Email&Campaigns&

Case Study

Authority)Building)Campaign))
Target&0&General&Contractors&&$1.75+&mil&revenue&annually.&
Demographic&&Male,&35065,&BA&degree,&business&owner.&
Geographic&&Wash,&Ore,&Idaho,&Alaska.&
Psychographic&&Work&60+&hours,&golf,&family,&sports.&
Brands&&Ford&Truck,&Makers&Mark,&Ping,&Fox&News&

Screen)
shot)of)
Email)Sent)
to)Clients)

Email&Campaigns&

Case Study

Real)TesEng)and)AnalyEcs)Results)for)PS&F)Email)
Distribu]on&&8,185&(Suspects,&Prospects,&&&Exis]ng&Clients).&
Read&More&&Links&to&Blog&featuring&related&graphic&and&essen]al&links.&

Subject:)What)Contractors)Need)To)Know)about)CPP)
Tues,&Nov&12th,&2013,&11:16AM&&
SENT &OPEN &CTR&
&BOUNCE&
&UNSUB. &REGISTERED &&
2,866 &&8.65%&&&&&1.01% &&6.66% &
&0.49% &
&21 &
&&
Subject:)What)You)Need)To)Know)about)CPP)
Wed,&Nov&13th,&2013,&7:54AM&
SENT &OPEN &CTR&
&BOUNCE&
&UNSUB. &REGISTERED &&
2,661 &&&8.46%&&&0.49&
&0.26%&& &
&0.60% &&&&&& &&26 &&
Subject:)EssenEal)Info)About)Commercial)Property)Policies)
Tues,&Jan&24,&2012&8:11AM &&
SENT &OPEN &CTR&&&&&&&BOUNCE &
&UNSUB. &REGISTERED &&
2,638&&& &7.05%&&&&&0.15% &&0.76% &
&0.61% &
&31 &&