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  • Drysdale TVC 30's: Cariño, Irwin Nicomedes, Dicktracy Hernandez, Blahdimir A.K D. Adv3

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    The concept banked on the idea that the oranges used in Drysdale were perfectly harvested on time. As a result, Drysdale sets its edge over its competition because the fruits used were perfectly ready to be extracted.

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    Drys Dale

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    The concept banked on the idea that the oranges used in Drysdale were perfectly harvested on time. As a result, Drysdale sets its edge over its competition because the fruits used were perfectly ready to be extracted.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    22 views8 pages

    Drysdale TVC 30's: Cariño, Irwin Nicomedes, Dicktracy Hernandez, Blahdimir A.K D. Adv3

    Uploaded by

    irx20
    The concept banked on the idea that the oranges used in Drysdale were perfectly harvested on time. As a result, Drysdale sets its edge over its competition because the fruits used were perfectly ready to be extracted.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    DRYSDALE

    TVC 30’s

    CARIÑO, IRWIN
    NICOMEDES, DICKTRACY
    HERNANDEZ, BLAHDIMIR A.K D.
    ADV3
    BIG IDEA

    Majority of the frames concentrated on the falling orange fruit. The


    concept banked on the idea that the oranges used in Drysdale were
    perfectly harvested on time. As a result, Drysdale sets its edge over
    its competition because the fruits used were perfectly ready to be
    extracted.
    Roll orange, roll!

    VIDEO: Establishing shot of the field VIDEO: Close up shot of the orange tree
    showing the orange tree VO (female): Carefully selected oranges
    MUSIC: Smooth Jazz (throughout)
    VIDEO: shot of falling orange
    VO (female): perfectly harvested on time
    VIDEO: orange fell on the ground
    VO (female): guaranteed freshness
    VIDEO: shot of an orange transforming into a glass bottle VIDEO: shot of the Drysdale glass bottle
    VO (female): and health-giving goodness VO (female): in a glass bottle
    VIDEO: hand picking up a glass bottle VIDEO: fade in new setting: City
    Girl drinking Drysdale
    MUSIC: Upbeat music
    VIDEO: Product ID
    VO (female): Drysdale, freshness all the way.
    Supers: Freshness all the way

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