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  • Brand Generic Profile

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    irx20
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    The document discusses the fundamentals of brand generic profile, which includes understanding the product itself as well as the brand's heritage, representatives, identifiers, domain, and essence. Specifically, it defines brand heritage as the origin and history of how the brand became famous. It describes brand representatives as the sole bearer of the brand, even if there are variants. And it notes that brand essence captures the core and evolving qualities of a brand.

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    The document discusses the fundamentals of brand generic profile, which includes understanding the product itself as well as the brand's heritage, representatives, identifiers, domain, and essence. Specifically, it defines brand heritage as the origin and history of how the brand became famous. It describes brand representatives as the sole bearer of the brand, even if there are variants. And it notes that brand essence captures the core and evolving qualities of a brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    133 views8 pages

    Brand Generic Profile

    Uploaded by

    irx20
    The document discusses the fundamentals of brand generic profile, which includes understanding the product itself as well as the brand's heritage, representatives, identifiers, domain, and essence. Specifically, it defines brand heritage as the origin and history of how the brand became famous. It describes brand representatives as the sole bearer of the brand, even if there are variants. And it notes that brand essence captures the core and evolving qualities of a brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    Irwin Carino

    Dicktracy Nicomedes
    Sam Narbuada
    Bhladimir Hernandez
    Rosauro Salvatierra
    What is Brand Generic
    Profile?

     It is knowing about the product itself.


    The fundamentals of
    BGP
     Brand heritage  

     Brand representatives

     Brand identifiers
      
     Brand domain
     
     Brand essence
    Brand Heritage

     - Origin of the brand


     - How the brand became
    famous
     - Basically the history
    Brand Representatives

     Sole bearer of the brand, even if they


    have many variants of the same
    product
    Brand Identifiers

     Logo of the brand


     What identifies the brand

    Examples:
    Brand Domain

     Possible new variant of the product


     Example:
    Brand Essence
     Qualities of the brand

     A.) Core Values: foundation or


    establishment of the brand
     B.) Evolutionary values - Evolution of the
    brand
    - Modernization of the
    brand

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