You are on page 1of 6

References Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347-356. Aaker, D. A.

, & Keller, K. L. (1990). Consumer evaluations of brand extensions. Journal of Marketing. 54(1), 27-41. Anonymous (2010). The principal financial group; financial advisors say living beyond means, not saving enough and fear are biggest roadblocks to financial security. Investment Weekly News, 372. Antioco, M., Vanhamme, J., Hardy, A., & Bernardin, L. (2012). On the importance of social integration for minority targeting effectiveness. International Journal of Research in Marketing, 29(4), 380-389. Batat, W., & Wohlfeil, M. (2009). Getting lost into the wild: Understanding consumers movie enjoyment through a narrative transportation approach. Advances in Consumer Research, 36, 372-377. Banjeree, S. (2008). Strategic brand-culture fit: A conceptual framework for brand management. Journal of Brand Management, 15(5), 312-321. Bissell, K., & Rask, A. (2010). Real women on beauty. International Journal of Advertising, 29(4), 643-668. Boachie-Mensah, F., & Boohene, R. (2012). A review of cross cultural variations and consumer behavior and marketing strategy. International Business and Management, 5(2), 122-129. Berger, J., Sorensen, A. T., & Rasmussen, S. J. (2010). Positive effects of negative publicity: When negative reviews increase sales. Marketing Science, 29(5), 815-827. Buil, I., de Chernatony, L., & Hem, L. E. (2009). Brand extension strategies: Perceived fit, brand type, and culture influences. European Journal of Marketing, 43(11/12), 1300-1324. doi: 10.1108/03090560910989902 Bureau of Labor and Statistics. (2012). Consumer Expenditure Survey. Retreived from: http://www.bls.gov/cex/ Burns, A. C., Biswas, A., & Babin, L. A. (1993). The operation of visual imagery as a mediator

of advertising effects. Journal of Advertising, 22(2), 71-85. Burton, D. (2002). Towards a critical multicultural marketing theory. Marketing Theory, 2(2), 207-236. Chaudhuri, A., & Holbrook, M. B. (2001). The chain effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65(2), 81-93. Chen, M. (2013). Influences of health consciousness on consumers modern health worries and willingness to use functional foods. Journal of Applied Social Psychology, 44, E1-E12. Cheney-Rice, Z. (2014, March 11). 4 beautiful new ads show what the modern American family really looks like. Mic Network, Inc. Retrieved from http://www.policymic.com/articles/84997/4beautiful-new-ads-show-what-the-modern-american-family-really-looks-like Chiu, H., Hsieh, Y., & Kuo, Y. (2012). How to Align your Brand Stories with Your Products. Journal of Retailing, 88(2), 262275. Cleveland, M., & Laroche, M. (2007). Acculturation to the global consumer culture: Scale development and research paradigm. Journal of Business Research, 60, 249-259. Cohen, A. B. (2009). Many forms of culture. American Psychologist, 64(3), 194-204. doi: 10.1037/a0015308 Cova, B., & Cova, V. (2002). Tribal marketing: The tribalisation of society and its impact on the conduct of marketing. European Journal of Marketing, 36(5/6), 595-620. doi: 10.1108/03090560210423023 Csikszentmihaly, M. (1988). Flow: The Psychology of Optimal Experience. New York: Cambridge University Press. Dubois, B., & Duquesne, P. (1993). The market for luxury goods: Income versus culture. European Journal of Marketing, 27(1), 35-44. Ehrnrooth, H., & Gronroos, C. (2013). The hybrid consumer: Exploring hybrid consumption behaviour. Management Decision, 51(9), 1793 - 1820. Escalas, J. E. (2004a). Imagine yourself in the product: Mental stimulation, narrative transportation, and persuasion. Journal of Advertising, 33(2), 37-48.

Escalas, J. E., (2004b). Narrative processing: Building consumer connections to brands. Journal of Consumer Psychology, 14(1-2), 168-180. Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research, 24(4), 343-353. Graves, S. B. (1999). Television and prejudice reduction: When does television as a vicarious experience make a difference? Journal of Social Issues, 55(4), 707725. Green, M. C., & Brock, T. C. (2000). The role of transportation in the persuasiveness of public narratives. Journal of Personality and Social Psychology, 79(5), 701-721. Gutierrez, F. F. (1990). Advertising and the growth of minority markets and media. Journal of Communication Inquiry, 14(6), 6-16. Herskovitz, S., & Crystal, M. (2010). The essential brand persona: storytelling and branding. Journal of Business Strategy, 31(3), 21-28. Holt, D. (2002). Why do brands cause trouble? A dialectical theory of consumer culture and branding. The Journal of Consumer Research, 29(1), 70-90. Holt, D. (2003). How to build an iconic brand. Market Leader, 21, 35-42. Holt, D. (2006). Toward a sociology of branding. Journal of Consumer Culture, 6(3), 299-302. Johnson, G., & Grier, S. (2011). Targeting without alienating: Multicultural advertising and the subtleties of targeted advertising. International Journal of Advertising, 30(2), 233-258. Jung, K., & Lee, W. (2005). Cross-gender brand extensions: Effects of gender of the brand, gender of consumer, and product type on evaluation of cross-gender extensions. Advances in Consumer Research, 33(1), 6774. Kara, A., & Kaynak, E. (1997). Markets of a single customer: exploiting conceptual developments in market segmentation. European Journal of Marketing, 31(11/12), 873-895. Korzenny, F. (2008). Multicultural marketing and the reasons why. Journal of Advertising Research, 48(2), 173-176. Lee, W. (1993). Acculturation and advertising communication strategies: A cross-cultural study of Chinese and Americans. Psychology and Marketing, 10(5), 381-397.

Leo, C., Bennett, R., & Hrtel, C. E. J. (2005). Cross-cultural differences in consumer decisionmaking styles. Cross Cultural Management: An International Journal, 12(3), 32-62. Lin, J. S., & Sung, Y. (2014). Nothing can tear us apart: The effect of brand identity fusion in consumer-brand relationships. Psychology and Marketing, 31(1), 54-69. Longo, D., Kress, M., & Driggs, J. (2013, October 7). Hispanic consumers lead, general market follows. Progressive Grocer. Retrieved from http://www.progressivegrocer.com/inprint/article/id6283/hispanic-consumers-lead-generalmarket-follows/ Mao, J. (2010). Customer brand loyalty. International Journal of Business and Management, 5(7), 213-217. Mazzocco, P. J., Green, M. C., Sasota, J. A, & Jones, N. W. (2010). This story is not for everyone: Transportability and narrative persuasion. Social Psychological and Personality Science, 1(4), 361-368. doi: 10.1177/1948550610376600 McFerran, B., Dahl, D. W., Gorn, G. J., & Honea, H. (2010). Motivational determinants of transportation into marketing narratives. Journal of Consumer Psychology, 20, 306-316. Mikhailitchenko, A., Javalgi, R. G., Mikhailitchenko, G., & Laroche, M. (2009). Cross-cultural advertising communication: Visual imagery, brand familiarity, and brand recall. Journal of Business Research, 62, 931-938. Mitchell, C., & Imrie, B. C. (2010). Consumer tribes: Membership, consumption and building loyalty. Asia Pacific Journal of Marketing and Logistics, 23(1), 39-56. Nagar, K. (2013). An empirical investigation into the influence of green advertising on brand loyalty. Journal of Services Research, 13(2), 71-94. Newport, F., & Himelfarb, I. (2013, May 20). In U.S., record-high say gay, lesbian relations morally ok. Gallup, Inc. Retrieved from http://www.gallup.com/poll/162689/record-high-saygay-lesbian-relations-morally.aspx Oakenfull, G. K., McCarthy, M. S., & Greenlee, T. B. (2008). Targeting a minority without alienating the majority: Advertising to gays and lesbians in mainstream media. Journal of Advertising Research, 48(2), 191-198. OBarr, W. M. (2012). Niche markets: Gay consumers. Advertising and Society Review, 12(4).

Palumbo, F., & Herbig, P. (2000). The multicultural context of brand loyalty. European Journal of Innovation Management, 3(3), 116-124. Poulsen, M. B. (2012, July 9). How a rainbow-Oreo sparked a boycott and doubled fan growth. Mindjumpers. Retrieved from https://www.mindjumpers.com/blog/2012/07/oreo-boycott/ Ralph J. Bunche Center for African American Studies at UCLA. (2014). 2014 Hollywood diversity report: Making sense of the disconnect. Los Angeles, CA: Hunt, D., Ramon, A., and Price, Z. Reed II, A., Forehand, M. R., Puntoni, S., & Warlop, L. (2012). Identity-based consumer behavior. International Journal of Research Marketing, 29, 310-321. Reijonen, S. (2011). Environmentally friendly consumers: From determinism to emergence. International Journal of Consumer Studies, 35, 403-409. Robinson, S. R., Irmak, C., & Jayachandran, S. (2010). Choice of cause in cause-related marketing. Journal of Marketing, 76, 126-139. Roth, M. S. (1995). The effects of culture and socioeconomics on the performance of global brand image strategies. Journal of Marketing Research, 32(20), 163-175. Rothenberg, R. (2007). Dove effort gives package-goods marketers lessons for the future. Advertising Age, 78(10), 1. Schembri, S. (2009). Reframing brand experience: The experiential meaning of HarleyDavidson. Journal of Business Research, 62, 1299-1310. Tsai, W. (2011). How minority consumers use targeted advertising as pathways to self empowerment. Journal of Advertising, 3(40), 85-97. Ulrich, I. (2013). The effect of consumer multifactorial gender and biological sex on the evaluation of cross-gender brand extensions. Psychology & Marketing, 9(30), 794-810. Wang, J., & Calder, B. J. (2006). Media transportation and advertising. Journal of Consumer Research, 33, 151-162. Wells, W. D. (1975). Psychographics: A critical review. Journal of Marketing Research, 12(2), 196-213.

Wood, L. (2000). Brands and brand equity: Definition and management. Management Decision, 38(9), 662-669. Zhan, S. E. (1999). Marketing across cultures. World Trade, 12(2), 80-81.

You might also like