ? >